Basic Media Writing

Author: Melvin Mencher

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages


Category: Social Science

Page: 512

View: 650

The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.

The Basics of Media Writing

A Strategic Approach

Author: Scott A. Kuehn

Publisher: CQ Press


Category: Language Arts & Disciplines

Page: 568

View: 786

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Basic Aspects Of Media Writing

Author: Om Gupta

Publisher: Kanishka Publishers


Category: Communication

Page: 107

View: 364

Writing On Media Is A Kind Introspection. This Work Exposes The Intricacies And Complexities Of A World Which Looks So Glamourous These Days. The Book Also Con Tauns A Long Introduction On The Techniques Of Media Writing Andspeciaalised Derivaties Like Documentary Films, Autography Writing Nd Even Training Of Journalism. The Book Will Aalsofunction As A Ready Reckoner For All Those Who Have An Abiding Interest In Media Writing.


Print, Broadcast, and Public Relations

Author: W. Richard Whitaker

Publisher: Routledge


Category: Business & Economics

Page: 400

View: 214

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Writing for Visual Media

Author: Anthony Friedmann

Publisher: Taylor & Francis


Category: Performing Arts

Page: 432

View: 259

Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to be seen rather than read. It takes you from basic concepts to practice through a seven-step method that helps you identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, web sites, PSAs, TV shows, nonlinear media, and other types of visual narratives. You'll explore your visual imagination and try out your powers of invention. The companion web site enriches the content of the printed book with video, audio, and sample scripts. It includes scripts and the video produced from them; visual demonstrations of concepts; and an interactive, illustrated glossary of terms and concepts. Please visit click on the Interactive Content tab, and follow the registration instructions.

Modern Media Writing

Author: Rick Wilber

Publisher: Wadsworth Publishing Company


Category: Business & Economics

Page: 378

View: 158

This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.

Writing for the Mass Media

Author: James Glen Stovall

Publisher: Allyn & Bacon


Category: Business & Economics

Page: 369

View: 633

This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing: inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. "Writing for the Mass Media" also covers all major areas of media, including the Internet. In addition, its basic and practical approach makes this text an excellent book for any introductory writing course. New to the Sixth Edition A completely rewritten chapter on writing for the Web uses innovative exercises to develop writing skills, accounts for many of the structures and demands of the web environment, and helps students navigate in this medium. Many new examples of good writing are featured in the text, against which students are encouraged to model their own writing. New exercises found in many of the chapters, including those involving grammar and style, allow students to put content into practice. An updated Companion Website ( and Instructor's Manual, with additional material for lectures and discussion, as well as some additional exercise material, provide supplementary material for users. A glossary provides easy access to definitions of terms used throughout the book. Praise for "Writing for the Mass Media" "Stovall's strengths are many. . .the book is a bargain and the inclusion of exercises for each chapter heightens its bargain status. Likewise, the back-to-basics approach makes the book accessible to a wide range of students." "For those who are in search of breadth, Stovall's greatest virtue has to be the diversity of media writing tasks addressed. Not one of the competitors that I have used offers nearly the diversity of writing assignments treated by Stovall." "Laurence W. Fennelly, Macon State College" "Stovall's text is easy to read and the information is easy to access for any entry-level course in media writing." "Christine Cranford, East Carolina University"

An Introduction to Writing for Electronic Media

Scriptwriting Essentials Across the Genres

Author: Robert B. Musburger

Publisher: Taylor & Francis


Category: Performing Arts

Page: 341

View: 407

Teaches what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film and video productions. This book outlines the key skills needed for a successful media writing career.

Media Writing

News for the Mass Media

Author: Doug Newsom



Category: Journalism

Page: 437

View: 931

Media Writer's Handbook

A Guide to Common Writing and Editing Problems

Author: George T. Arnold

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages


Category: Language Arts & Disciplines

Page: 257

View: 949

Appropriate for media writing courses, this handbook provides simple explanations and practical examples for writing and editing problems. It is both a teaching tool in the classroom and a resource book for students and professionals.

Mass Media Law

Author: Don R. Pember



Category: Mass media

Page: 597

View: 409



Author: Samarpita Mukherjee Sharma

Publisher: Samarpita Mukherjee Sharma


Category: Language Arts & Disciplines

Page: 49

View: 513

I am not exaggerating when I say I get at least 8-9 messages over all social media platforms every single month asking me, how to write. “I love to write but I don’t know how to begin doing it formally.” “Can you give me tips on writing?” “Who will read me when nobody knows me?” “Is publishing a book very traumatising a process?” “Why don’t you take online classes teaching how to write?” These are just a few of the questions people ask me and while I really want to help them, I am never sure where do I begin from. Writing is such a vast activity on its whole and I believe no one can really be taught how to write. But all of us can learn to write better. In this book, I wanted to address questions about writing, editing, hiring an editor, and even, how to promote a book without spending a bomb. Many people remain confused and unaware of how none of this is too difficult if done the correct way. If you look hard and carefully, you might spot some errors in this book. I have not edited this book in the manner I run a fine-tooth comb through manuscripts of my clients. The reason for this is that I want to stress on an important point I keep telling all authors. The writer of the piece looks at it from the writer’s eyes. The editor’s eyes can spot things a writer’s eye might not. Of this book, I am (only) the author. I hope this book helps you. I know publishing is not a smooth experience. I cannot help you get published, but I hope I can help you with a few other things that come up in the process. I’d love to know what you think. Do mail me, I have mentioned my email id at the beginning of the book.

Public Relations Writing and Media Techniques

Author: Dennis L. Wilcox

Publisher: Allyn & Bacon


Category: Business & Economics

Page: 578

View: 997

Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.

Writing for the Media

Author: Sandra Pesmen

Publisher: Contemporary Books


Category: Business & Economics

Page: 162

View: 865

A Handy Guide for Aspiring and Practicing Writers! Sandy Pesmen draws on her 20 + years of writing experience to explain how all the basic news vehicles work and how you can put them to work for you and your organization. News releases, feature stories, interviewing, and other informationgathering techniques--"Writing for the Media" explains them all. You'll learn how to: Target messages to specific audiences Use the 5Ws: Who, What, Where, When, and Why Develop key sources Conduct effective interviews Write a news release Organize ideas Write a personality profile Find the "lead" of the story Write other kinds of feature stories Here's What Writing Pros are Saying about "Writing for the Media." . . "If you are communicating in the business world you need this carefully organized and well written reference book. . . . No publicity department should be without it!" -- "Business Opportunities Digest" "A clean, simple, streamlined presentation, both verbally and visually. Excellent for public relations students, company spokespersons, and really any writing aficionado." -- "Writer's Update" ""Writing for the Media" is a useful reminder to the public relations professional of who's going to be reading--or tossing--that deathless prose." -- "Public Relations Journal" ""Writing for the Media" qualifies as a PR handbook on the level of Elements of Style. Lucid and concise, Ms. Pesmen's book is one you should have whether you're a student or professional communicator." -- "Chicago Ad Woman Newsletter" Sandra Pesmen, features editor of "Crain's Chicago Business" and author of a monthly magazine column for women executives, previously worked as a reporter and features writer for the "Chicago DailyNews." Having taught journalism at Northwestern University, Ms. Pesmen frequently lectures at Chicago area colleges and conducts seminars for academic and business groups.

Writing for the Mass Media

Author: James G. Stovall

Publisher: Pearson College Division


Category: Language Arts & Disciplines

Page: 368

View: 630

Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.