Breaking the Brain Code

Easy Lessons for Your Network Marketing Career

Author: Keith Schreiter

Publisher: Fortune Network Publishing Inc.


Category: Business & Economics


View: 597

Will pressing the elevator button three times put it into “faster mode?” Did we break the secret elevator code? No. We all look for ways to break the “hidden codes” in our lives. Why? To better understand our world. Or maybe to discover shortcuts. It is the same when we try to understand our brains and the brains of our prospects. We wonder: - Why does my brain work against me? - What is my brain doing while I am not paying attention? - How do I break through the irrational defenses of my prospects? - What can I say to get through to prejudiced prospects? - Can I do something to change other people’s minds? - How can I understand my own irrational brain? It is hard to play the game if we don’t know the rules. Our brains operate in strange ways, but many of these quirks are consistent. We can learn some of these special brain rules and work with them. If we don’t, we’ll simply walk away muttering, “I just don’t get it. Nothing makes sense.” So instead of cursing the darkness, enjoy learning new and better ways to understand how we and our prospects think and act. We will smile as we learn how to deal with the 3-pound challenges inside our skulls. And the bonus? We will recognize these irrational brain rules as they play out in real life. With knowledge comes power.

The Brain from Inside Out

Author: Gyorgy Buzsaki

Publisher: Oxford University Press, USA


Category: Medical

Page: 464

View: 179

Is there a right way to study how the brain works? Following the empiricist's tradition, the most common approach involves the study of neural reactions to stimuli presented by an experimenter. This 'outside-in' method fueled a generation of brain research and now must confront hidden assumptions about causation and concepts that may not hold neatly for systems that act and react. György Buzsáki's The Brain from Inside Out examines why the outside-in framework for understanding brain function have become stagnant and points to new directions for understanding neural function. Building upon the success of Rhythms of the Brain, Professor Buzsáki presents the brain as a foretelling device that interacts with its environment through action and the examination of action's consequence. Consider that our brains are initially filled with nonsense patterns, all of which are gibberish until grounded by action-based interactions. By matching these nonsense "words" to the outcomes of action, they acquire meaning. Once its circuits are "calibrated" by action and experience, the brain can disengage from its sensors and actuators, and examine "what happens if" scenarios by peeking into its own computation, a process that we refer to as cognition. The Brain from Inside Out explains why our brain is not an information-absorbing coding device, as it is often portrayed, but a venture-seeking explorer constantly controlling the body to test hypotheses. Our brain does not process information: it creates it.

The Brain Code

Mechanisms of Information Transfer and the Role of the Corpus Callosum

Author: Norman D. Cook

Publisher: Routledge


Category: Psychology

Page: 272

View: 470

Originally published in 1986, this stimulating and unorthodox book integrates the major findings of hemispheric research with the larger questions of how the brain stores and transmits information – the ‘brain code’. Norman Cook emphasizes how the two cerebral hemispheres communicate information over the corpus callosum, the largest single nerve tract of the human brain. Excitatory mechanisms are involved in the duplication of information between the hemispheres; in contrast, inhibitory mechanisms are implicated in the production of hemispheric asymmetries and, crucially, in high-level cognitive phenomena such as the right hemisphere’s role in providing the ‘context’ within which left hemispheric verbal information is placed. These callosal mechanisms of information transfer are not only fundamental to the brain code; they are the simplest and most easily demonstrated ways in which the neocortex ‘talks to itself’. The Brain Code demonstrates how popular topics within psychology at the time, such as laterality, hemisphere differences and the psychology of left and right, are central to further progress in understanding the human brain. This book provides stimulating reading for students of psychology, artificial intelligence and neurophysiology, as well as anyone interested in the broader question of how the brain works.

From Brain to Mind

Using Neuroscience to Guide Change in Education

Author: James E. Zull

Publisher: Stylus Publishing, LLC.


Category: Education

Page: 320

View: 892

Finalist for Foreword Magazine's 2011 Book of the Year With his knack for making science intelligible for the layman, and his ability to illuminate scientific concepts through analogy and reference to personal experience, James Zull offers the reader an engrossing and coherent introduction to what neuroscience can tell us about cognitive development through experience, and its implications for education. Stating that educational change is underway and that the time is ripe to recognize that “the primary objective of education is to understand human learning” and that “all other objectives depend on achieving this understanding”, James Zull challenges the reader to focus on this purpose, first for her or himself, and then for those for whose learning they are responsible. The book is addressed to all learners and educators – to the reader as self-educator embarked on the journey of lifelong learning, to the reader as parent, and to readers who are educators in schools or university settings, as well as mentors and trainers in the workplace. In this work, James Zull presents cognitive development as a journey taken by the brain, from an organ of organized cells, blood vessels, and chemicals at birth, through its shaping by experience and environment into potentially to the most powerful and exquisite force in the universe, the human mind. Zull begins his journey with sensory-motor learning, and how that leads to discovery, and discovery to emotion. He then describes how deeper learning develops, how symbolic systems such as language and numbers emerge as tools for thought, how memory builds a knowledge base, and how memory is then used to create ideas and solve problems. Along the way he prompts us to think of new ways to shape educational experiences from early in life through adulthood, informed by the insight that metacognition lies at the root of all learning. At a time when we can expect to change jobs and careers frequently during our lifetime, when technology is changing society at break-neck speed, and we have instant access to almost infinite information and opinion, he argues that self-knowledge, awareness of how and why we think as we do, and the ability to adapt and learn, are critical to our survival as individuals; and that the transformation of education, in the light of all this and what neuroscience can tell us, is a key element in future development of healthy and productive societies.

Cognitive Phase Transitions in the Cerebral Cortex - Enhancing the Neuron Doctrine by Modeling Neural Fields

Author: Robert Kozma

Publisher: Springer


Category: Computers

Page: 262

View: 750

This intriguing book was born out of the many discussions the authors had in the past 10 years about the role of scale-free structure and dynamics in producing intelligent behavior in brains. The microscopic dynamics of neural networks is well described by the prevailing paradigm based in a narrow interpretation of the neuron doctrine. This book broadens the doctrine by incorporating the dynamics of neural fields, as first revealed by modeling with differential equations (K-sets). The book broadens that approach by application of random graph theory (neuropercolation). The book concludes with diverse commentaries that exemplify the wide range of mathematical/conceptual approaches to neural fields. This book is intended for researchers, postdocs, and graduate students, who see the limitations of network theory and seek a beachhead from which to embark on mesoscopic and macroscopic neurodynamics.

The Unfakeable Code®

Take Back Control, Lead Authentically and Live Freely on Your Terms.

Author: Tony Jeton Selimi

Publisher: novum premium Verlag


Category: Fiction

Page: 224

View: 822

"A life manual that gives you valuable insights into the science of changing your mindset that will transform your existence." Marie Diamond, a star from The Secret Step forward a fresh new way to: Handle judgments and rejections easily. Manage your negative self-talk. Stop being a people pleaser. Use your emotions intelligently. Infuse your life with freedom. This inspiring book shares some of the rules where people can come back into authentic living, leading, and loving, where old wounds can be healed, and masks can be unveiled. A must-read book that makes a compelling and scientific case for being more authentic at home, socially, and at work. It assists in harmonising body-mind-heart intelligence to deal with any form of anxiety, conflict, stress, and wilfully create an inspired destiny.

The Industries of the Future

Author: Alec Ross

Publisher: Simon and Schuster


Category: Business & Economics

Page: 304

View: 607

Leading innovation expert Alec Ross explains what's next for the world, mapping out the advances and stumbling blocks that will emerge in the next ten years—for businesses, governments, and the global community—and how we can navigate them. While Alec Ross was working as Hillary Clinton's Senior Advisor on Innovation, he traveled to forty-one countries. He visited some of the toughest places in the world—from refugee camps of Congo to Syrian war zones. From phone-charger stands in Rwanda to R&D labs in South Korea, Ross has seen what the future holds. Over the past two decades, the Internet has radically changed markets and businesses worldwide. InThe Industries of the Future, Ross shows us what's next, highlighting the best opportunities for progress and explaining why countries thrive or sputter. He examines the specific fields that will most shape our economic future over the next ten years, including cybercrime and cybersecurity, the commercialization of genomics, the next step for big data, and the coming impact of digital technology on money, payments, and markets. And in each of these realms, Ross addresses the toughest questions: How will we have to adapt to the changing nature of work? Is the prospect of cyberwar sparking the next arms race? How can the world's rising nations hope to match Silicon Valley in creating their own innovation hotspots? Ross blends storytelling and economic analysis to give a vivid and informed perspective on how sweeping global trends are affecting the ways we live, incorporating the insights of leaders ranging from the founders of Google and Twitter to defense experts like David Petraeus. The Industries of the Future takes the intimidating, complex topics that many of us know to be important and boils them down into clear, plain-spoken language. This is an essential work for understanding how the world works—now and tomorrow—and a must-read for businesspeople, in every sector, from every country.

Hooks! The Invisible Sales Superpower

Author: Keith Schreiter

Publisher: Fortune Network Publishing Inc.


Category: Business & Economics


View: 410

We talk. Our prospects have a choice. #1. Continue thinking about their interesting lives, or #2. Stop what they are thinking, and listen to someone they don’t care about. Ouch. We can’t succeed if no one listens to our message. But how do we get prospects to pay attention to us? With hooks—strong openings that capture their curiosity. What kinds of hooks can we learn? • Curiosity hooks. • Magic phrases. • Humor hooks. • Shocking facts. • Quiz openings. • Challenges. • Story hooks and more. We want our prospects to think, “This is interesting. Please continue.” We don’t have to be creative. Let the simple lessons, examples, and templates in this book help us create professional hooks that work. No more presentations to people who fake their attention. No more nerve-racking encounters with uninterested prospects. Let’s feel confident that we can deliver our message to attentive prospects every time.

Overcoming Objections

Author: Keith Schreiter

Publisher: Fortune Network Publishing Inc.


Category: Business & Economics


View: 926

Objections happen. Ouch! We don’t like them. We feel rejected. We begin our defensive mode. It doesn’t have to be this way. Instead, what if: - We knew how to prevent objections? - We could eliminate fear and rejection? - We could easily handle the few remaining objections, and turn them into “yes” decisions? Objections are not a live/die, win/lose, fight-to-the-death verbal combat. Most objections are simply unanswered questions in our prospects’ minds. They want what we have to offer, but uncertainty holds them back. How do we change this scenario? Two ways. #1. Learn how to prevent objections. #2. Exactly how to answer raised objections. The good news? We can master these two ways and totally remove our fear of objections. Now our network marketing business becomes more fun. We will look forward to our conversations with our prospects. More good news? We can agree with our prospects. We can honor their point of view. Our relationship remains strong. And want to turn our skills into superskills? Part two introduces us to the magic of word pictures. Yes, we can transcend many objections by instilling bigger visions. When our prospects' vision is big enough, nothing will stand in their way. Learn the basic objection templates here. See the word-for-word answers that put our prospects back into their buying and joining modes.