Over one hundred prominent designers and design educators were sent a ballot listing all major type-faces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography.
For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color. This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events - from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design. New features include: Full-color treatment throughout A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com) Two new chapters: The Typographic Grid and Typographic Design Process An updated design education section that includes recent examples of projects assigned by leading design educators New case studies that showcase design for Web sites and animated typography projects Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics Updated coverage of digital type technology
A Graphic Style Manual for Understanding How Typography Affects Design
Author: Kristin Cullen
Publisher: Rockport Publishers
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Using desktop computers, graphic designers have vigorously plunged into the waters of typographic experimentation, irrevocably altering the way they approach and translate ideas into visual form. This book offers a range of typographic experiments by leading graphic design professionals and advanced students. Each project is discussed in detail, revealing both methods and rationale. 1,600 illustrations.
Graphic designer, professor, historian, and author Philip Baxter Meggs (1942-2002) was born in 1942, Meggs began teaching in the Communication Arts and Design Department at Virginia Commonwealth University, chairing the department from 1974 to 1987. In 1983, he published his History of Graphic Design--the book that not only put graphic design in its historical context; it put graphic design on the cultural map. Before Phil Meggs wrote his seminal book, graphic design was left largely unchronicled. A History of Graphic Design offered designers and students of design a foundation on which to build, a starting point from which to move forward, and a context for graphic design's place in history. This single work afforded an immediate legitimacy to a field that had, until that moment, been considered more of a trade than a profession. As Steven Heller wrote in PRINT magazine, Meggs "laid more than a groundwork; he built a monument to graphic design's legacy. Now he is an integral part of that legacy." Meggs: Making Graphic Design History is at once a retrospective of Phil Megg's achievements as a historian, educator, and artist in his own right, a deserved tribute to his lasting influence on the graphic arts, and a loving memoriam written by family, friends, and colleagues who were lucky enough to have known him.
In this text, 25 designers and educators examine how graphic design is taught,earned and practised. In interviews with ten successful designers,ncluding Milton Glaser, Jessica Helford, Paula Scher, Michael Bierut andavid Carson, the author attempts to discover how they acquired theirnowledge of design and how they have translated it into practice in theirareers. The book presents model design-education curricula for bothndergraduate and graduate levels.
This priceless resource explores the methods for teaching and learningypography. Featuring more than forty essays from top experts and educatorsn typography today, this collection - the first of its kind - runs the gamutrom introducing the themes of type and typography to various complex andarefied strategies for learning. Teachers, students, and professionalsngaged in teaching type will find insights on traditions and conventions,ypographic narratives, type dialogues, and digital literacy as well as apecial section of syllabi and projects. Representing a diverse and prominentoster, contributors include Allan Haley, Art Chantry, Stefan Sagmeister,enise Gonzales Crisp, Nick Bell, Jonathan Barnbrook, Teal Triggs, Ed Fella,ames Craig, Johanna Drucker, David Jury, John D. Berry, Max Kisman,atherine McCoy, and many others. Anyone working with or interested in typeill be inspired by this unique collection. There is no other book like thisn the market. This is the first time educators in the field of typographyave shared their insights, experiences, and syllabi for other teachers and
"With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the reader's needs. Like its companion volume The Elements of Graphic Design, the book can be used as a first exposure primer for students and as a reader for professionals. Section one covers basic information about type design, while the remaining sections, What Readers Want, Creativity, and Typography Timeline, provide in-depth information about more advanced topics. Chapters include the elements of typography; the differences between type applications; how typography creates identity; what readers look for and respond to; step-by-step guides to developing distinctive type treatments; how to generate type ideas; and the historical development of typographic rules and letter forms. Written by a practitioner who regularly collaborates with today's leading type designers around the globe, this book offers insights into typography that normally require years of professional practice. Designed in an innovative two-color layout, the book provides a fun and systematic learning experience on multiple levels." --Allworth.
For designers who work on computer, this book shows how typefaces affect the overall design of publications. Examples of type use by well-known designers are analyzed, with alphabets of featured typefaces provided.