U Chic's Diploma Diaries

The Chic Grad's Guide to Work, Love, and Everything in Between

Author: Christie Garton

Publisher: Sourcebooks

ISBN: 9781402280610

Category: Reference

Page: 258

View: 6043

Offers graduates tips, tricks, and true stories about life after college, including such topics as living arrangements, navigating a new social scene, and managing student loans.

Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

Author: Jeff Fromm,Christie Garton

Publisher: AMACOM

ISBN: 0814433235

Category: Business & Economics

Page: 224

View: 4350

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: * Value social networking and aren't shy about sharing opinions * Refuse to remain passive consumers-they expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential-swaying parents and peers * Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

The Technocene

Reflections on Bodies, Minds, and Markets

Author: Hermínio Martins

Publisher: Anthem Press

ISBN: 1783088338

Category: Social Science

Page: 224

View: 911

Hermínio Martins was one of the key pioneers of the sociology of science and technology. He published extensively in Portuguese and was recognized for his academic contributions with an honorary doctorate at Lisbon (2006) and two Portuguese Medals of Honour. Following his retirement from the University of Oxford, he wrote prolifically in English on a wide range of topics that examined the ethical and societal consequences of the commoditization of the human body and mind. These essays are deep philosophical reflections on our contemporary world, and draw extensively and eclectically upon a wide range of theoretical influences including continental philosophy, history and psychology, to name but a few disciplines. ‘The Technocene’ is a selection of some of these insightful essays, made available to a global audience for the first time.

German Foreign Policy

Author: Klaus Hilderbrand

Publisher: Routledge

ISBN: 1135073910

Category: History

Page: 272

View: 1919

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Fratelli Alinari

Author: Monica Maffioli

Publisher: Fratelli Alinari spa

ISBN: 8872924367

Category: Photography

Page: 279

View: 5227

An unprecedented history of the art of photography, this volume is dedicated to the work of the Alinari, a family of photographers from Flotence, Italy, who have documented their changing world for 150 years. The photographs are presented in chronological and thematic order. Florence and other cities, the fine arts photography that was the heart of the Alinari firm's work, the portrait studio, and the 19th century photographic campaigns in southern Italy. This is a comprehensive look at the most beautiful and significant work of a photographic dynasty and a landmark in art book publishing.


The Magazine for the Smart Young Woman

Author: N.A

Publisher: N.A



Page: N.A

View: 5778

University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967: Authors & titles

Author: University of California, Berkeley. Library,University of California (System). Institute of Library Research,University of California. Library,University of California, Berkeley,University of California, Los Angeles. Library

Publisher: N.A


Category: Catalogs, Union

Page: N.A

View: 5657

The Canadian Who's who

Author: Sir Charles George Douglas Roberts,Arthur L. Tunnell

Publisher: N.A


Category: Canada

Page: N.A

View: 5263