Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
From ATMs to the personal finance, online shopping to networkedinformation management, databases permeate every nook and cranny ofour highly-connected, information-intensive world. Databases havebecome so integral to the business environment that, nowadays,it’s next to impossible to stay competitive without theassistance of some sort of database technology—no matter whattype or size of business you run. But developing your own databasecan be very tricky. In fact, whether you want to keep records for asmall business or run a large e-commerce website, developing theright database system can be a major challenge. Which is where thisfriendly guide comes in. From data modeling methods and development tools to Internetaccessibility and security, Database Development For Dummiesshows you, step-by-step, everything you need to know about buildinga custom system from the ground up. You’ll discover howto: Model data accurately Design a reliable functional database Deliver robust relational databases on time and on budget Build a user-friendly database application Put your database on the Web In plain English, author Allen Taylor acquaints you with themost popular data modeling methods, and he shows you how tosystematically design and develop a system incorporating a databaseand one or more applications that operate on it. Important topicshe explores include: Understanding database architecture and how it has evolved Recognizing how database technology affects everyday life Using a structured approach to database development Creating an appropriate data model Developing a reliable relational design Understanding the complexities you’re likely to encounterin designing a database and how to simplify them Implementing your design using Microsoft Access 2000, SQLServer and other powerful database development tools Keeping your database secure Putting your database on the Internet Today’s powerful, low-cost database development tools makeit possible for virtually anybody to create their own database. GetDatabase Development For Dummies and discover what it takesto design, develop and implement a sophisticated database systemtailored to you and your company’s current and future datastorage and management needs.
A fun and easy guide to creating the next great Facebook app! Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app! Shows you how to build the next great Facebook application with just basic HTML and scripting skills Delves into what makes a good app and what makes a lucrative app Explores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game development Reviews the Facebook toolkit and gets you started with the My First Facebook application Covers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, fun guide!
Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit. Discover how to Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients' needs Boost sales
If you’ve got incredible iOS ideas, get this book and bring them to life! iOS 7 represents the most significant update to Apple’s mobile operating system since the first iPhone was released, and even the most seasoned app developers are looking for information on how to take advantage of the latest iOS 7 features in their app designs. That’s where iOS App Development For Dummies comes in! Whether you’re a programming hobbyist wanting to build an app for fun or a professional developer looking to expand into the iOS market, this book will walk you through the fundamentals of building a universal app that stands out in the iOS crowd. Walks you through joining Apple’s developer program, downloading the latest SDK, and working with Apple’s developer tools Explains the key differences between iPad and iPhone apps and how to use each device’s features to your advantage Shows you how to design your app with the end user in mind and create a fantastic user experience Covers using nib files, views, view controllers, interface objects, gesture recognizers, and much more There’s no time like now to tap into the power of iOS – start building the next big app today with help from iOS App Development For Dummies!
Features ready-to-use applications-all available on the CD-ROM-that eBay sellers can plug right into their pages; more advanced users can tweak the applications to suit specific needs Shows you how to streamline an eBay business by leveraging programming technologies and the eBay API (application program interface) Explains how to connect eBay pages to the APIs of related companies (PayPal, Fed Ex, UPS, and the USPS) as well as to Microsoft Office applications such as Outlook and Excel Provides expert tips and tricks for implementing eBay technologies such as image handling, shipping calculators, enhanced About Me pages, and back-office tools
One of the best ways to secure and keep great talent in your business is through a strong training and development program.Training & Development For Dummies will give you the tools you need to plan your program and foster a supportive and innovative workplace environment. This book will be an update of Training FD with new chapters that cover the strides in talent development made over the last ten years. It will cover the talent Development model, address training (classroom, virtual, and blended), social learning, m-learning, MOOCs, mentoring, coaching, rotational and stretch assignments, self-directed, and informal learning; how the trainer assesses, designs, delivers, and evaluates all of them. Learn to: Develop a strong training & development program Foster a supportive and innovative work environment Learn about social learning, m-learning and MOOCs How the trainer can assess and evaluate staff
Your go-to guide on business analysis Business analysis refers to the set of tasks and activities thathelp companies determine their objectives for meeting certainopportunities or addressing challenges and then help them definesolutions to meet those objectives. Those engaged in businessanalysis are charged with identifying the activities that enablethe company to define the business problem or opportunity, definewhat the solutions looks like, and define how it should behave inthe end. As a BA, you lay out the plans for the processahead. Business Analysis For Dummies is the go to reference onhow to make the complex topic of business analysis easy tounderstand. Whether you are new or have experience with businessanalysis, this book gives you the tools, techniques, tips andtricks to set your project’s expectations and on the path tosuccess. Offers guidance on how to make an impact in your organizationby performing business analysis Shows you the tools and techniques to be an effective businessanalysis professional Provides a number of examples on how to perform businessanalysis regardless of your role If you're interested in learning about the tools and techniquesused by successful business analysis professionals, BusinessAnalysis For Dummies has you covered.
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.
Your all-encompassing guide to learning Android app development If you're an aspiring or beginning programmer interested in creating apps for the Android market—which grows in size and downloads every day—this is your comprehensive, one-stop guide. Android Application Development All-in-One For Dummies covers the information you absolutely need to get started developing apps for Android. Inside, you'll quickly get up to speed on Android programming concepts and put your new knowledge to use to manage data, program cool phone features, refine your applications, navigate confidently around the Android native development kit, and add important finishing touches to your apps. Covering the latest features and enhancements to the Android Software Developer's Kit, this friendly, hands-on guide walks you through Android programming basics, shares techniques for developing great Android applications, reviews Android hardware, and much more. All programming examples, including the sample application, are available for download from the book's website Information is carefully organized and presented in an easy-to-follow format 800+ pages of content make this an invaluable resource at an unbeatable price Written by an expert Java educator, Barry Burd, who authors the bestselling Java For Dummies Go from Android newbie to master programmer in no time with the help of Android Application Development All-in-One For Dummies!