Ultimate Guide to Optimizing Your Website

Author: Jon Rognerud

Publisher: Entrepreneur Press

ISBN: 1613082576

Category: Business & Economics

Page: 320

View: 7795

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

Ultimate Guide to Search Engine Optimization

Drive Traffic, Boost Conversion Rates, and Make Lots of Money

Author: Jon Rognerud

Publisher: Entrepreneur Press

ISBN: 1613080204

Category: Business & Economics

Page: 240

View: 9154

Written for beginners, Rognerud offers every tip, trick and secret from keyword research, competitive analysis, marketing and messaging, content development, link building, conversions and tracking of search engine positions. Local search, social media and blogging are new to this edition, and show examples and steps on how to optimize these important, new development areas. • Members only website offers free videos, step-by-step examples and updates and tools to help track your competition. • Social media search content is updated to reflect strategies and market information • Blog optimization steps are included with best SEO tactics for creating search engine friendly sites • Includes top 10 hottest WordPress plugins you must use for top traffic boost • Local SEO section shows you how to avoid the most common mistakes on optimizing for local search. local search. • The updated section on Google analytics shows how to track top keywords and pages. Find out where visitors are leaving your site and if they are coming back and give readers the tools to fix an existing site that may have traffic but doesn’t convert it into sales. • Offers an updated link building section with new white hat SEO link building tactics to provide better long term rankings and traffic building.

Ultimate Guide to YouTube for Business

Author: The Staff of Entrepreneur Media, Inc.,Jason R. Rich

Publisher: Entrepreneur Press

ISBN: 1613083793

Category: Business & Economics

Page: N.A

View: 8930

Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Ultimate Guide to Link Building

How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking

Author: Eric Ward,Garrett French

Publisher: Entrepreneur Press

ISBN: 1599184427

Category: Business & Economics

Page: 300

View: 3002

Hundreds of online marketing books have been written about search engine optimization (SEO), search engine marketing (SEM) and pay-per-click advertising (PPC), this is the first to elaborate on the most fundamental marketing tactic of all: links and link building. The world's most recognized authority on link building, Eric Ward, clearsThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Ultimate Guide to Facebook Advertising

How to Access 1 Billion Potential Customers in 10 Minutes

Author: Perry Marshall,Keith Krance,Thomas Meloche

Publisher: Entrepreneur Press

ISBN: 1599185466

Category: Business & Economics

Page: 268

View: 6879

"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--

Ultimate Guide to Twitter for Business

Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, Discover 10 Twitter Tools that Can be Applied Now

Author: Ted Prodromou

Publisher: Entrepreneur Press

ISBN: 1613081820

Category: Business & Economics

Page: 304

View: 1109

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

Werde ein geschmeidiger Leopard – aktualisierte und erweiterte Ausgabe

Die sportliche Leistung verbessern, Verletzungen vermeiden und Schmerzen lindern

Author: Kelly Starrett,Glen Cordoza

Publisher: Riva Verlag

ISBN: 3959710240

Category: Health & Fitness

Page: 480

View: 5917

Menschen wollen Leistung erbringen, aber fehlerhafte Bewegungsmuster können den Körper blockieren. Oft bleiben diese leistungslimitierenden Faktoren sogar erfahrenen Trainern verborgen. Werde ein geschmeidiger Leopard macht das Unsichtbare sichtbar. Kelly Starrett zeigt in diesem Buch seine revolutionäre Herangehensweise an Beweglichkeit und Erhalt der Leistungsfähigkeit und liefert den Masterplan für effektive und sichere Bewegungsabläufe in Sport und Alltag. Hunderte Schritt-für-Schritt-Fotos veranschaulichen nicht nur, wie Trainingsübungen wie Kniebeuge, Kreuzheben, Liegestütz, Kettlebell Swing oder Snatch, Clean und Jerk richtig ausgeführt werden, sondern auch wie die häufigsten Fehler vermieden oder korrigiert werden können. Kelly Starrett gliedert den menschlichen Körper in 14 Zonen und zeigt Mobilisationstechniken, mit denen man seine Beweglichkeit zurückgewinnen kann. Die überarbeitete und um 80 Seiten erweiterte Ausgabe des Bestsellers bietet Dutzende Strategien, mit denen gezielt auf einzelne Einschränkungen, eine Verletzung oder einen hartnäckigen Bewegungsfehler eingegangen werden kann. Mit einem 14-Tage-Programm lässt sich der ganze Körper in nur zwei Wochen neu mobilisieren.

Ultimate Affiliate Marketing with Blogging Quick Start Guide

The How to Program for Beginners and Dummies on the Web

Author: Kip Piper

Publisher: N.A

ISBN: 9781886522107

Category: Internet marketing

Page: 62

View: 9491

*** Bestseller in Web Marketing ***Are you tired of struggling with making money online? Don't know where to turn? You know the secret is out there somewhere, but you can't figure it out?Your search is over The Ultimate Affiliate Marketing with Blogging Quick Start Guide: The How to Program for Beginners and Dummies on the Web, by Internet expert and entrepreneur Kip Piper, gives you the easy and proven step-by-step system to create a money-making affiliate marketing website that will bring you a steady stream of income. Once you learn this easy system, you can repeat it over and over to create multiple streams of Internet marketing income - the only true way to be financially successful on the Internet.NO previous experience is required Kip's affiliate marketing program system is clear and easy for Internet beginners and dummies.A must for every beginnner affiliate marketer, the Ultimate Affiliate Marketing with Blogging Quick Start Guide is the perfect launch point for your new Internet business and excellent to take your business to the next level on the web.Topics Covered3 Top Reasons for Not BloggingWho is Kip Piper?How I Started Blogging Built My First Blog Affiliate Marketing Website Does Blog Affiliate Marketing Work?What We Will CoverResearch & Choose Your NicheFind Sources of IncomeBuild Your Blog WebsiteYour Domain - Your Company NameDevelop ContentIncorporating Income LinksWash, Rinse, RepeatAbout The AuthorI come with over 20 years of experience building businesses on the Internet. That's right I've been on the Internet since 1993.I have worked with several hundred businesses, from entrepreneurs and small businesses to Fortune 100 companies, including 3M, Dell, Advanced Micro Devices (AMD), the University of Texas at Austin, and Hyundai Steel USA.NONE of my books are about making money online by clicking a button. All of that stuff you read online from the gurus is total garbage. There is no easy, fast way to make millions. Sorry. If that's what you're looking for, look elsewhere for people who will lie to you and take your money. I'm not going to do that.My passion is taking the mystery out of the Internet and explaining in clear, easy-to-understand terms how to make money online. I strive to inspire you and prove to you that you can do it, and show you the exact step-by-step process many others just like you have successfully used.Scroll up and grab your copy today. * * * * * * * * * * * *

Ultimate Guide to Pinterest for Business

Author: Karen Leland

Publisher: Entrepreneur Press

ISBN: 1613082312

Category: Business & Economics

Page: 300

View: 647

With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand’s success — one pin at a time.

Seo

Easy Search Engine Optimization, Your Step-By-Step Guide to a Sky-High Search Engine Ranking and Never Ending Traffic

Author: Felix Alvaro

Publisher: Createspace Independent Publishing Platform

ISBN: 9781539548065

Category:

Page: N.A

View: 8900

All You Need To Learn To Drive Tons Of Traffic To Your Website Today! Is your website struggling to get visibility and web-traffic? Do you want to rank your website higher in the search engines? If so, SEO: Easy Search Engine Optimization. Your Step-By-Step Guide to a Sky-High Search Engine Ranking and Never Ending Traffic by Felix Alvaro is THE book for you! It provides proven methods to boost your rankings, traffic and take your website to a new level! To grow a brand today, you need to have a website and a well optimized one. Studies prove that over the next three years, businesses that are well established online can expect to grow 40% faster than those that are not. But having a website alone is not enough. To win online, your target market needs to find you instead of your competition. So how can you ensure this happens? By outranking your competition in the largest search engines sites. To give you an idea, the first site on Google gets 42% of the traffic and the 3rd site gets just 8%. That is a big difference in traffic and surely a bigger difference in revenue. Can you imagine what that would do for your cause or business? That's where SEO comes in. SEO is a collection of strategies used to boost your search engine rank and subsequently, increase your traffic and success. This book is going to teach you those strategies. What Separates this Book from the Rest? First of all, the step-by-step approach will make each strategy easy to apply regardless of your previous experience with SEO. Also, unlike other books out there, this book is detailed and will teach the methods that get results, ignoring all the 'hacks' and 'gimmicks' and focusing on what will get you in front of your target market fast. You Will Learn The Following: What is SEO and how does it work? What is the first step to get ranked How to do proper keyword research and analyse competitiveness On-page optimization The use of Header, Meta and Title Tags How to track your site's performance Off-page optimization and the use of powerful backlinks 8 strategies to generate high-quality backlinks and boost website traffic How to Index your site and submit sitemaps How to create high-quality, engaging and unique content And Much More! This subject is so vital that SEO consultants are now banking-in on an average $76 - $200 per hour (Moz.com) to advise organizations and individuals on how to better optimize their sites. This is a precious lesson. So don't delay it any longer. Take this opportunity and invest in this guide now. You will be amazed by the skills and success you will quickly attain! Order Your Copy Now! See you inside!

Ultimate Guide to YouTube for Business

Author: Jason R. Rich

Publisher: Entrepreneur Press

ISBN: 161308241X

Category: Business & Economics

Page: 304

View: 4757

From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich — joined by YouTube-savvy entrepreneurs — reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.

Customer Relationship Management

The Ultimate Guide to the Efficient Use of CRM

Author: SCN Education

Publisher: Springer Science & Business Media

ISBN: 3322849619

Category: Technology & Engineering

Page: 408

View: 3603

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

Die Kunst des SEO

Author: Eric Enge,Stephan Spencer,Jessie Stricchiola,Rand Fishkin

Publisher: O'Reilly Germany

ISBN: 3868993754

Category:

Page: 824

View: 1531

Geballte Expertise von vier namhaften SEO-Profis: Die Kunst des SEO vermitteln das Wissen, das Sie fur Aufbau und Durchfuhrung einer erfolgreichen SEO-Strategie benotigen. Die beschriebenen Methoden reichen dabei von einfachen bis hin zu anspruchsvollen Manahmen. Auch aktuelle Entwicklungen beim Suchmaschinenranking werden einbezogen, so zum Beispiel der Einfluss von Social Media und Nutzerbeteiligung auf die Suchergebnisse. Kurzum: Die Kunst des SEO ist ein umfassendes und fur alle SEO-Profis hochinteressantes Fachbuch. Ausgewahlte Stimmen zur Originalausgabe: "SEO-Expertise ist heute eine Grundvoraussetzung fur erfolgreiches Online-Business. Dieses Buch, das von vier der besten SEO-Praktiker geschrieben wurde, die es gibt, vermittelt alles, was man heute in diesem Bereich wissen muss." Tony Hsieh, CEO von Zappos.com und Autor des Bestsellers Delivering Happiness "Frei von Hype, reich an Fakten und vollgestopft mit Erkenntnissen, die unverzichtbar fur jeden sind, der SEO umfassend verstehen mochte." Seth Godin, Autor von We Are All Weird und anderen Buchern

Ultimate Guide to Google Adwords

Author: Perry Marshall,Mike Rhodes,Bryan Todd

Publisher: Entrepreneur Press

ISBN: 1599185423

Category: BUSINESS & ECONOMICS

Page: 377

View: 4239

Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords

Suchmaschinenoptimierung für Dummies

Author: Peter Kent

Publisher: Wiley-VCH

ISBN: 9783527703173

Category: Computers

Page: 316

View: 3898

Früher schaute man in die Gelben Seiten oder ins Lexikon, heutzutage ist die Recherche über's Internet für die meisten selbstverständlich geworden. Bei Suchmaschinen wie Google & Co. gut platziert zu sein, sollte daher auch zum Marketing einer jeden Firma gehören. Dieses Buch verrät, was man beachten sollte, was man tun und was man besser lassen sollte, um bei Suchmaschinen gut platziert zu sein.

Visualize This!

Author: Nathan Yau

Publisher: John Wiley & Sons

ISBN: 3527760229

Category: Statistics / Graphic methods / Data processing

Page: 422

View: 5592

A guide on how to visualise and tell stories with data, providing practical design tips complemented with step-by-step tutorials.

Einführung in Python

Author: Mark Lutz,David Ascher,Dinu C. Gherman

Publisher: O'Reilly Germany

ISBN: 3897214881

Category: Python (Computer program language)

Page: 624

View: 4040

148 Ways to Advertise and Promote Your Business

The Ultimate Guide to Traditional and New Media Marketing Tactics

Author: Charlene D. Brisson

Publisher: CreateSpace

ISBN: 9781453807255

Category: Business & Economics

Page: 386

View: 1122

"148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE encyclopaedia of tactics that every marketer and business owner MUST have on their desk to stay on top of the rapidly changing environment of internet, social media, smartphone and traditional marketing. "148 Ways" includes all of the traditional media methods like newspaper, magazine, radio, TV, outdoor, direct mail and more plus the ever expanding new media methods. Facebook, Twitter, LinkedIn, blogging, pay-per-click, pay-to-click, email blasts, article marketing, podcasting, smartphone apping, mobile phone marketing and ezine publishing fill the pages as do unusual tactics like human billboards, sign spinning, logo'd waterfalls, advergaming, deal-a-day coupons ...and 125 more.Beginners, intermediate and seasoned marketers use "148 Ways" as their first step when developing new campaigns and always to improve existing results that will * drive more website or location traffic,* generate more quality leads,* convert prospects into sales faster,* upsell more to existing customers, * spice-up tired and unresponsive campaigns. Author Charlene Brisson, MAPC has included a BONUS Chapter in "148 Ways" that outlines her 3-Step Marketing Model which, when implemented, are guaranteed to increase sales. These 3 steps are the primary principals of ALL marketing and will never change no matter how much technology does. These steps have worked again and again for Charlene throughout her 25 year global marketing career.

The Challenger Sale

Kunden herausfordern und erfolgreich überzeugen

Author: Matthew Dixon,Brent Adamson

Publisher: Redline Wirtschaft

ISBN: 3864147239

Category: Business & Economics

Page: 288

View: 1664

Gibt es ein Rezept für Verkaufserfolg? Die meisten Führungskräfte im Vertrieb verweisen hier zuerst auf eine gute Kundenbeziehung – und sie liegen falsch damit. Die besten Verkäufer versuchen nicht nur einfach eine gute Beziehung zu ihren Kunden aufzubauen – sie stellen primär die Denkweisen und Überzeugungen ihrer Kunden in Frage. Basierend auf einer umfassenden Studie mit mehreren tausend Vertriebsmitarbeitern in unterschiedlichen Branchen und Ländern, zeigt "The Challenger Sale", dass das klassische vertriebliche Vorgehen mit dem Aufbau von Beziehungen immer weniger funktioniert, je komplexer die Lösungen sind. Doch wie unterscheiden sich Fertigkeiten, Verhaltensweisen, Wissen und Einstellung der Spitzenverkäufer vom Durchschnitt? Die Studie zeigt deutlich, dass die Verhaltensweisen, die den Challenger so erfolgreich machen, replizierbar und strukturiert vermittelbar sind. Die Autoren erklären, wie fast jeder Verkäufer, ausgestattet mit den richtigen Werkzeugen, diesen Ansatz erfolgreich umsetzen kann und so höhere Kundenbindung und letztendlich mehr Wachstum generiert. Das Buch ist eine Quelle der Inspiration und hilft dem Leser, sein Profil als Vertriebler zu analysieren und gezielt zu verändern, um am Ende kreativer und besser zu sein.