Brutal Simplicity of Thought

How It Changed the World

Author:

Publisher: Random House

ISBN:

Category: Creative thinking

Page: 107

View: 669

Simplicity looks easy. It's not. It's easier to complicate than simplify. No one knows this better than Maurice Saatchi, the man behind the world's most successful advertising agency. In this book he presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of communication. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all- simplicity rules.

Brutal Simplicity of Thought

How It Changed the World

Author: M&C Saatchi

Publisher: St. Martin's Press

ISBN:

Category: Business & Economics

Page: 112

View: 638

The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

Iconic Designs

50 Stories about 50 Things

Author: Grace Lees-Maffei

Publisher: Bloomsbury Publishing

ISBN:

Category: Architecture

Page: 240

View: 124

Iconic Designs is a beautifully designed and illustrated guide to fifty classic 'things' – designs that we find in the city, in our homes and offices, on page and screen, and in our everyday lives. In her introduction, Grace Lees-Maffei explores the idea of iconicity and what makes a design 'iconic', and fifty essays by leading design and cultural critics address the development of each iconic 'thing', its innovative and unique qualities, and its journey to classic status. Subjects range from the late 19th century to the present day, and include the Sydney Opera House, the Post-It Note, Coco Chanel's classic suit, the Sony WalkmanTM, Hello KittyTM, Helvetica, the Ford Model T, Harry Beck's diagrammatic map of the London Underground and the Apple iMac G3. This handsome volume provides a treasure trove of 'stories' that will shed new light on the iconic designs that we use without thinking, aspire to possess, love or hate (or love to hate) and which form part of the fabric of our everyday lives.

Cameron and the Conservatives

The Transition to Coalition Government

Author: T. Heppell

Publisher: Springer

ISBN:

Category: Political Science

Page: 268

View: 991

Specialists in Conservative Party politics examine the effectiveness of the Cameron led coalition. The contributors examine Cameron as leader and Prime Minister; the Conservatives' modernisation strategy; the level of ideological coherence in 'liberal conservatism'; and the impact of the coalition on a range of policy areas and on 'New' Labour.

Situated Politeness

Author: Bethan L. Davies

Publisher: A&C Black

ISBN:

Category: Language Arts & Disciplines

Page: 304

View: 553

Pragmatic and sociolinguistic analyses of im/politeness have usually been dependent on context and cultural frames of reference. This new study approaches the concept from an original perspective, namely situatedness. Although politeness research often concentrates on examining how speeches or discourses themselves are situated with regards to different places and contexts, the focus on just one situation, and various text types within it, can also be of value. Situated Politeness is concerned with disentangling the factors which govern our behaviour within a given social context as well as across them. A range of expanding disciplines, including corpus linguistics, critical discourse analysis, and conversation analysis, are brought to bear on the topic, and this work will be of interest to a diverse global audience.

Mad Men & Bad Men

What Happened When British Politics Met Advertising

Author: Sam Delaney

Publisher: Faber & Faber

ISBN:

Category: Business & Economics

Page: 288

View: 554

From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.

Supercollector

A Critique of Charles Saatchi

Author: Rita Hatton

Publisher:

ISBN:

Category: Art, Modern

Page: 268

View: 622

An updated and revised edition of the first book on Charles Saatchi as an art collector. An in-depth study of the man and his motivation, it takes a critical look at the story of the Saatchi advertising agencies, the famous Silk Cut campaign and Saatchi's work for the Tory Party. In particular, it argues that advertising values permeate the kind of art Saachi supports and takes a close look at the influence he has exercised on public galleries and institutions.

The Promise of the New South

Life After Reconstruction - 15th Anniversary Edition

Author: Edward L. Ayers

Publisher: Oxford University Press

ISBN:

Category: History

Page: 592

View: 328

At a public picnic in the South in the 1890s, a young man paid five cents for his first chance to hear the revolutionary Edison talking machine. He eagerly listened as the soundman placed the needle down, only to find that through the tubes he held to his ears came the chilling sounds of a lynching. In this story, with its blend of new technology and old hatreds, genteel picnics and mob violence, Edward Ayers captures the history of the South in the years between Reconstruction and the turn of the century. Ranging from the Georgia coast to the Tennessee mountains, from the power brokers to tenant farmers, Ayers depicts a land of startling contrasts. Ayers takes us from remote Southern towns, revolutionized by the spread of the railroads, to the statehouses where Democratic Redeemers swept away the legacy of Reconstruction; from the small farmers, trapped into growing nothing but cotton, to the new industries of Birmingham; from abuse and intimacy in the family to tumultuous public meetings of the prohibitionists. He explores every aspect of society, politics, and the economy, detailing the importance of each in the emerging New South. Central to the entire story is the role of race relations, from alliances and friendships between blacks and whites to the spread of Jim Crows laws and disfranchisement. The teeming nineteenth-century South comes to life in these pages. When this book first appeared in 1992, it won a broad array of prizes and was a finalist for both the National Book Award and the Pulitzer Prize. The citation for the National Book Award declared Promise of the New South a vivid and masterfully detailed picture of the evolution of a new society. The Atlantic called it "one of the broadest and most original interpretations of southern history of the past twenty years.

The Endless Beginning

Author: George Sorbane

Publisher: George Sorbane

ISBN:

Category: Body, Mind & Spirit

Page: 206

View: 365

Providing help and comfort to a dying American spy sends a Bulgarian family on a harrowing escape through the Iron Curtain, a journeypunctuated by a desperate battle for life, brilliance of spiritual awakening in the face of sadness and impossible odds for survival, hilarious stories of people and places on the road to discovery of the beacon of hope we call America the beautiful, and the firm conviction that the spirit of the Founders will reign as always. A view of the decline of the American Empire through the eyes of a refugee.