A Modern Approach to Building Successful User-Centered Products
Author: Laura Klein
Publisher: Rosenfeld Media
Category: Business & Economics
It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.
How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
Author: Eric Ries
Category: Business & Economics
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
How Top Product Managers Launch Awesome Products and Build Successful Teams
Author: Richard Banfield
Publisher: "O'Reilly Media, Inc."
Category: BUSINESS & ECONOMICS
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders
Proceedings of the international conference on Ergonomics & Human Factors 2014, Southampton, UK, 7-10 April 2014
Author: Sarah Sharples
Publisher: CRC Press
Category: Technology & Engineering
The broad and developing scope of human factors and ergonomics - the application of scientific knowledge to improve people’s interaction with products, systems and environments - has been illustrated for 28 years by the books which make up the Contemporary Ergonomics series. This book presents the proceedings of the international conference – Ergonomics and Human Factors 2014. In addition to being the leading event in the UK that features ergonomics and human factors across all sectors, this is also the annual meeting of the Institute of Ergonomics & Human Factors. Individual papers provide insight into current practice, present new research findings and form an invaluable reference source. The volumes provide a fast track for the publication of suitable papers from international contributors, with papers being subject to peer review since 2009 and selected by the conference programme committee. A wide range of topics are covered in these proceedings including workload, human capability, systems, product design, manufacturing systems, behaviour change, health and wellbeing, organisational culture, smart environments and sustainability, transport and musculoskeletal disorders. As well as being of interest to mainstream ergonomists and human factors specialists, Contemporary Ergonomics and Human Factors will appeal to all those who are concerned with people's interactions with their working and leisure environment including designers, manufacturing and production engineers, health and safety specialists, occupational, applied and industrial psychologists, and applied physiologists.
By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed. User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love. With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.
A Real-World Guide to the Key Connective Role of the 21st Century
Author: Matt LeMay
Publisher: "O'Reilly Media, Inc."
Category: BUSINESS & ECONOMICS
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills—communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, and toolsets. For current and would-be product managers, this book explores: Real-world tactics for facilitating collaboration and communication How to talk to users and work with executives The importance of setting clear and actionable goals Using roadmaps to connect and align your team A values-first approach to implementing Agile practices Stories that convey realities of product management in the field Common behavioral traps that turn good product managers bad
Process-Centered Software Engineering Environments (PSEEs) represent a new generation of software engineering environments in which the processes used to produce and maintain software products are explicitly modeled in the environment. PSEEs hold the exciting promise of enabling a significant increase in both software productivity and quality. The book presents a comprehensive picture of this emerging technology while highlighting the key concepts and issues. The first chapter introduces some of the basic concepts and developments behind PSEEs and discusses the unifying role it plays in combining project management, software engineering, and process engineering. The second chapter reviews related process modeling and representation concepts, terminology, and issues. Chapter 3 analyzes the features of some example PSEEs and Chapter 4 takes an inside look at the implementation of these features by describing specific design choices made by researchers. The last chapter discusses the evolution of PSEEs to accommodate practical issues in actual work settings and to play a more significant role in the software life cycle. The text is a collection of influential papers that will bring the newcomer quickly up to speed on this fast-moving field. For the researcher, the issues described in the text present a challenge to be conquered and directions to pursue. For the practitioner, they represent benefits that may be gained in the application of PSEEs in the work environment.
‘Inclusive Designing’ presents the proceedings of the seventh Cambridge Workshop on Universal Access and Assistive Technology (CWUAAT '14). It represents a unique multi-disciplinary workshop for the Inclusive Design Research community where designers, computer scientists, engineers, architects, ergonomists, policymakers and user communities can exchange ideas. The research presented at CWUAAT '14 develops methods, technologies, tools and guidance that support product designers and architects to design for the widest possible population for a given range of capabilities, within a contemporary social and economic context. In the context of developing demographic changes leading to greater numbers of older people and people with disabilities, the general field of Inclusive Design Research strives to relate the capabilities of the population to the design of products. Inclusive populations of older people contain a greater variation in sensory, cognitive and physical user capabilities. These variations may be co-occurring and rapidly changing leading to a demanding design environment. Recent research developments have addressed these issues in the context of: governance and policy; daily living activities; the workplace; the built environment, Interactive Digital TV and Mobile communications. Increasingly, a need has been identified for a multidisciplinary approach that reconciles the diverse and sometimes conflicting demands of Design for Ageing and Impairment, Usability and Accessibility and Universal Access. CWUAAT provides a platform for such a need. This book is intended for researchers, postgraduates, design practitioners, clinical practitioners, and design teachers.