Consumer Behaviour

A European Perspective

Author: Michael R. Solomon

Publisher: Pearson Education

ISBN:

Category: Business & Economics

Page: 700

View: 577

Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.

Consumer Behaviour

A European Perspective

Author: Michael R. Solomon

Publisher: Pearson Education

ISBN:

Category: Consumer behavior

Page: 701

View: 562

Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more

Consumer Behaviour

A European Perspective Enhanced Media Edition Pack

Author: Michael R. Solomon

Publisher: Ft Press

ISBN:

Category: Business & Economics

Page: 701

View: 225

Consumer Behaviour

A European Perspective

Author: Gerrit Antonides

Publisher: Wiley

ISBN:

Category: Business & Economics

Page: 642

View: 334

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on: * financial behaviour * welfare, wellbeing and property * families and household production * consumption and the environment * shopping behaviour. The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.

European Perspectives on Consumer Behaviour

Author: Mary Lambkin

Publisher:

ISBN:

Category: Business & Economics

Page: 432

View: 508

With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years. Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.

Consumer Behaviour

A European Perspective

Author:

Publisher:

ISBN:

Category: Consumer behavior

Page: 701

View: 828

Consumer Behaviour' satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues.

Valuepack

Consumer Behaviour: A European Perspective

Author: Gary Bamossy

Publisher: Financial Times/Prentice Hall

ISBN:

Category:

Page:

View: 812

Consumer Behaviour in the Food Industry

A European Perspective

Author: Jon R. Bareham

Publisher: Butterworth-Heinemann Medical

ISBN:

Category: Technology & Engineering

Page: 225

View: 728

Food is an interesting commodity in that, unlike many products, we have to consume it in order to survive. What influences people to buy particular food products? Consumer Behaviour in the Food Industry unfolds the details of European tastes and habits when it comes to the purchase of food and drink. The reader will gain an understanding of how each of the following influences impacts on purchase behavior: political, economic and technical, cultural and social, and psychological. Each chapter has questions which help the reader reflect on the material and trigger exploration of related issues. Cases provide relevant and up-to-date examples. Consumer Behaviour in the Food Industry is for students of food, hospitality, tourism and leisure management and services marketing. It will also be of interest to marketing professionals in the service sector.