Scientists and engineers seek to discover and disseminate knowledge so that it can be used to improve the human condition. Style and Ethics of Communication in Science and Engineering serves as a valuable aid in this pursuit-it can be used as a textbook for undergraduate or graduate courses on technical communication and ethics, a reference book for senior design courses, or a handbook for young investigators and beginning faculty members. In addition to presenting methods for writing clearly and concisely and improving oral presentations, this compact book provides practical guidelines for preparing theses, dissertations, journal papers for publication, and proposals for research funding. Issues of authorship, peer review, plagiarism, recordkeeping, and copyright are addressed in detail, and case studies of research misconduct are presented to highlight the need for proactive attention to scientific integrity. Ample exercises cause the reader to stop and think. Style and Ethics of Communication in Science and Engineering thus motivates the reader to develop an effective, individual style of communication and a personal commitment to integrity, each of which are essential to success in the workplace. Table of Contents: Motivation / Writing Well / Scientific Publications / Proposals and Grant Applications / Oral Communication / Authorship / Recordkeeping / Ownership of Ideas, Data, and Publications
An Insider's Guide to Launching and Running a Business
Author: Kevin Ready
Category: Business & Economics
“If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.” —Bob Beaudine, author of The Power of WHO Startup: An Insider's Guide to Launching and Running a Business is for people who are excellent at something—product or web development, writing code, marketing or selling anything—but who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup business. This pattern is romanticized by the media in the form of the “tech entrepreneur”—the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the “back story” behind any startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business. Author Kevin Ready has made this journey, and more than once. He earned his MBA—Master of Bruise Acquisition—through numerous encounters with “situations,” problems, black holes, bad employees, sea monsters, not enough money, and other karate chops to the organizational body. Startup illustrates in detail the lessons he learned the hard way—so you don’t have to. Backed up by stories of both his successes and failures, Ready helps readers learn shortcuts to help them do what eight out of 10 entrepreneurs can’t: Build and sustain a successful start-up. Illustrates the entrepreneurial journey from start to finish Helps readers decide—or not—to start a business Provides dozens of lessons learned and other takeaways budding entrepreneurs can put to use today
Neal Whitten's Let's Talk! More No-Nonsense Advice for Project Success focuses on best project behaviors, by answering more than 700 insightful, personal, and sometimes sensitive questions on a broad range of topics from leadership, communication, and culture, to accountability, ethics, and conflict resolution. Following on the heels of Neal Whitten's No-Nonsense Advice for Successful Projects, this book offers more of the no-nonsense advice that has helped countless leaders and projects. This book is for those who aspire to become consistently effective leaders, project members, or employees and therefore become more valuable to their projects and organizations.
Media and communication advancements allow individuals across the globe to connect in the blink of an eye. Individuals can share information and collaborate on new projects like never before while also remaining informed on global issues through ever-improving media outlets and technologies. Advanced Methodologies and Technologies in Media and Communications provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications.
REVEL™ for Aging Matters: An Introduction to Social Gerontology illuminates cultural, biological, physiological, emotional, cognitive, economic, and social aspects of aging. A useful guide to a range of disciplines, REVEL forAging Matters helps readers of all educational backgrounds understand the dynamic interactions between older people and their environments. REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.
Provides an up-to-date, in-depth look at the currentresearch, design, and implementation of cooperative vehicle safetycommunication protocols and technology Improving traffic safety has been a top concern fortransportation agencies around the world and the focus of heavyresearch and development efforts sponsored by both governments andprivate industries. Cooperative vehicle systems—which usesensors and wireless technologies to reduce trafficaccidents—can play a major role in making the world's roadssafer. Vehicle Safety Communications: Protocols, Security, andPrivacy describes fundamental issues in cooperative vehiclesafety and recent advances in technologies for enabling cooperativevehicle safety. It gives an overview of traditional vehicle safetyissues, the evolution of vehicle safety technologies, and the needfor cooperative systems where vehicles work together to reduce thenumber of crashes or mitigate damage when crashes becomeunavoidable. Authored by two top industry professionals, the book: Summarizes the history and current status of 5.9 GHz DedicatedShort Range Communications (DSRC) technology and standardization,discussing key issues in applying DSRC to support cooperativevehicle safety Features an in-depth overview of on-board equipment (OBE) androadside equipment (RSE) by describing sample designs to illustratethe key issues and potential solutions Takes on security and privacy protection requirements andchallenges, including how to design privacy-preserving digitalcertificate management systems and how to evict misbehavingvehicles Includes coverage of vehicle-to-infrastructure (V2I)communications like intersection collision avoidance applicationsand vehicle-to-vehicle (V2V) communications like extendedelectronic brake lights and intersection movement assist Vehicle Safety Communications is ideal for anyone workingin the areas of—or studying—cooperative vehicle safetyand vehicle communications.
Minimally Invasive and Advanced Techniques - Expert Consult
Author: James J. Yue
Publisher: Elsevier Health Sciences
The Comprehensive Treatment of the Aging Spine provides all the state-of-the-art coverage you need on both operative and non-operative treatments for different clinical pathologies of the aging spine. Dr James Yue and a team of talented, pioneering orthopedic surgeons and neurosurgeons cover hot topics like minimally invasive fusion, dynamic stabilization, state-of-the-art intraspinous and biologic devices, and more...in print and online. Search the full text and access a video library online at expertconsult.com. Master the very latest techniques and technologies through detailed step-by-step surgical instructions, tips, and pearls. Stay current on the state-of-the-art in intraspinous and biologic devices—such as Stent (Alphatec) and Optimesh Spineology; thoracic techniques—kyphoplasty, vertebroplasty, and spacers; and conservative treatment modalities—including injection therapies, acupuncture, and yoga. Make expert-guided decisions on techniques and device selection using the collective clinical experience of pioneering editors and contributors. Identify the advantages and disadvantages for the full range of available microsurgical and endoscopic techniques for management of cervical, thoracic, and lumbar spine pathology—minimally invasive fusion, reconstruction, decompression, and dynamic stabilization.
How the internet is changing the way we think, read and remember
Author: Nicholas Carr
Publisher: Atlantic Books Ltd
Category: Technology & Engineering
In this ground-breaking and compelling book, Nicholas Carr argues that not since Gutenberg invented printing has humanity been exposed to such a mind-altering technology. The Shallows draws on the latest research to show that the Net is literally re-wiring our brains inducing only superficial understanding. As a consequence there are profound changes in the way we live and communicate, remember and socialise - even in our very conception of ourselves. By moving from the depths of thought to the shallows of distraction, the web, it seems, is actually fostering ignorance. The Shallows is not a manifesto for luddites, nor does it seek to turn back the clock. Rather it is a revelatory reminder of how far the Internet has become enmeshed in our daily existence and is affecting the way we think. This landmark book compels us all to look anew at our dependence on this all-pervasive technology.