`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
The importance of media economics became apparent in the massive business reorganizations of the 1980s and the 1990s. Due to regulatory, technological, and financial changes, media became the target of takeovers, breakups, mergers, and acquisitions. Media economics became much more than understanding cash flow within a single business organization. This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.
Connections for Communication, Society, and Culture
Author: Everette E. Dennis,Melvin L. DeFleur
Publisher: Pearson College Division
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Americans are debating the proper role of the government in company bailouts, the effectiveness of tax cuts versus increased government spending to stimulate the economy, and potential effects of deflation. Economists have dealt with such questions for generations, but they have taken on new meaning and significance. Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is intended to meet the needs of several types of readers. Undergraduate students preparing for exams will find summaries of theory and models in key areas of micro and macroeconomics. Readers interested in learning about economic analysis of an issue as well students embarking on research projects will find introductions to relevant theory and empirical evidence. And economists seeking to learn about extensions of analysis into new areas or about new approaches will benefit from chapters that introduce cutting-edge topics. To make the book accessible to undergraduate students, models have been presented only in graphical format (minimal calculus) and empirical evidence has been summarized in ways that do not require much background in statistics or econometrics. It is thereby hoped that chapters will provide both crucial information and inspiration in a non-threatening, highly readable format.
Author: Dwayne Winseck,Dwayne Roy Winseck,Dal Yong Jin
Publisher: FT Press
Category: Business & Economics
The contributors show that digital media are disrupting entire media industries, but without erasing the past and insist that one media sector is not the same as the next. As the title signals even in the age of convergence and remix culture, different media continue to display their own distinctive political economies.
Articles offer a historical and socio-political analysis of major media and cultural policies in the European Union: 'The Place of Media and Cultural Policy in the EU', K. Sarikakis'; 'Can State Aid in the Film Sector Stand The Proof of EU and WTO Liberalisation Efforts?', C. Pauwels, S. De Vinck, B. Van Rompuy; 'Cultural Diversity and Subsidiarity: The Case of Cultural Tourism In the European Union', E. Dumont, J. Teller; 'Mediating Social Cohesion: Media and Cultural Policy in the European Union and Canada', K. Sarikakis; 'The EU, Communications Liberalisation and the Future of Public Service Broadcasting', P. Humphreys; 'More Europe: More Unity, More Diversity? The Enlargement of the European Audiovisual Space', H. de Smaele; 'Undermining Media Diversity: Inaction on Media Concentrations and Pluralism in the EU', G. Doyle; 'The Construction of European Identity and Citizenship Through Cultural Policy', L. Tsaliki; 'The EU and the Press: Policy or Non-policy?', D. Hutchison; 'Diverse Journalists in a Diverse Europe? Impulses for a Discussion on Media and Integration', S. Kretzschmar; ' Whither Cultural Diversity: The European Union's Market Vision For the Review of Television Without Frontiers Directive', M. Wheeler.
Publisher: Macmillan International Higher Education
Category: Social Science
Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.
There is a great deal at stake for everyone in the future of Arab television. Political and social upheavals in this central but unsettled region are increasingly played out on television screens and in the tussles over programming that take place behind them. Al-Jazeera is of course only one player among a still-growing throng of satellite channels, which now include private terrestrial stations in some Arab states. It is an industry urgently needing to be made sense of; this book does exactly this in a very readable and authoritative way, through exploring and explaining the evolving structures and content choices in both entertainment and news of contemporary Arab television. It shows how owners, investors, journalists, presenters, production companies, advertisers, regulators and media freedom advocates influence each other in a geolinguistic marketplace that encompasses the Arab region itself and communities abroad. Probing internal and external interventions in the Arab television landscape, the book offers a timely and compelling sequel to Naomi Sakr's 'Satellite Realms: Transnational Television, Globalization and the Middle East', which won the Middle Eastern Studies Book Prize in 2003.
Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
In "Time for Change" entfaltet Yanis Varoufakis die Grundlagen seines Denkens – indem er seiner Tochter in allgemeinverständlicher Sprache die Welt der Wirtschaft erklärt. Behutsam, Schritt für Schritt und doch voller Leidenschaft bringt er ihr und uns seine kritische Perspektive auf die europäische Finanzpolitik nahe.
Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspects accessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
Author: Simon P. Anderson,Joel Waldfogel,David Stromberg
Category: Business & Economics
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.