Design Elements, Third Edition

Understanding the rules and knowing when to break them - A Visual Communication Manual

Author: Timothy Samara

Publisher: Rockport Publishers

ISBN:

Category: Design

Page: 320

View: 642

This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.

Design Elements, 3rd edition

Understanding the rules and knowing when to break them - Revised and Updated

Author: Timothy Samara

Publisher: Rockport Publishers

ISBN:

Category: Design

Page: 320

View: 979

A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts An in-depth look at color—from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found—including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery—the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design—and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs

Author: David J. Cichelli

Publisher: McGraw Hill Professional

ISBN:

Category: Business & Economics

Page: 352

View: 982

Leverage the full power of your sales force with a cutting-edge compensation program Salespeople are motivated by many things—and how they’re paid tops the list. Sales compensation is one of the best tools for motivating any sales force and thus maximizing business revenue. Do you have strategically aligned sales compensation plans or are your pay plans holding back your sales force? Compensating the Sales Force has helped thousands of business leaders worldwide create sales compensation programs that drive sales performance, increase revenue, and trigger business growth. Now, this new edition brings you fully up to date with new approaches for a business landscape where product/solution objectives and customer needs are in constant in flux. Sales guru David Cichelli provides everything you need to build an incentive plan that delivers real financial results. He takes you step-by-step through the process of setting target pay, selecting the right performance measures, and establishing quotas. You’ll learn everything there is to know about: •Why job content drives sales compensation design •Methods for calculating formulas for payout purposes •The roles of quota allocation, sales crediting, and account assignment •Compensating a complex sales organization and global sales teams •Administering, monitoring, and measuring the effectiveness of the program An indispensable resource for anyone involved in sales compensation—from CEOs and sales managers to HR personnel to IT professionals—Compensating the Sales Force provides all the tools you need to design and implement a sales compensation plan that increases profits―and drives the sales team to exceed sales targets.

Space Planning Basics

Author: Mark Karlen

Publisher: John Wiley & Sons

ISBN:

Category: Architecture

Page: 240

View: 814

Space planning involves much more than sketching a preliminary floor plan. A designer must take a client's programming needs into account and must also consider how other factors such as building codes and environmental factors affect a spatial composition. Space Planning Basics, now in its Third Edition, offers a highly visual, step-by-step approach to developing preliminary floor plans for commercial spaces. The book provides tools for visualizing space and walks the designer through other considerations such as building code requirements and environmental control needs. Specific programming techniques covered include matrices, bubble diagrams, CAD templates, block plans, and more. New to this edition are coverage of the basics of stair design, an essential aspect for planning spaces.

Statistical Methods for Survival Data Analysis

Author: Elisa T. Lee

Publisher: Wiley-Interscience

ISBN:

Category: Mathematics

Page: 546

View: 431

Third Edition brings the text up to date with new material and updated references. New content includes an introduction to left and interval censored data; the log-logistic distribution; estimation procedures for left and interval censored data; parametric methods iwth covariates; Cox's proportional hazards model (including stratification and time-dependent covariates); and multiple responses to the logistic regression model. Coverage of graphical methods has been deleted. Large data sets are provided on an FTP site for readers' convenience. Bibliographic remarks conclude each chapter.