You should be fed up with being broke and always struggling for money. All your boss gives you is a JOB which is an acronym for Just Over Broke. Your job makes you feel you cannot do without salary. People who need salary are slaves to salary. You must be tired of being kept under constant threat and fear of losing your job or being desolate You would have invested the most profitable prime time of your life in employment. A whole 100,000 hours of your life is expended in return for a "take home" which hardly takes you home. You are in company of 96% of other employees returning to the work they hate to go, and to see faces they are not too comfortable to put up with. You should be tired of being forced to live in a vicinity and neighbourhood you wouldn't have chosen to live in. Your employment location has always determined where you will live - if you would not be late to work. Your employer determines what leisure time you have and how you spend it. They must of necessity approve your leave/vacation time. They determine when you leave home and when you get back home daily, when you wake up and when you go to bed. Your personal vision remains buried, and put on hold and subject to the corporate vision. You cannot have two captains in a ship. You are tired of being categorized as an overhead item of expenditure. Your boss will never make you rich and he is not in anyway responsible for making you rich. Your employer's plan is for you to be poorer after your leaving paid employment. What they pay as retirement benefit hardly covers your living expenses at old age. You must not leave all the planing for your retirement to your employers. You will need between 70 - 80% of your pre-retirement income to sustain a comparable standard of living after retirement.
If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time. Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit. Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale. This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.
Outsell, Outmanage, Outmotivate, & Outnegotiate Your Competition
Author: Harvey Mackay
Publisher: Ballantine Books
A super salesman, a sportsman, a popular public speaker and motivator, Harvey Mackay has evolved some of the most dynamic techniques for soliciting and closing a sale ever devised. In this book he reviews the secrets of his success.
Ever try to explain something to a person who doesn't understand your language? You can talk louder, but it won't help! The same is true of communicating with someone of a different communication style--we must change our approach if our message is to be understood. Consider this book your dictionary for deciphering such communication gaps as: Why does my project manager give me so much more detail than I need? Why does my uncle take everything so personally? Why does this person buy into my presentation when that one doesn't? Use Jackson and Bosse-Smith's unique assessment tool to identify your communication style--Assertive, Animated, Attentive, or Accurate—and learn signals for identifying others' styles. By understanding your own style and that of your colleagues, clients, family members, and friends, you can tailor your approach and content to communicate your ideas more effectively, improving both your relationships with others and your professional success.
Understanding Careers: The Metaphors of Working Lives uses a unique framework of nine archetypal metaphors to encapsulate the field of career studies. Using an easy-to-read style, author Kerr Inkson examines key concepts, illustrating them with over 50 authentic career cases, to build an excellent bridge between theory and “real life.”
1500 Great Marketing Tricks That Will Drive Your Business Through the Roof
Author: James Stephenson
Publisher: Entrepreneur Press
Category: Business & Economics
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
Author: Duncan MacPherson
Publisher: John Wiley & Sons
Category: Business & Economics
Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Business to the Next Level... With Breakthrough Business Development! Breakthrough Business Development shows you how to attract and keep great clients, while running a profitable and efficient business. It helps every knowledge-for-profit professional to maximize your most valuable client relationships, and to develop a personalized business development plan to mine the untapped potential in your business. Praise for the Pareto System, Featured in Breakthrough Business Development. "I am just beside myself on the results gathered so far from instituting the Pareto System. I use an agenda for meetings now and have formulated a standard package given to new clients. Already I have sent out twenty thank-you cards to new referrals. I even got a referral from a referral if that makes sense. Some clients didn't know that I was still expanding my business. I am also finding advocates that I didn't classify as such. Opening twenty accounts in this short time span is amazing but already I have another ten leads in the pipeline. You guys were right, it does work." "We have been building client relationships for 45 years... Pareto Systems successfully helped us to pause and then guided us through the process of defining the appropriate business structure and systems which will strengthen and enhance our best client relationships. We are now focusing on a comprehensive, systematized program for select clients. The results have been amazing-client satisfaction is way up and so are revenues."