X

The Experience When Business Meets Design

Author: Brian Solis

Publisher: John Wiley & Sons

ISBN: 1118526805

Category: Business & Economics

Page: 256

View: 1316

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

X

The Experience When Business Meets Design

Author: Brian Solis

Publisher: John Wiley & Sons

ISBN: 1118526392

Category: Business & Economics

Page: 256

View: 2947

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

X

The Experience When Business Meets Design

Author: Brian Solis

Publisher: John Wiley & Sons

ISBN: 1118456548

Category: Business & Economics

Page: 256

View: 7649

Welcome to a new era of business in which your brand is defined by those who experience it. Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional customers before them. Expectations, the technology they use, how and where they make decisions and what it is they value is forcing strategists to rethink and redesign the customer journey for a multiscreen world. While rife with challenges, CX represents a life-saving opportunity for businesses to earn relevance among a new generation of connected customers. But…what is an experience? Believe it or not, it's more than creative marketing or exceptional customer support. An experience is a physical and emotional connection between brand and customer throughout the relationship lifecycle. An experience is the brand and it is aspirational. An experience is a great product, its packaging and its performance over time. An experience is delightful sales and service. An experience is everything and an experience is intentional by design The reality is that people are going to have an experience. The question is have we actually defined what it is and what it should look like, feel like, and how it enchants our senses and sensibilities? Or do you just leave it to chance? The problem is that experiences today are disjointed simply because everyone has a different answer to what an experience is or should be. And worse, people who lead customer engagement across different touchpoints don't collaborate or communicate today. Without design, experiences are indeed left to coincidence and there's no need, benefit or glory in happenstance. To compete for the future, to earn a competitive advantage and to build relevance into more meaningful and fruitful relationships, takes experience architecture. In his new book X, Brian Solis shares more than the importance of experience; he teaches readers how to design a desired, meaningful and uniform customer experience in every moment of truth. Solis introduces the rise of experience architecture and helps readers shift from a reactive to proactive approach to CX that borrows in a fun and informative way from the art and science of: User Experience (UX) Human-Centered Design Hollywood Storytelling Game Theory Transportation Engineering Storyboarding Apple's approach to experience architecture… In X, Solis introduces a framework that will help anyone answer the question "What is an experience?" Business, meet design.

Engage

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Author: Brian Solis

Publisher: John Wiley & Sons

ISBN: 0470619694

Category: Business & Economics

Page: 336

View: 5802

What's the Future of Business?

Changing the Way Businesses Create Experiences

Author: Brian Solis

Publisher: John Wiley & Sons

ISBN: 1118457196

Category: Business & Economics

Page: 224

View: 3909

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." —Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth

The End of Business As Usual

Rewire the Way You Work to Succeed in the Consumer Revolution

Author: Brian Solis

Publisher: John Wiley & Sons

ISBN: 1118077555

Category: Business & Economics

Page: 304

View: 4893

Analyzes the ways in which digital communication trends are revolutionizing all aspects of life from business and government to education and social networking, exploring the various layers of today's complicated and technologically driven global culture to consider how it affects everyday consumers.

Product Roadmaps Relaunched

How to Set Direction While Embracing Uncertainty

Author: C. Todd Lombardo,Bruce McCarthy,Evan Ryan,Michael Connors

Publisher: "O'Reilly Media, Inc."

ISBN: 149197169X

Category: BUSINESS & ECONOMICS

Page: 272

View: 2205

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over­-delivery from your team Get your sales team working with you instead of against you Bring a user­ and buyer-­centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without over­committing

Experience Design

A Framework for Integrating Brand, Experience, and Value

Author: Patrick Newbery,Kevin Farnham

Publisher: John Wiley & Sons

ISBN: 1118728394

Category: Business & Economics

Page: 240

View: 6127

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about "experience design," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.

Internet Marketing, Start-to-finish

Author: Catherine Juon,Dunrie Allison Greiling,Catherine Buerkle

Publisher: Que Publishing

ISBN: 0789747898

Category: Business & Economics

Page: 293

View: 6494

"Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover.

Sprint

How to Solve Big Problems and Test New Ideas in Just Five Days

Author: Jake Knapp,John Zeratsky,Braden Kowitz

Publisher: Simon and Schuster

ISBN: 150112174X

Category: Business & Economics

Page: 288

View: 4026

From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.

Events Design and Experience

Author: Graham Berridge

Publisher: Routledge

ISBN: 0750664533

Category: Business & Economics

Page: 296

View: 5127

It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation * What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate. * Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete. * Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers.-

Chief Marketing Officers at Work

Author: Josh Steimle

Publisher: Apress

ISBN: 1484219317

Category: Business & Economics

Page: 330

View: 523

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Outside in

The Power of Putting Customers at the Center of Your Business

Author: Harley Manning,Kerry Bodine,Josh Bernoff

Publisher: Houghton Mifflin Harcourt

ISBN: 0547913982

Category: Business & Economics

Page: 260

View: 1755

Two research analysts describe how companies can truly understand the real needs of their customers by seeing a business through their eyes and enforcing the concept of “customer service” through every facet of the company, from finance to legal to marketing.

Essentials of Consumer Behavior

Author: Debra L. Stephens

Publisher: Taylor & Francis

ISBN: 1317648854

Category: Business & Economics

Page: 220

View: 3346

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

The Corporatization of the Business School

Minerva Meets the Market

Author: Tony Huzzard,Mats Benner,Dan Kärreman

Publisher: Taylor & Francis

ISBN: 1317277481

Category: Business & Economics

Page: 256

View: 8807

With business schools becoming increasingly market-driven, questionable trends have emerged, such as the conflation of academic and corporate management, and the notion that academics and students are market players, who respond rationally to market signals. Using individual studies from leading scholars in a variety of disciplines and countries, this book identifies the global pressures behind these trends. It focuses on the debates surrounded the commercialization of business schools, and the rise of different methods of measuring their success. In their unique approach, the authors and editors discuss the impact of the confrontation between the timeless values embodied by Minerva, the Roman goddess of Wisdom, and the hard realities of competition and corporatization in modern society. This book will be compelling reading for students and academics in critical management studies, organizational studies, public management and higher education, as well as for stakeholders in academia and educational policy.

Meaningful

The Story of Ideas That Fly

Author: Bernadette Jiwa

Publisher: N.A

ISBN: 9780994432803

Category: Marketing

Page: 160

View: 1139

"The most important book for your boss to read this year." -SETH GODIN "Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world." -GUY KAWASAKI "A must read for any entrepreneur or marketer. It's full of lots of "aha" moments with a concrete tool that you can implement immediately. This book should be added to every marketer's toolkit!" -DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY "This book and the Story Strategy Blueprint inside are invaluable for anyone who wants to disrupt their industry and to know and genuinely matter to their customers. Bernadette's unique views and teachings will give you the most important, empathetic tools to know the consumer and be a successful storyteller." -ANTONIO ZEA, Global Director, Football Footwear, UNDER ARMOUR "As marketers our future value and success relies on using our customers as our compass. Through inspiring case studies, learn about the Innovation Trifecta and how affinity that is earned, rather than attention that is bought can power your business growth. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet." -LEE TONITTO, CEO, AUSTRALIAN MARKETING INSTITUTE One of Inc Magazine's Top Business Books of 2015. Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world-to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common? After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something-and can't. We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others-helping them to see what's possible for them. Our ideas fly when we show others their wings.

Startup Idea Action Plan

Author: Ryan Mulvihill

Publisher: Createspace Independent Publishing Platform

ISBN: 9781518850646

Category:

Page: 186

View: 6373

Thinking about starting a business? Learn how to get your first 10 customers - Without spending thousands of dollars or wasting months on a business idea that won't sell * Do you want to avoid debt from spending all your money on a startup doomed to fail? * Do you want to finally join the ranks successful entrepreneurs who live on their own terms?Start up Action Plan is the guidebook you have been waiting for. Getting these first potential customers is the hardest thing to do for business owners, and I'm going to teach you the easiest, fastest way to do it. Best of all you are going to find your customers BEFORE YOU EVEN HAVE A PRODUCT TO SELL * I will show you how to get 100's of prospects in your target market for less than $50 (Chapter 1) * Destroy your fears of speaking to your market and develop a value giving mindset (Chapter 2) * Learn how to pitch your potential customers properly on your business idea (Chapter 3) * Create a battle plan for calling potential customers and pre-selling them on your business idea (Chapter 4) * Learn the strategies to guarantee you will have a list of customers eager to buy your product when it's finished (Chapter 5) * Gain confidence in the quality of your business idea-Create a product customers are EAGER to buy (Chapter 6)If you want stay a comfortable wantrepreneur working the same boring job you have your entire life, DON'T READ THIS BOOK. However, if you that BURNING DESIRE to build a dream business that makes you money, this is book is for you.Are you ready to take action?

Hello World: Where Design Meets Life

Author: Alice Rawsthorn

Publisher: The Overlook Press

ISBN: 1468309307

Category: Design

Page: 288

View: 7675

It is often said that we are living in a new golden age of design. Our gadgets, appliances, and cars are sleeker and more elegant than they’ve ever been; in our free time, we trawl the internet for pictures of flawless minimalist interiors; and even the great industrialist of our time—Steve Jobs—is admired more for his visual savvy than his technological inventiveness. And yet with Instagram and Pinterest at our fingers and great design more available—and more affordable—than ever, we’ve had no guidebook to this ever-fascinating field. Though it’s an inescapable part of our lives, there has been no single book that could, in one fell swoop, tell us everything we need to know about design. Enter Hello World. The design critic for the International Heard Tribune, Alice Rawsthorn has spent many years reckoning with the history of design and with its place in contemporary life, and Hello World is the extraordinary summation of her research and reporting. Rawsthorn takes us on a trip through design that ranges across continents and centuries, and wherever she goes, she discovers inspiring, thrilling examples of resourcefulness, inventiveness, and sheer vision. From the macabre symbol with which eighteenth-century pirates terrorized their victims into surrender, to one woman’s quest for the best prosthetic legs, to the evolution of the World Cup soccer ball, Hello World describes how warlords, scientists, farmers, hackers, activists, and professional designers have used the complex, often elusive process of design to different ends throughout history. Hailed as a “rapid-fire and illuminating ode to contemporary design” (Telegraph) and “an extremely readable tour of the subject” (Financial Times), Hello World is a major work that radically broadens our understanding of what design can mean, and explains how we can use it to make sense of our ever-changing universe.

Design Thinking

Integrating Innovation, Customer Experience, and Brand Value

Author: Thomas Lockwood

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581157347

Category: Business & Economics

Page: 304

View: 2095

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Trend-Driven Innovation

Beat Accelerating Customer Expectations

Author: Henry Mason,David Mattin,Maxwell Luthy,Delia Dumitrescu

Publisher: John Wiley & Sons

ISBN: 1119076315

Category: Business & Economics

Page: 368

View: 6475

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.