Run-DMC, Aerosmith, and the Song that Changed American Music Forever
Author: Geoff Edgers
Washington Post national arts reporter Geoff Edgers takes a deep dive into the story behind “Walk This Way,” Aerosmith and Run-DMC's legendary, groundbreaking mashup that forever changed music. The early 1980s were an exciting time for music. Hair metal bands were selling out stadiums, while clubs and house parties in New York City had spawned a new genre of music. At the time, though, hip hop's reach was limited, an art form largely ignored by mainstream radio deejays and the rock-obsessed MTV network. But in 1986, the music world was irrevocably changed when Run-DMC covered Aerosmith's hit “Walk This Way” in the first rock-hip hop collaboration. Others had tried melding styles. This was different, as a pair of iconic arena rockers and the young kings of hip hop shared a studio and started a revolution. The result: Something totally new and instantly popular. Most importantly, "Walk This Way" would be the first rap song to be played on mainstream rock radio. In Walk This Way, Geoff Edgers sets the scene for this unlikely union of rockers and MCs, a mashup that both revived Aerosmith and catapulted hip hop into the mainstream. He tracks the paths of the main artists—Steven Tyler, Joe Perry, Joseph “Run” Simmons, and Darryl “DMC” McDaniels—along with other major players on the scene across their lives and careers, illustrating the long road to the revolutionary marriage of rock and hip hop. Deeply researched and written in cinematic style, this music history is a must-read for fans of hip hop, rock, and everything in between.
Lessons from Rock 'n' Roll to Make Your Business Rich and Famous
Author: Steve Jones
Publisher: Greenleaf Book Group
Category: Business & Economics
Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
This Rock 'n' Roll survey covers 38 of your own "top 40" hits, focusing on every single that broke new ground or topped the charts. It bounces with the excitement of rock music and the vibrant personalities who create it.
Powell (Trinity Lutheran Seminary) presents some 1,900 entries listing and discussing Christian music artists and groups. Christian music is defined broadly, including many artists who are not thought of in specifically Christian terms, with techno artist Moby being a prime example. Entries contain
1995 Gold Medallion Award winner! Teens today face tough issues and tough choices. Parents and youth leaders can make a difference by really understanding the culture in which teens live. Without such understanding, attempts to provide direction may not be heard and may even be misguided. Understanding Today's Youth Culture is a complete guide for parents, teachers, and youth leaders on music and the media, sex, peer pressure, substance abuse, cyberspace and the Internet, teen depression, and suicide.
The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport
Author: Barbara Smit
Category: Business & Economics
The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.