Desperately Seeking the Audience

Author: Ien Ang

Publisher: Routledge

ISBN:

Category: Social Science

Page: 216

View: 191

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.

Desperately Seeking Madonna

In Search of the Meaning of the World's Most Famous Woman

Author: Adam Sexton

Publisher: Delta

ISBN:

Category: Biography & Autobiography

Page: 316

View: 138

An original collection of writings almost as diverse as the Material Girl herself, attempting to uncover as many interpretations of Madonna’s appeal as is possible With voices as diverse as Russell Baker, Sandra Bernhard, Art Buchwald, Al Hirschfeld, Camille Paglia, and Andrew Greeley, Desperately Seeking Madonna sheds new light on one of the world’s most famous—and infamous—women. Essays, cartoons, horoscope, tabloid journalism, academic essays, comic book art, a David Letterman top-ten list, and every year’s Rolling Stone polls collected here tell the complete story behind the story of Madonna’s illustrious career. “A fascinating compendium of Madonnathink.”—Vogue

Desperately Seeking the Audience

Author: Ien Ang

Publisher: Routledge

ISBN:

Category: Social Science

Page: 216

View: 550

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.

Idolized

Music, Media, and Identity in American Idol

Author: Katherine Meizel

Publisher: Indiana University Press

ISBN:

Category: Performing Arts

Page: 301

View: 384

The hit television program American Idol provides a stage where the politics of national, regional, ethnic, and religious identity are performed for millions of viewers. Diversity is carefully highlighted and coached into a viable commodity by judges, argues Katherine Meizel, with contestants packaged into familiar portraits of American identities. Consumer choice, as expressed by audience voting, also shapes the course of the show--negotiating ideas of democracy and opportunity closely associated with the American Dream. Through interviews with audience members and participants, and careful analyses of television broadcasts, commercial recordings, and print and online media, Meizel demonstrates that commercial music and the music industry are not simply forces to be criticized or resisted, but critical sites for redefining American culture.

Desperately Seeking Women Readers

U.S. Newspapers and the Construction of a Female Readership

Author: Dustin Harp

Publisher: Lexington Books

ISBN:

Category: History

Page: 125

View: 356

Desperately Seeking Women Readers delves into the history of U.S. newspapers to examine the construction of female readership. Pages designed specifically for women transformed over time as the newspaper industry looked for ways to capture women readers. Harp investigates the creation and collapse of these pages before considering contemporary case studies to explore the recent revival of sex-specific pages. Interviews with professional journalists reveal the difficulties with defining news for women and the problems inherent in constructing newspapers in a sex-specific way. With a clear and descriptive style, Harp offers a fresh, original topic in communication scholarship. Desperately Seeking Women Readers is ideal for undergraduate and graduate coursework, as well as for curious readers of U.S. newspapers or historical and contemporary women's issues.

Global Media Giants

Author: Benjamin Birkinbine

Publisher: Routledge

ISBN:

Category: Social Science

Page: 496

View: 695

Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

Desperately Seeking Ethics

A Guide to Media Conduct

Author: Howard Good

Publisher: Scarecrow Press

ISBN:

Category: Philosophy

Page: 232

View: 800

Not just another media ethics book, this engaging and unconventional text breaks away from the usual practice of presenting the ethical theories of well-known philosophers in watered-down form. Instead, the contributors select a poem, movie, song, speech, or other cultural document, analyze it for implied or explicit ethical lessons, and then apply the lessons to a specific case that involved controversial media conduct.

The Netflix Effect

Technology and Entertainment in the 21st Century

Author: Kevin McDonald

Publisher: Bloomsbury Publishing USA

ISBN:

Category: Social Science

Page: 272

View: 303

Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO. This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.

Encyclopedia of Media and Communication

Author: Marcel Danesi

Publisher: University of Toronto Press

ISBN:

Category: Social Science

Page: 752

View: 918

The first comprehensive encyclopedia for the growing fields of media and communication studies, the Encyclopedia of Media and Communication is an essential resource for beginners and seasoned academics alike. Contributions from over fifty experts and practitioners provide an accessible introduction to these disciplines' most important concepts, figures, and schools of thought – from Jean Baudrillard to Tim Berners Lee, and podcasting to Peircean semiotics. Detailed and up-to-date, the Encyclopedia of Media and Communication synthesizes a wide array of works and perspectives on the making of meaning. The appendix includes timelines covering the whole historical record for each medium, from either antiquity or their inception to the present day. Each entry also features a bibliography linking readers to relevant resources for further reading. The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.

Consuming Technologies

Media and Information in Domestic Spaces

Author: Eric Hirsch

Publisher: Routledge

ISBN:

Category: Social Science

Page: 256

View: 857

Consuming Technologies opens for analysis some crucial but rarely examined areas of social, cultural and economic life. At its core is a concern with the complex set of relationships that mark and define the place of the domestic in the modern world, and an explanation of the relationship between the domestic and public spheres as they are mediated by consumption and technology.

Something Completely Different

British Television and American Culture

Author: Jeffrey S. Miller

Publisher: U of Minnesota Press

ISBN:

Category: Performing Arts

Page: 250

View: 865

Between Emma Peel and tire Ministry of Silly Walks British television had a significant impact on American popular culture in the 1960s and 1970s. In Something Completely Different, Jeffrey Miller offers the first comprehensive study of British programming on American television, discussing why the American networks imported such series as The Avengers and Monty Python's Flying Circus; how American audiences received these uniquely British shows; and how the shows' success reshaped American television. Miller's lively analysis covers three genres: spy shows, costume dramas, and sketch comedies. In addition to his close readings of the series themselves, Miller considers the networks' packaging of the programs for American viewers and the influences that led to their acceptance, including the American television industry's search for new advertising revenue and the creation of PBS.

Media Audiences: Television, Meaning and Emotion

Television, Meaning and Emotion

Author: Kristyn Gorton

Publisher: Edinburgh University Press

ISBN:

Category: Performing Arts

Page: 192

View: 343

An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan cultures; 'quality' television; television aesthetics; reality television; individualism and its links to television consumption.The book is divided into two sections: the first covers theoretical work on the audience, fan cultures, global television, theorising emotion and affect in feminist theory and film and television studies. The second half offers a series of case studies on television programmes such as Wife Swap, The Sopranos and Six Feet Under in order to explore how emotion is fashioned, constructed and valued in televisual texts. The final chapter features original material from interviews with industry professionals in the UK and Irish soap industries along with advice for students on how to conduct their own small-scale ethnographic projects.

Media Communication

An Introduction to Theory and Process

Author: James Watson

Publisher: Macmillan International Higher Education

ISBN:

Category: Social Science

Page: 472

View: 701

The media is at the heart of cultural, social, political and economic events throughout the world. But how is the role and influence of mass media evolving? Who controls what the media tell us? What impact is new technology on the media as we know it? Building on the success of previous editions, Media Communication 3e continues to explore the changing media climate of the 21st Century. With each chapter showing how theory can be related to our everyday experience of the media, the book makes the most complex ideas easy to understand. All the key topics for first year study are introduced and broken down into manageable chunks, as the book examines the role, ownership and constraints of media production, explaining essential terminology along the way. Packed with memorable examples from international media coverage of world affairs, this new edition explores important contemporary topics from public service broadcasting and network communication to web 2.0 and citizen journalism. With helpful features, including an extensive glossary, further reading and suggestions for discussion, this third edition provides an essential resource for all those studying media and communication.

George Gallup in Hollywood

Author: Susan Ohmer

Publisher: Columbia University Press

ISBN:

Category: History

Page: 284

View: 824

Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.

On Not Speaking Chinese

Living Between Asia and the West

Author: Ien Ang

Publisher: Routledge

ISBN:

Category: Social Science

Page: 240

View: 323

In this major new book, leading cultural thinker Ien Ang engages with urgent questions of identity in an age of globalisation and diaspora. The starting point for Ang's discussion is the experience of visiting Taiwan. Ang, a person of Chinese descent, born in Indonesia and raised in the Netherlands, found herself "faced with an almost insurmountable difficulty" - surrounded by people who expected her to speak to them in Chinese. She writes: "It was the beginning of an almost decade-long engagement with the predicaments of `Chineseness' in diaspora. In Taiwan I was different because I couldn't speak Chinese; in the West I was different because I looked Chinese". From this autobiographical beginning, Ang goes on to reflect upon tensions between `Asia' and `the West' at a national and global level, and to consider the disparate meanings of `Chineseness' in the contemporary world. She offers a critique of the increasingly aggressive construction of a global Chineseness, and challenges Western tendencies to equate `Chinese' with `Asian' identity. Ang then turns to `the West', exploring the paradox of Australia's identity as a `Western' country in the Asian region, and tracing Australia's uneasy relationship with its Asian neighbours, from the White Australia policy to contemporary multicultural society. Finally, Ang draws together her discussion of `Asia' and `the West' to consider the social and intellectual space of the `in-between', arguing for a theorising not of `difference' but of `togetherness' in contemporary societies.

"Some Big Bourgeois Brothel"

Contexts for France's Culture Wars with Hollywood

Author: Bill Grantham

Publisher: John Libbey & Company Limited

ISBN:

Category: Law

Page: 184

View: 814

Examines Franco-American cinema relations, and France's periodic attempts to curb Hollywood's access to the French market. The text's major focus is the French influence - and American reaction to - the European Union's "Television Without Frontiers" directive and the 1993 GATT talks in Uruguay.

Digital Culture & Society (DCS)

Vol. 1, Issue 1 - Digital Material/ism

Author: Ramón Reichert

Publisher: transcript Verlag

ISBN:

Category: Social Science

Page: 242

View: 803

»Digital Culture & Society« is a refereed, international journal, fostering discussion about the ways in which digital technologies, platforms and applications reconfigure daily lives and practices. It offers a forum for critical analysis and inquiry into digital media theory. The journal provides a venue for publication for interdisciplinary research approaches, contemporary theory developments and methodological innovation in digital media studies. It invites reflection on how culture unfolds through the use of digital technology, and how it conversely influences the development of digital technology itself. The inaugural issue »Digital Material/ism« presents methodological and theoretical insights into digital materiality and materialism.