Reach the Largest and Most Influential Generation of Consumers Ever
Author: Jeff Fromm,Christie Garton
Category: Business & Economics
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: * Value social networking and aren't shy about sharing opinions * Refuse to remain passive consumers-they expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential-swaying parents and peers * Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
Hermínio Martins was one of the key pioneers of the sociology of science and technology. He published extensively in Portuguese and was recognized for his academic contributions with an honorary doctorate at Lisbon (2006) and two Portuguese Medals of Honour. Following his retirement from the University of Oxford, he wrote prolifically in English on a wide range of topics that examined the ethical and societal consequences of the commoditization of the human body and mind. These essays are deep philosophical reflections on our contemporary world, and draw extensively and eclectically upon a wide range of theoretical influences including continental philosophy, history and psychology, to name but a few disciplines. ‘The Technocene’ is a selection of some of these insightful essays, made available to a global audience for the first time.
An unprecedented history of the art of photography, this volume is dedicated to the work of the Alinari, a family of photographers from Flotence, Italy, who have documented their changing world for 150 years. The photographs are presented in chronological and thematic order. Florence and other cities, the fine arts photography that was the heart of the Alinari firm's work, the portrait studio, and the 19th century photographic campaigns in southern Italy. This is a comprehensive look at the most beautiful and significant work of a photographic dynasty and a landmark in art book publishing.
University of California, Berkeley. Library,University of California (System). Institute of Library Research,University of California. Library,University of California, Berkeley,University of California, Los Angeles. Library
Author: University of California, Berkeley. Library,University of California (System). Institute of Library Research,University of California. Library,University of California, Berkeley,University of California, Los Angeles. Library