Simplicity looks easy. It's not. It's easier to complicate than simplify. No one knows this better than Maurice Saatchi, the man behind the world's most successful advertising agency. In this book he presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of communication. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
Specialists in Conservative Party politics examine the effectiveness of the Cameron led coalition. The contributors examine Cameron as leader and Prime Minister; the Conservatives' modernisation strategy; the level of ideological coherence in 'liberal conservatism'; and the impact of the coalition on a range of policy areas and on 'New' Labour.
What Happened When British Politics Met Advertising
Author: Sam Delaney
Publisher: Faber & Faber
Category: Business & Economics
From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.
An updated and revised edition of the first book on Charles Saatchi as an art collector. An in-depth study of the man and his motivation, it takes a critical look at the story of the Saatchi advertising agencies, the famous Silk Cut campaign and Saatchi's work for the Tory Party. In particular, it argues that advertising values permeate the kind of art Saachi supports and takes a close look at the influence he has exercised on public galleries and institutions.
'20th-Century type' provides a decade-by-decade analysis of the significant issues that have shaped the history of typographic and, latterly, graphic design. The book shows how current typographic trends are part of a continuum of change that can be plott
Providing help and comfort to a dying American spy sends a Bulgarian family on a harrowing escape through the Iron Curtain, a journeypunctuated by a desperate battle for life, brilliance of spiritual awakening in the face of sadness and impossible odds for survival, hilarious stories of people and places on the road to discovery of the beacon of hope we call America the beautiful, and the firm conviction that the spirit of the Founders will reign as always. A view of the decline of the American Empire through the eyes of a refugee.
Possible Lives uses the saints'lives written by humanists of the Italian Renaissance to explore the intertwining of classical and religious cultures on the eve of the European Reformation. The lives of saints were among the most reproduced and widely distributed literatures of medieval and early modern Europe. During the century before the Reformation, these narratives of impossible goodness fell into the hands of classicizing intellectuals known as humanists. This study examines how the humanist authors received, criticized, and rewrote the traditional stories of exemplary virtue for patrons and audiences who were surprisingly open to their textual experiments. Drawn from a newly constructed catalog of primary sources in manuscript and print, the cases in this book range from the lure of martyrdom as the West confronted Islam to the use of saints'lives in local politics and the rhetorician's classroom. Frazier discusses the writers'perceptions of historical sanctity, the commanding place of the mendicant friars, and one unique account of a contemporary holy woman. Possible Lives shows that the classical Renaissance was also a saintly Renaissance, as humanists deployed their rhetorical and philological skills to "renew the persuasive force of Christian virtue" and "save the cult of the saints." Combining quantitative and anecdotal approaches in a highly readable series of case studies, Frazier reveals the contextual richness of this little-known and unexpectedly large body of Latin hagiography.
The Faceless Man is a prisoner in his own palace. His power over the people of Durdane is in the hands of Gastel Etzwane, a youth whose thirst for vengeance against the dreaded Rogushkoi would be slaked only by oceans of their blood. For these invincible foes who threatened Durdane had taken and killed his mother and sister. To destroy the Rogushkoi Gastel would have to unite a world that survived only through its separateness. It was more than dangerous, but he had no choice. If they were to fight the people must regain control of their own lives. Only then could Gastel recruit an elite corps of the liberated - the Brave Free Men - to fling against the Rogushkoi and fight to the death.