In 1946, France was in the doldrums. The war, the humiliation of German occupation and the rationing of all essential products had turned the City of Lights into a gray and sad reflection of its glorious past. It was at this darkest of moments that Christian Dior, then a young designer for Robert Piguet and Lucien Lelong, met Marcel Boussac, France's textile king and the country's most powerful industrialist. Boussac offered to set up Dior in business, a lease came due at 28-30 Avenue Montaigne -- still the Dior headquarters -- and the young designer consulted his mystic who fell into a trance and cried out "It will be extraordinary. Your house will revolutionize fashion." And so it did when, in 1947, Christian Dior presented his first collection. Women were finally given back their femininity, narrow waists, high and prominent busts, long skirts and even fabulous evening dresses made up of seemingly endless meters of luxurious cloth embroidered and beaded by Lesage. Carmel Snow, the American fashion doyenne, announced "Christian, it's a completely new look, " and under this banner the world's fashion press heralded the return of haute couture. This beautiful, oversize, limited edition book is based entirely on documents in first decade of the great house's activity when Christian Dior personally supervised every detail of his enterprise, created a team of devoted collaborators and a large atelier of adoring seamstress, designed his still used gray and white interior, created the Dior boutique and the popular perfumes: "Miss Dior, " "Eau Fraiche" and "Diorissimo." He not only drew every dress himself, but controlled every stitch and pleat, personally fitted most of his clients includingthe Duchess of Windsor, Marlene Dietrich, Ingrid Bergman, the Rothschilds and the Empress of Japan. Until his death at an early age, in 1957, the modest, shy and unassuming Christian Dior was adored by everybody whose life he touched from the richest and most fashionable ladies of his time to his doorman. This book brings back the glorious days when haute couture was about beauty and elegance rather than creating sensations to license sunglasses, and will delight everybody interested in fashion.
The name Christian Dior has been synonymous with fashion and glamour for over0 years. From the moment Christian Dior and Marcel Boussac decided to foundhe couture house of Dior, the clothing that they have produced has beenegarded as stylish and elegant. Not only was the house of Dior recognizedor its revolutionary designs, but it was also the first fashion house toealize the commercial potential that a sought-after label could have. In949 they signed the first of many licence agreements for Christian Diorosiery in the USA.;This publication traces the history of the most famousashion house in the world, from its conception in 1946 to the modern erahere it continues to flourish in the cut-throat world of the fashionusiness. Essays by leading figures in the world of fashion, combined withrchive photography offer an insight into the soul of the company.
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"The publication features the Royal Ontario Museum's collection of Christian Dior couture and is accompanied by sketches and material from Christian Dior Héritage, along with photographs of the collection taken by world-renowned Dior photographer Laziz Hamani. The collection features striking designs from daytime to evening wear. The book breaks new ground as it explains key Dior signatures, based on the use of innovative and historical dressmaking techniques, which revived the Paris haute couture industry following the Second World War. The publication presents new information drawn from extensive research wedded with close examination of the designs within this catalogue, making it an essential read for those interested in fashion, art, culture, and history."--
In 1947, Christian Dior stunned the fashion world with his first collection, the 'New Look', that transformed the way women dressed. Dior continued to send shockwaves with his later shows, significantly altering the fashion landscape during the ten years of his career as a couturier. Vogue On Christian Dior recounts Dior's search for the perfect line and how his unique style and vision of women's ideal silhouette developed.