Author: Abhishek Das

Publisher: BPB Publications


Category: Computers

Page: 212

View: 811

The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II).

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global


Category: Business & Economics

Page: 1723

View: 205

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Study of the Effectiveness of Online Marketing on Integrated Marketing Communication

Author: Sunil Dharmappa

Publisher: GRIN Verlag


Category: Business & Economics

Page: 109

View: 643

Doctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.55, Atlantic International University (Atlantic international university), course: Doctorate in Marketing, language: English, abstract: This research work investigated the effectiveness of online marketing on integrated marketing communication strategy. Specifically, the work aimed at assessing the extent online platform improves the effectiveness of integrated marketing communication strategy. To achieve the objectives of the study, the researcher employed descriptive survey where the marketing/sales department officers of three organization were sampled to collect relevant information regarding the effectiveness of online marketing in actualizing the goal of integrated marketing communication. The organization sampled includes Coca-Cola Nigeria (multinational firm), Uber Nigeria (multinational Firm) and ABC paint (domestic firm) in carrying out the study. Information was obtained from the respondents using questionnaire instrument of data collection using 5 point Likert Scale. The data was analyzed using descriptive statistics (mean, standard deviation, Skewness etc) and frequencies (percentages, table and graph). From the research findings, it was revealed that online marketing is effective in integrated marketing communication strategy of the organisation by increasing the brand awareness, improves customer satisfaction, easy integration and management, and facilitates automation of marketing activities. It was equally revealed that integrated marketing online effectiveness can be measured using a number of metrics including consumer interaction on site, number of repeated visit, sales volume and profits among others. The researcher also discovered that the trending online marketing tools employed by most organisation includes, e-mail marketing, social media marketing, search engine marketing, artificial intelligence and chartbot among others. It is therefore recommended among others that organizations need to employ various artificial intelligence technology to gather as much information as they can about their customer needs, psychographic, geographic and demographic information to determine what marketing strategy and medium will appeal most to the targeted customers and channel more of the marketing effort towards such direction.

Facebook Application Development For Dummies

Author: Jesse Stay

Publisher: John Wiley & Sons


Category: Computers

Page: 408

View: 535

A fun and easy guide to creating the next great Facebookapp! Want to build the next runaway Facebook app like Farmville orMafia Wars? Interested in leveraging Facebook app development aspart of a marketing strategy? Whether you want to build your ownFacebook app from scratch, extend an existing Facebook app, orcreate a game, this book gets you up and running in no time. Masterthe Facebook toolkit, get acquainted with the Facebook Markup andQuery languages, navigate the Facebook API—even learn how tomake money with your new app! Shows you how to build the next great Facebook application withjust basic HTML and scripting skills Delves into what makes a good app and what makes a lucrativeapp Explores how to create Facebook apps for marketing and viralreach, creating apps that can make money, and Facebook gamedevelopment Reviews the Facebook toolkit and gets you started with the MyFirst Facebook application Covers Facebook Markup and Query languages, navigating theFacebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, funguide!

Security Strategies in Web Applications and Social Networking

Author: Mike Harwood

Publisher: Jones & Bartlett Publishers


Category: Computers

Page: 406

View: 952

Security Strategies in Web Applications and Social Networking provides a unique, in-depth look at how to secure mobile users as customer-facing information migrates from mainframe computers and application servers to Web-enabled applications. Written by an industry expert, this book provides a comprehensive explanation of the evolutionary changes that have occurred in computing, communications, and social networking and discusses how to secure systems against all the risks, threats, and vulnerabilities associated with Web-enabled applications accessible via the Internet. Using examples and exercises, this book incorporates hands-on activities to prepare readers to successfully secure Web-enabled applications. The Jones & Bartlett Learning: Information Systems Security & Assurance Series delivers fundamental IT security principles packed with real-world applications and examples for IT Security, Cybersecurity, Information Assurance, and Information Systems Security programs. Authored by Certified Information Systems Security Professionals (CISSPs), and reviewed by leading technical experts in the field, these books are current, forward-thinking resources that enable readers to solve the cybersecurity challenges of today and tomorrow.

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Technologies and Applications for Building Customer Relationships

Author: Ciaramitaro, Barbara

Publisher: IGI Global


Category: Business & Economics

Page: 399

View: 947

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

The Business of iPhone App Development

Making and Marketing Apps that Succeed

Author: Dave Wooldridge

Publisher: Apress


Category: Business & Economics

Page: 408

View: 793

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Recent Advances in Computer Science and Information Engineering

Author: Zhihong Qian

Publisher: Springer Science & Business Media


Category: Technology & Engineering

Page: 838

View: 203

CSIE 2011 is an international scientific Congress for distinguished scholars engaged in scientific, engineering and technological research, dedicated to build a platform for exploring and discussing the future of Computer Science and Information Engineering with existing and potential application scenarios. The congress has been held twice, in Los Angeles, USA for the first and in Changchun, China for the second time, each of which attracted a large number of researchers from all over the world. The congress turns out to develop a spirit of cooperation that leads to new friendship for addressing a wide variety of ongoing problems in this vibrant area of technology and fostering more collaboration over the world. The congress, CSIE 2011, received 2483 full paper and abstract submissions from 27 countries and regions over the world. Through a rigorous peer review process, all submissions were refereed based on their quality of content, level of innovation, significance, originality and legibility. 688 papers have been accepted for the international congress proceedings ultimately.

A study of Marketing and Online Marketing Tools which improve online success

Author: Max Adler

Publisher: GRIN Verlag


Category: Business & Economics

Page: 78

View: 722

Bachelor Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: Abstract Title: A study of Marketing and Online Marketing tools which improve online success. Purpose The objective of this study was to identify and analyse the opportunities of new technologies for companies and how they take benefit of it. The most important online marketing tools were presented in detail to underpin the theoretic concepts of marketing. Methodology A literature review about marketing and online marketing objectives were carried out. This was used on recent occurrences and developments in the online marketing sector. Findings Online marketing is not only important for companies to increase turnover, it is nowadays necessary to stay competitive to survive. Companies which do not implement online marketing in their classical marketing activities have a strong competitive disadvantage in today’s environment. Research limitations / implications More insight could be given on how important online marketing is for different industrial sectors. In some sectors a classical customer relationship could be still more important than others, so one has to be cautious with generalisations about how useful online marketing is for each company individually. Practical implications Small and middle-sized companies which still have no idea of how to implement an online marketing campaign or who still only use classical marketing methods should think about hiring online marketing specialists to stay competitive in this rapid changing environment. Originality / value The study shows how online marketing tools have to be used to be successful, but it also shows that exaggerated use of these tools could have the contrary effect. Every activity has to be well-planned and well-considered.

Guerrilla Social Media Marketing

100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Author: Jay Levinson

Publisher: Entrepreneur Press


Category: Business & Economics

Page: 250

View: 315

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!