U Chic's Diploma Diaries

The Chic Grad's Guide to Work, Love, and Everything in Between

Author: Christie Garton

Publisher: Sourcebooks


Category: Reference

Page: 258

View: 814

Offers graduates tips, tricks, and true stories about life after college, including such topics as living arrangements, navigating a new social scene, and managing student loans.

Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

Author: Jeff Fromm

Publisher: AMACOM


Category: Business & Economics

Page: 224

View: 428

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: * Value social networking and aren't shy about sharing opinions * Refuse to remain passive consumers-they expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential-swaying parents and peers * Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

Old Diary Leaves 1893-6

The Only Authentic History of the Theosophical Society

Author: Henry Steel Olcott

Publisher: Cambridge University Press


Category: History

Page: 556

View: 278

Henry Steel Olcott relates the conflicts and tensions within the Theosophical Society that led to its split in 1895.

Appendix to the House and Senate Journals ...

Author: Missouri. General Assembly



Category: Missouri


View: 226

Consists of reports of state officers and departments issued as appendices to the House journals and the Senate journals from 1840 to 1867.