Users Not Customers

Who Really Determines the Success of Your Business

Author: Aaron Shapiro

Publisher: Penguin UK

ISBN:

Category: Business & Economics

Page: 256

View: 478

Boardroom conversations are adapting to a new and brutal reality; there is no such thing as an offline business. And if you don't embrace digital, you'll be out of business altogether. Blockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn't see the new economic order coming. Google, Facebook, Groupon, and Twitter barely existed at the turn of the millennium, but are now rocketing ahead. Aaron Shapiro is CEO of HUGE, the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients. That's the GDP of a small country. He thinks constantly about the most pressing issue in business today: how can businesses can use digital to thrive? Shapiro has studied what the businesses succeeding today have in common, and in Users First, Customers Second, he teaches us to recognise that it's not just customers who interact with the digital version of our organisations. The businesses who are now roaring ahead put the interests and the digital experience of all of their users - employees, business partners, media and anyone else who interacts with you through digital channels - ahead of everything else, including their paying customers. In a world were we are all users you have a choice: you can be sure that people are using your digital ecosystem, or you can be irrelevant.

Nimble, Focused, Feisty

Organizational Cultures That Win in the New Era and How to Create Them

Author: Sara Roberts

Publisher: BenBella Books

ISBN:

Category: Business & Economics

Page: 336

View: 415

Leaders have talked about the importance of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google shows how culture is a strategic lever that can be utilized for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st century marketplace is more volatile and uncertain than ever. To thrive, businesses need a new kind of emphasis around culture. Sara Roberts, former CEO and founder of Roberts Golden and a seasoned executive consultant to dozens of Fortune 500 companies and CEOs, sees how flourishing companies—from established market leaders to the surprising upstarts—share three distinct attributes: Nimble: They are much faster and more agile than ordinary organizations Focused: They use their sense of purpose as a lens to understand and meet the needs of customers and markets Feisty: They play big and act bold to capitalize on advantages and out-muscle the competition For successful companies in this new era, culture is not about playing defense but about going on offense. It’s purposely designed, leveraged, and honed to deliver value and drive growth. In Nimble, Focused, Feisty, Roberts provides not only a look into what these organizations are doing differently but also a blueprint and framework so your company can create a cultural strategy to thrive in the new era.

Business Trends in the Digital Era

Evolution of Theories and Applications

Author: Xiaoming Zhu

Publisher: Springer

ISBN:

Category: Business & Economics

Page: 230

View: 851

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

Why Startups Fail

And How Yours Can Succeed

Author: David Feinleib

Publisher: Apress

ISBN:

Category: Business & Economics

Page: 196

View: 497

For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make—and how to avoid them. Nearly everyone has an idea for a product they could build or a company they could start. But eight out of 10 new businesses fail within the first three years. Even only one in ten venture-backed startups succeeds, and venture capitalists turn down some 99% of the business plans they see. The odds appear to be stacked against you! But entrepreneurs often make the same avoidable mistakes over and over. Why Startups Fail can help you beat the odds and avoid the pitfalls and traps that lead to early startup death. It’s easy to point to successes like Apple, Google, and Facebook. But the biggest lessons can come from failure. What decisions were made, and why? What would the founders have done differently? How did one company become a billion-dollar success while another—with a better product and in the same market—fail? Drawing on personal experience as well as the wisdom of the Silicon Valley startup community, serial entrepreneur, venture capitalist, and blogger Dave Feinleib analyzes companies that have come and gone. In short, powerful chapters, he reveals the keys to successful entrepreneurship: Excellent product/market fit, passion, superb execution, the ability to pivot, stellar team, good funding, and wise spending. In Why Startups Fail, you’ll learn from the mistakes Feinleib has seen made over and over and find out how to position your startup for success. Why Startups Fail: Shows venture-backed startups and boot-strappers alike how to succeed where others fail. Is equally valuable for companies still on the drawing board as well as young firms taking their first steps. Takes you through the key decisions and pitfalls that caused startups to fail and what you can learn from their failures. Covers the critical elements of entrepreneurial success.

The Business of iPhone App Development

Making and Marketing Apps that Succeed

Author: Dave Wooldridge

Publisher: Apress

ISBN:

Category: Business & Economics

Page: 408

View: 665

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

The Business Knowledge Repository

Consolidating and Accessing Your Ways of Working

Author: Jud Breslin

Publisher: Greenwood Publishing Group

ISBN:

Category: Business & Economics

Page: 190

View: 115

A graphical, on-line means to help management gather, into one place, all of the information and knowledge about their business and to make it possible for others within their companies to access it quickly and efficiently.

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

Author: Roman Hiebing

Publisher: McGraw Hill Professional

ISBN:

Category: Business & Economics

Page: 704

View: 919

The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line. Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to: Find the data you need to develop your plan Identify growth target markets Set realistic sales objectives Position your products through a strong branding program Condense your plan into a workable calendar of activities Arrive at a realistic budget and payback schedule Evaluate and test the plan’s effectiveness The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives. Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.

101 Careers in Mathematics

Author: Andrew Sterrett

Publisher: MAA

ISBN:

Category: Mathematics

Page: 340

View: 105

The authors of the essays in the this volume describe a wide variety of careers for which a background in the mathematical sciences is useful. Each of the jobs presented show real people in real jobs. Their individual histories, demonstrate how the study of mathematics helped them land good paying jobs in predictable places like IBM, AT&T, and American Airlines, and in surprising places like FedEx Corporation, L.L. Bean, and Perdue Farms, Inc. You will also learn about job opportunities in the Federal Government, as well as exciting careers in the arts, sculpture, music and television. There are really no limits to what you can do if you are well prepared in mathematics.The degrees earned by the authors profiled here, range from bachelors to masters to Ph.D. in approximately equal numbers. Most of the writers use the mathematical sciences on a daily basis in their work; others rely on the general problem-solving skills acquired in mathematics as they deal with complex issues.Students should not overlook the articles in the Appendix that are reprinted from the MAA's student magazine, "Math Horizons" These articles provide valuable advice on looking for a job and on the expectations of industry.

The New PR Toolkit

Strategies for Successful Media Relations

Author: Deirdre Breakenridge

Publisher: FT Press

ISBN:

Category: Business & Economics

Page: 240

View: 814

Drawing on contemporary PR work, the book offers a preview of the future of public relations - and a practical roadmap for becoming a strategic communicator, no matter who you're working with, or what challenges you're up against.

Business Intelligence Guidebook

From Data Integration to Analytics

Author: Rick Sherman

Publisher: Newnes

ISBN:

Category: Computers

Page: 550

View: 267

Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood layer of architecture, design and process. Without this knowledge, Big Data is belittled – projects flounder, are late and go over budget. Business Intelligence Guidebook: From Data Integration to Analytics shines a bright light on an often neglected topic, arming you with the knowledge you need to design rock-solid business intelligence and data integration processes. Practicing consultant and adjunct BI professor Rick Sherman takes the guesswork out of creating systems that are cost-effective, reusable and essential for transforming raw data into valuable information for business decision-makers. After reading this book, you will be able to design the overall architecture for functioning business intelligence systems with the supporting data warehousing and data-integration applications. You will have the information you need to get a project launched, developed, managed and delivered on time and on budget – turning the deluge of data into actionable information that fuels business knowledge. Finally, you’ll give your career a boost by demonstrating an essential knowledge that puts corporate BI projects on a fast-track to success. Provides practical guidelines for building successful BI, DW and data integration solutions. Explains underlying BI, DW and data integration design, architecture and processes in clear, accessible language. Includes the complete project development lifecycle that can be applied at large enterprises as well as at small to medium-sized businesses Describes best practices and pragmatic approaches so readers can put them into action. Companion website includes templates and examples, further discussion of key topics, instructor materials, and references to trusted industry sources.