UX for Lean Startups

Faster, Smarter User Experience Research and Design

Author: Laura Klein

Publisher: "O'Reilly Media, Inc."

ISBN: 1449335047

Category: Business & Economics

Page: 240

View: 4962

Offers a series of standalone chapters that let you concentrate on those areas most important to your startup. The advice Laura Klein provides in this book comes from more than 15 years of working with startups and building great user experiences.

UX for Lean Startups

Faster, Smarter User Experience Research and Design

Author: Laura Klein

Publisher: "O'Reilly Media, Inc."

ISBN: 1449335039

Category: Business & Economics

Page: 240

View: 840

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality

Lean UX

Applying Lean Principles to Improve User Experience

Author: Jeff Gothelf,Josh Seiden

Publisher: "O'Reilly Media, Inc."

ISBN: 1449311652

Category: Business & Economics

Page: 130

View: 3455

User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX

Build Better Products

A Modern Approach to Building Successful User-Centered Products

Author: Laura Klein

Publisher: Rosenfeld Media

ISBN: 1933820454

Category: Business & Economics

Page: 368

View: 3704

It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

Lean Analytics

Use Data to Build a Better Startup Faster

Author: Alistair Croll,Benjamin Yoskovitz

Publisher: "O'Reilly Media, Inc."

ISBN: 1449335675

Category: Business & Economics

Page: 409

View: 5975

Offers six sample business models and thirty case studies to help build and monetize a business.

Agile Experience Design

A Digital Designer's Guide to Agile, Lean, and Continuous

Author: Lindsay Ratcliffe,Marc McNeill

Publisher: New Riders

ISBN: 013286925X

Category: Computers

Page: 320

View: 3425

Agile development methodologies may have started life in IT, but their widespread and continuing adoption means there are many practitioners outside of IT--including designers--who need to change their thinking and adapt their practices. This is the missing book about agile that shows how designers, product managers, and development teams can integrate experience design into lean and agile product development. It equips you with tools, techniques and a framework for designing great experiences using agile methods so you can deliver timely products that are technically feasible, profitable for the business, and desirable from an end-customer perspective. This book will help you successfully integrate your design process on an agile project and feel like part of the agile team. do good design faster by doing just enough, just in time. use design methods from disciplines such as design thinking, customer-centered design, product design, and service design. create successful digital products by considering the needs of the end-customer, the business, and technology. understand the next wave of thinking about continuous design and continuous delivery.

Validating Product Ideas

Through Lean User Research

Author: Tomer Sharon

Publisher: Rosenfeld Media

ISBN: 1933820926

Category: Business & Economics

Page: 344

View: 6761

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Lean Customer Development

Building Products Your Customers Will Buy

Author: Cindy Alvarez

Publisher: "O'Reilly Media, Inc."

ISBN: 1492023752

Category: Business & Economics

Page: 240

View: 2228

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer’s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products

Lean UX

Designing Great Products with Agile Teams

Author: Jeff Gothelf,Josh Seiden

Publisher: "O'Reilly Media, Inc."

ISBN: 1491953578

Category: Business & Economics

Page: 208

View: 1340

UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy. Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed. So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design Find new material on business modeling and outcomes to help teams work more strategically Delve into the new chapter on experiment design Take advantage of updated examples and case studies

Agile Excellence for Product Managers

A Guide to Creating Winning Products with Agile Development Teams

Author: Greg Cohen

Publisher: Happy About

ISBN: 160773074X

Category: Business & Economics

Page: 152

View: 7612

"Agile Excellence for Product Managers" is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, and more.

Lean Branding

Author: Laura Busche

Publisher: "O'Reilly Media, Inc."

ISBN: 1449373526

Category: Business & Economics

Page: 304

View: 6331

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Agile Processes in Software Engineering and Extreme Programming

16th International Conference, XP 2015, Helsinki, Finland, May 25-29, 2015, Proceedings

Author: Casper Lassenius,Torgeir Dingsøyr,Maria Paasivaara

Publisher: Springer

ISBN: 3319186124

Category: Computers

Page: 376

View: 3543

This book contains the refereed proceedings of the 16th International Conference on Agile Software Development, XP 2015, held in Helsinki, Finland, in May 2015. While agile development has already become mainstream in industry, this field is still constantly evolving and continues to spur an enormous interest both in industry and academia. The XP conference series has always played, and continues to play, an important role in connecting the academic and practitioner communities, providing a forum for both formal and informal sharing and development of ideas, experiences, and opinions. The theme of XP 2015 "Delivering Value: Moving from Cyclic to Continuous Value Delivery" reflects the modern trend towards organizations that are simultaneously very efficient and flexible in software development and delivery. The 15 full and 7 short papers accepted for XP 2015 were selected from 44 submissions. All of the submitted papers went through a rigorous peer-review process. Additionally, 11 experience reports were selected from 45 proposals, and in each case the authors were shepherded by an experienced researcher.

Smashing UX Design

Foundations for Designing Online User Experiences

Author: Jesmond Allen,James Chudley

Publisher: John Wiley & Sons

ISBN: 0470970626

Category: Computers

Page: 288

View: 576

It's Our Research

Getting Stakeholder Buy-in for User Experience Research Projects

Author: Tomer Sharon

Publisher: Elsevier

ISBN: 0123851319

Category: Computers

Page: 288

View: 389

It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. Named a 2012 Notable Computer Book for Information Systems by Computing Reviews Features a series of video interviews with UX practitioners and researchers Provides dozens of case studies and visuals from international research practitioners Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

Product Design and Development

Author: Karl T. Ulrich,Steven D. Eppinger

Publisher: McGraw-Hill Europe

ISBN: 9780071086950

Category: Art

Page: 415

View: 5527

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

Running Lean

Iterate from Plan A to a Plan That Works

Author: Ash Maurya

Publisher: "O'Reilly Media, Inc."

ISBN: 1449305172

Category: Business & Economics

Page: 207

View: 2255

Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.

Designing for Happiness

The User and Business Benefits of Positive Design

Author: Pamela Pavliscak

Publisher: O'Reilly Media

ISBN: 9781491953143

Category: Computers

Page: 265

View: 9706

Technology is developing more IQ, but it lacks EQ. Our smartphones don't know if we are having a good day or a bad day. Our cars could care less about compassion. Our home assistants are barely aware if we are shouting in frustration or just joking around. As technology becomes deeply integrated into every aspect of our daily lives, people expect more emotionally intelligent interactions. A future with feelings is as vital to our well-being as it is to business success. Emotionally Intelligent Design is the next wave in creating experiences with empathy. Affective computing is pushing ahead with technology to automatically detect emotion. Design can be better attuned to emotion, too. Building on over a decade of work in emotional design, this book remixes the latest research in affective forecasting, emotional intelligence, positive psychology and emotion-sensing technology to support design with greater humanity. You'll learn: How new theories about emotion will impact the future of technology Techniques to understand emotion in greater depth Ways to use artificial intelligence to detect, understand, and adapt to emotion Patterns that create an emotionally sustainable relationship How to create bot personalities that are emotionally intelligent (and when not to)

UX For Dummies

Author: Kevin P. Nichols,Donald Chesnut

Publisher: John Wiley & Sons

ISBN: 1118852796

Category: Computers

Page: 384

View: 9537

Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design. Whether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. UX For Dummies provides comprehensive guidance to professionals looking to understand and apply effective UX strategies. Defines UX and offers assistance with determining users and modelling the user experience Provides details on creating a content strategy and building information architectures Explores visual design and designing for specific channels Delves into UX testing and methods for keeping your site relevant The UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. UX For Dummies provides the information and expert advice you need to get up to speed quickly.

The Joy of UX

User Experience and Interactive Design for Developers

Author: David Platt

Publisher: Addison-Wesley Professional

ISBN: 0134277805

Category: Computers

Page: 240

View: 7043

“For years now, I’ve been running around preaching to anyone who’ll listen that UX is something that everybody (not just UX people) needs to be doing. Dave has done an excellent job of explaining what developers need to know about UX, in a complete but compact, easy-to-absorb, and implementable form. Developers, come and get it!” —Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Master User Experience and Interaction Design from the Developer’s Perspective For modern developers, UX expertise is indispensable: Without outstanding user experience, your software will fail. Now, David Platt has written the first and only comprehensive developer’s guide to achieving a world-class user experience. Quality user experience isn’t hard, but it does require developers to think in new ways. The Joy of UX shows you how, with plenty of concrete examples. Firmly grounded in reality, this guide will help you optimize usability and engagement while also coping with difficult technical, schedule, and budget constraints. Platt’s technology-agnostic approach illuminates all the principles, techniques, and best practices you need to build great user experiences for the web, mobile devices, and desktop environments. He covers the entire process, from user personas and stories through wireframes, layouts, and execution. He also addresses key issues—such as telemetry and security—that many other UX guides ignore. You’ll find all the resources and artifacts you need: complete case studies, sample design documents, testing plans, and more. This guide shows you how to Recognize and avoid pitfalls that lead to poor user experiences Learn the crucial difference between design and mere decoration Put yourself in your users’ shoes—understand what they want (and where, when, and why) Quickly sketch and prototype user interfaces for easy refinement Test your sketches on real users or appropriate surrogates Integrate telemetry to capture the best possible usage information Use analytics to accurately interpret the data you’ve captured Solve unique experience problems presented by mobile environments Secure your app without compromising usability any more than necessary “Polish” your UX to eliminate user effort everywhere you can Register your product at informit.com/register for convenient access to downloads, updates, and corrections as they become available.