Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Author: Martin K. Hingley
Publisher: CRC Press
Category: Business & Economics
Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
Discover How Guest Experiences Drive Long Term Growth
Author: Michelle Pascoe
Publisher: Advantage Media Group
Category: Business & Economics
WOW Your VIP Guests And Boost Your Business Whether you run a casino, resort, club, hotel, restaurant or conference centre, it has never been harder to compete for your guests’ dollar. How can your business cater to all of its highest-paying guests if they are from different generations and cultures, each with their own languages and high expectations? The VIP Principle is your answer. Inside, you will learn the best strategies that business veterans Michelle Pascoe and David Staughton have collected over a combined 50 years to help you continuously improve your guest experience. Inside, you will discover easy-to-implement ways to: • Measure guest satisfaction to find your strengths and weaknesses • Gather competitor intelligence • Create a workplace of high-quality values and ethics • Develop team-oriented leaders that impress your guests • Satisfy current VIP guests and identify future ones • Prioritise improvements based on your guests’ needs • Use entertainment, dining and décor to fill your venue all year long The VIP Principle is a sure bet to keep your best guests coming back―and bringing their friends.
Vivien Chen's Lana Lee returns for Killer Kung Pao, another delectable cozy set in a Chinese restaurant in Cleveland, Ohio! Is life at the Ho-Lee Noodle House becoming too hot to handle? Lana Lee’s plate is already plenty full. Running her family’s Chinese restaurant in Cleveland’s Asia Village is challenging on the best of days. But just when Lana thinks she might be able to catch her breath before the weekend—which she’s eager to spend with her equally overworked boyfriend, Detective Adam Trudeau—Lana witnesses a car accident in the parking lot. And now she has no choice but to get involved. June Yi, of Yi’s Tea and Bakery, is a serious businesswoman well-known for her heartlessness. But June meets her match when she rear-ends the Cadillac belonging to Mah Jong lover Mildred “Millie” Mao. As each woman curses—and threatens—the other, it becomes clear to Lana that trouble lies ahead. Still, who could have imagined that Millie would end up dead at the beauty salon? The evidence suggests that she was electrocuted while having a foot bath, and all eyes are on June. Can Lana find a way to solve this case before another fatality occurs in Asia Village? “Thoroughly entertaining...fun and delicious.”?RT Book Reviews
In the fifth in Vivien Chien's Noodle Shop delectable mystery series, Egg Drop Dead, the Ho-Lee Noodle House takes its business to the next level—only to end up in hot water. It was supposed to be a fancy, intimate dinner party by the pool. Instead, Lana Lee’s first-ever catering event turns into full-course madness when a domestic worker is found dead. Is the party’s host Donna Feng, the sweet-and-sour owner of the Asia Village shopping plaza where Ho-Lee is situated, somehow to blame? That’s what Lana—whose plate is already plenty full with running the restaurant, pleasing her often-disapproving mother, and fretting over her occasionally-serious boyfriend Detective Adam Trudeau—must find out. Before the police arrived at the crime scene, Donna had entrusted an odd piece of evidence to Lana: a thumb drive shaped like a terra-cotta soldier. Now it’s up to Lana to lead her own investigation, digitally and in real life, into a world of secrets involving Donna’s earlier life in China, whether the victim had a dark agenda, and if the killer is still out there. . .and plans to strike again. “Endearing...will appeal to fans of Chris Cavender’s Pizza Lovers mysteries.”—Booklist
Welcome to the Ho-Lee Noodle House, where the Chinese food is to die for. . . The last place Lana Lee thought she would ever end up is back at her family’s restaurant. But after a brutal break-up and a dramatic workplace walk-out, she figures that helping wait tables is her best option for putting her life back together. Even if that means having to put up with her mother, who is dead-set on finding her a husband. Lana’s love life soon becomes yesterday’s news once the restaurant’s property manager, Mr. Feng, turns up dead—after a delivery of shrimp dumplings from Ho-Lee. But how could this have happened when everyone on staff knew about Mr. Feng’s severe, life-threatening shellfish allergy? Now, with the whole restaurant under suspicion for murder and the local media in a feeding frenzy—to say nothing of the gorgeous police detective who keeps turning up for take-out—it’s up to Lana to find out who is behind Feng’s killer order. . . before her own number is up. “Vivien Chien serves up a delicious mystery with a side order of soy sauce and sass. A tasty start to a new mystery series!” —Kylie Logan, bestselling author of Gone with the Twins "Deathby Dumpling is a fun and sassy debut with unique flavor, local flair, and heart.” —Amanda Flower, Agatha Award--winning author of Lethal Licorice
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
In the fourth in Vivien Chien's Noodle Shop delicious mystery series, Ho-Lee Noodle House is ready to take the Cleveland night market by storm—until a brand-new food venue literally explodes onto the scene. Lana Lee is all smiles when the first evening of Cleveland’s Asian Night Market kicks off the summer. The weekly festival is always good for business, packed with locals and tourists, and this year, some stiff new food-truck competition. Wonton on Wheels, run by old friends of Lana’s parents, promises to have customers lining up for their delicately wrapped delights—until the truck blows up at evening’s end. Lana’s boyfriend, Detective Adam Trudeau, had been planning a birthday getaway for the two of them but, lo and behold, Lana must assume the role of amateur sleuth yet again. With one proprietor of Wonton on Wheels dead, it’s beginning to look more like murder and less like an unfortunate accident. And as they begin to unwrap layers of disturbing secrets, Lana’s own family erupts into new drama. Will Lana be able to solve this crime—or has she jumped from the wok right into the fire? “Thoroughly entertaining...fun and delicious.”—RT Book Reviews
From Soups to Noodles, From Barbecues to Curries, Your Favorite Asian Recipes Made Easy
Author: Marnie Henricksson
Publisher: Harper Collins
Love Asian food but too intimidated to make it at home? Do you find yourself flipping through an Asian cookbook, and then going out for Thai noodles or Korean Barbecue, rather than going into your kitchen? When Marnie Henricksson gave up her noodle shop in Greenwich Village, and settled down to raise her kids in the 'burbs, she had difficulty finding her favorite Asian ingredients at the local supermarket. So, Marnie tweaked her recipes to work with readily available ingredients, allowing her and her family to enjoy Asian food everyday. In Everyday Asian, Marnie shares seventy-five of her favorite dishes with home cooks. As the recipes draw on the traditional cuisines of Japan, China, Korea, Vietnam, Malaysia, Singapore, and India, Marnie begins the book with a chapter detailing how to find, make, and store necessary ingredients, as well as giving advice on invaluable kitchen equipment for Asian cooking. Here's your opportunity to master classicdishes such as Pad Thai, Chinese Pork Roasts, Spring Rolls, and Vietnamese Pho, and expand your imagination with Marnie's innovative recipes for Asian Pesto (replace pine nuts with peanuts and Italian basil with Thai basil, cilantro, and mint) and Spicy Chicken Wings (an American classic with a good dose of Asian spices). It's clear from the abundance of Japanese, Korean, Indian, and Vietnamese restaurants that Americans are crazy about Asian food; however, cooking the real thing at home has always been a problem if you don't live near an Asian market. Now, with Marnie's easy-to-follow recipes, enjoying Asian food as often as you like is just a supermarket aisle away.
Welcome back to Ho-Lee Noodle House, where you can get fantastic take-out. . .unless you get taken out first. “Vivien Chien serves up a delicious mystery with a side order of soy sauce and sass. A tasty start to a new mystery series!” —Bestselling author Kylie Logan on Death by Dumpling Dim Sum of All Fears is the second book in a delicious new cozy series. Lana Lee is a dutiful daughter, waiting tables at her family’s Chinese restaurant even though she’d rather be doing just about anything else. Then, just when she has a chance for a “real” job, her parents take off to Taiwan, leaving Lana in charge. Surprising everyone—including herself—she turns out to be quite capable of running the place. Unfortunately, the newlyweds who just opened the souvenir store next door to Ho-Lee have turned up dead. . .and soon Lana finds herself in the midst of an Asia Village mystery. Between running the Ho-Lee and trying to figure out whether the rock-solid Detective Adam Trudeau is actually her boyfriend, Lana knows she shouldn’t pry into the case. But the more she learns about the dead husband, his ex-wives, and all the murky details of the couple’s past, the more Lana thinks that this so-called murder/suicide is a straight-up order of murder. . .
Meet the Swenson sisters, Asia and Lucy, as different as night and day yet as close as sisters can be...who are about to face the greatest challenge of their lives. Gifted and successful, Asia has always been the serious, got-it-all-under-control Swenson, who protected her clumsy sibling from the usual childhood scrapes. Lucy, six years younger, made up for her frequent mishaps with her infectious smile and sunny enthusiasm. Now, giddily in love and about to be married, Lucy has never been happier—until she learns that Asia’s illness has returned. Now Lucy must become the strong one, holding the family together while inside she’s in danger of falling apart. How can she get excited about planning her future when her sister’s future is so uncertain? Asia likes to imagine herself as a superhero conquering her disease—Asia Jane versus the Cancer of Doom—but she can’t take on this fight without Lucy, her staunchest ally. Only with Lucy’s help can Asia seize each day and wring every drop of life from it—losing herself in giggles and adventures, opening up to new relationships and deeper connections. And nothing, absolutely nothing will stop her from walking down the aisle as her sister’s maid of honor.
With more than 740,000 visitors a month, Chowhound.com has become a favorite source of information for those who want to take their dining experiences off the beaten path. So why should San Francisco eaters limit their choices to the same old locales found in most restaurant guides? As fun to read as it is comprehensive, The Chowhound’s Guide to the San Francisco Bay Area is all about finding the perfect bite for every occasion, focusing on the undiscovered gems that will generate tomorrow’s buzz. From the best Chinatown noodle shops and secret tamale ladies to sumptuous sushi meccas and sensational stock-up stops for a romantic Sonoma picnic, this is the richest treasure trove of San Francisco restaurants, cafes, take-out counters, delis, farmer’s markets, and food carts ever compiled. On the web: http://www.chowhound.com
Looking for a new cozy series? In the new edition of Cozy Case Files, Minotaur Books compiles the beginnings of seven charming cozy mysteries coming in Fall 2019 for free for easy sampling. Jump into the latest cozies by the following authors: Ellie Alexander (x2), Donna Andrews, Vivien Chien, Ellen Crosby, Diane Kelly, and Ashley Weaver. In Paw of the Jungle, police officer Megan Luz and her K-9 partner try to solve a case involving stolen exotic animals. In A Dangerous Engagement, get drawn into the glamourous, dangerous world of nightclubs and bootleggers in 1930’s New York. Or go home with Meg Langslow for the holidays in Owl Be Home for Christmas. For cozies that will ignite your taste buds, return to Ho-Lee Noodle House in Wonton Terror. For dessert, stop in to Oregon’s favorite bakeshop, Torte, in A Cup of Holiday Fear. Then pour yourself a pint for brewer Sloan Krause in Beyond a Reasonable Stout, or grab a glass of wine and dig into The Angels' Share for the latest corking mystery featuring vineyard owner Lucie Montgomery.