Into the Value Zone provides business leaders with an uncomplicated approach to evaluate their own company and the competition. Professor Ron Wood explains strategies that will help managers to create and execute initiatives that achieve sustainable results with enduring value for their clients and to manage their company's assets with efficiency. Professor Wood outlines a concise business model for managers that highlights market trends, uncovers the impact of new technologies, and enables them to see their company's placement against the competition in The Big Picture.
During the past ten years Dr. Ron Wood (founder of The Wood Research Institute LLC) has engaged in research studying businesses worldwide to learn why some companies, despite relentless internal and external forces that assail them from all sides, are able to sustain positive business results and provide consistent value for their customers. In his research, Dr. Wood has found that there are some companies that are able to achieve sustained high performance success despite many challenges. H
Customer Loyalty Isn't Enough—Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementReview, this landmark book introduces a new and rigorouslytested approach—the Wallet Allocation Rule—that isproven to link to the most important measure of customer loyalty:share of wallet. Companies currently spend billions of dollars each yearmeasuring and managing metrics like customer satisfaction and NetPromoter Score (NPS) to improve customer loyalty. These metrics,however, have almost no correlation to share of wallet. As aresult, the returns on investments designed to improve the customerexperience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally havethe missing link to business growth within their grasp—theability to link their existing metrics to the share of spendingthat customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improveshare. Apply the Wallet Allocation Rule to discover what really drivescustomer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get realinsight into the money they currently get from their customers, themoney available to be earned by them, and what it takes to get it.The Wallet Allocation Rule provides managers with ablueprint for sustainable long-term growth.
This interdisciplinary Handbook combines both mainstream and heterodox economics to assess the nature, scope and importance of leisure activities. Surprisingly, the field of leisure economics is not, thus far, a particularly integrated or coherent one. In this Handbook a wide ranging body of international scholars get to grips with the core issues, taking in the traditional income/leisure choice model of textbook microeconomics and Becker's allocation of time model along the way. They expertly apply economics to some usually neglected topics, such as boredom and sleeping, work–life balance, dating, tourism, health and fitness, sport, video games, social networking, music festivals and sex. Contributions from further afield by Veblen, Sctivosky and Bourdieu also feature prominently. Applying a mix of both theoretical and empirical data, undergraduate students in modules on sport/leisure economics as well as sport/leisure management will find this important resource invaluable.