The Ultimate Travel Guide to Partying Around the World
Author: Matador Network
Publisher: St. Martin's Griffin
What Are You Waiting For? Looking for a guidebook that isn't full of tired, lame, or even BS travel information? 101 Places to Get Fucked Up Before You Die brings together the most irreverent and legit accounts of drinking, nightlife and travel culture around the world. Part guide, part social commentary, part party invitation, 101 Places gives you all the info and inspiration you'll need to: * Blowout one (or several) of the year's biggest festivals * MacGyver your way into underground clubs and backcountry raves * Throw down with people from the Himalayas to the salt flats to Antarctica * Travel in every conceivable style—from baller to dirtbag—to some of the most epic spots on earth Do you really know where to go out in San Francisco or Tel Aviv? How about preparing for Burning Man or Oktoberfest? The award-winning journalists and photographers at Matador Network let you know what's up at each spot, whether it's drug policies, how to keep safe, special options for LGBT travelers, or simply where to find the kind of music you like to dance to. No matter if you want to rage at Ibiza or just chill on some dunes smoking shisha, 101 Places has something for you. So, hop a flight, raise a glass, and join us as we breach security, ride ill-recommended ferries, and hike miles into the wilderness all in search of the parties and places going off right now.
Your Go-To Guide to Creating Ridiculously Good Content
Author: Ann Handley
Publisher: John Wiley & Sons
Category: Business & Economics
Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive. Everybody Writes is a go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is, in fact, awriter. If you have a web site, you are a publisher. If you are onsocial media, you are in marketing. And that means that we are allrelying on our words to carry our marketing messages. We are allwriters. Yeah, but who cares about writing anymore? In a time-challengedworld dominated by short and snappy, by click-bait headlines andTwitter streams and Instagram feeds and gifs and video and Snapchatand YOLO and LOL and #tbt. . . does the idea of focusing on writingseem pedantic and ordinary? Actually, writing matters more now, not less. Our online wordsare our currency; they tell our customers who we are. Our writing can make us look smart or it can make us lookstupid. It can make us seem fun, or warm, or competent, ortrustworthy. But it can also make us seem humdrum ordiscombobulated or flat-out boring. That means you've got to choose words well, and write witheconomy and the style and honest empathy for your customers. And itmeans you put a new value on an often-overlooked skill in contentmarketing: How to write, and how to tell a true story really,really well. That's true whether you're writing a listicle or thewords on a Slideshare deck or the words you're reading right here,right now... And so being able to communicate well in writing isn't justnice; it's necessity. And it's also the oft-overlooked cornerstoneof nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handleygives expert guidance and insight into the process and strategy ofcontent creation, production and publishing, with actionable how-toadvice designed to get results. These lessons and rules apply across all of your online assets— like web pages, home page, landing pages, blogs, email,marketing offers, and on Facebook, Twitter, LinkedIn, and othersocial media. Ann deconstructs the strategy and delivers apractical approach to create ridiculously compelling and competentcontent. It's designed to be the go-to guide for anyone creating orpublishing any kind of online content — whether you're a bigbrand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How tohate writing less.) Easy grammar and usage rules tailored for business in a fun,memorable way. (Enough to keep you looking sharp, but not too muchto overwhelm you.) Giving your audience the gift of your true story, told well.Empathy and humanity and inspiration are key here, so the bookcovers that, too. Best practices for creating credible, trustworthy contentsteeped in some time-honored rules of solid journalism. Becausepublishing content and talking directly to your customers is, atits heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kindsof content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the jobdone. Traditional marketing techniques are no longer enough.Everybody Writes is a field guide for the smartestbusinesses who know that great content is the key to thriving inthis digital world.
A journalist who had unprecedented access to Guns n' Roses at their peak delivers a big, brash history of the band's charismatic, fantastically talented and idiosyncratic leader—W. Axl Rose Even in the world of rock and roll, a figure like Axl Rose doesn't come along very often. Mercurial and brilliant, deluded and imperious, Rose defies easy description or analysis. Few people have studied Rose as closely as Mick Wall has. Traveling with Guns n' Roses and writing about them in the late 1980s and early 1990s, Wall first earned Axl's trust and later his fury. W.A.R. goes back to the beginning, revealing Rose's childhood influences (and how he got his name), and tracking the birth of the band and their enormous success with albums like "Appetite for Destruction" and "Use Your Illusion." With fame and money came substance abuse and infighting, and a lead singer who morphed from eccentric to seemingly unhinged. Wall's book is richly detailed and offers surprising new views on some celebrated Guns 'n Roses and Axl Rose incidents, including: --the death of two fans at a concert in Donington Park in England, --Rose's fall-out and eventual split from every one of the other original Gn'R band members, --fights with perceived enemies like Kurt Cobain, Motley Crue's Vince Neil and fashion designer Tommy Hilfiger, --Rose's consistent refusal to show up at concerts throughout his career, --Axl becoming a virtual recluse at his Malibu mansion for most of the past 15 years. The book goes right up to the present, to explore why a new Guns n' Roses—with a reconfigured band—has toured but still hasn't released their long-awaited album "Chinese Democracy", now over a decade in the making at a cost of over $13 million. W.A.R. is about great music, bad relationships, and the public and private personas of one of the most controversial performers of our time.