This volume takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century.
Do you like antique Harley-Davidson motorcycles? Want to impress friends with your knowledge of those early H-D motorcycles? Curious what Harley-Davidson advertisements looked like in 1907 or 1916? Ever wonder what H-D motorcycle advertising was promoting in 1911? Well look no further, Harley-Davidson Motorcycle Advertising Volume 1: 1905-1917 is your year-by-year source providing a unique look at H-D motorcycle history through national advertising for these motorcycles made in America over 100 years ago.The collection of over 335 B&W historic company ads displays unique art work, the latest in engineering specifications and technological advancements, real period photographs, listings of racer names with results, and historical information. This volume of single and two-page ads is now being published in an effort to help preserve and keep American motorcycle history alive. These little known and seldom seen classic advertisements are found in the rare collections of digitalized issues of the very first motorcycle magazines published in the USA. These magazines include Bicycle World and Motor Cycle Review, Motorcycle Illustrated, Cycle and Automobile Trade Journal, and Motor.
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.