The Third Reich

Politics and Propaganda

Author: David Welch

Publisher: Routledge

ISBN:

Category: History

Page: 240

View: 876

Published in the year 1994, The Third Reich is a valuable contribution to the field of History.

The Third Reich

Politics and Propaganda

Author: David Welch

Publisher: Routledge

ISBN:

Category: History

Page: 203

View: 464

This work re-appraises one of the most closely studied issues in European history-the appeal of the Nazi party and analyses the reasons behind the remarkable and sustained success of National Socialism in Germany. David Welch challenges previously held assumptions about the effectiveness of Nazi Propaganda, summarizes the major current debates and argues that in order to be successful, propaganda must preach to the partially converted.This second edition brings the book up to date with a revised introduction and postscript to reflect the historiographical debates of the 1990s. It includes new material on many topics such as the medium of radio, the "Hitler myth" and racial purity.

Marketing the Third Reich

Persuasion, Packaging and Propaganda

Author: Nicholas O'Shaughnessy

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 290

View: 601

In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

The "Hitler Myth"

Image and Reality in the Third Reich

Author: Ian Kershaw

Publisher: Oxford University Press, USA

ISBN:

Category: History

Page: 299

View: 884

'Review from previous edition 'a book which should be read by everyone interested in the history of 20th-century Europe... perhaps the most revealing study available of popular opinion in Nazi Germany' ' -Times Higher Education Supplement

Radio Propaganda and the Broadcasting of Hatred

Historical Development and Definitions

Author: K. Somerville

Publisher: Springer

ISBN:

Category: Political Science

Page: 275

View: 177

An exposition and analysis of the development of propaganda, focusing on how the development of radio transformed the delivery and impact of propaganda and led to the use of radio to incite hatred and violence.

Cinema and the Swastika

The International Expansion of Third Reich Cinema

Author: Roel Vande Winkel

Publisher: Palgrave MacMillan

ISBN:

Category: History

Page: 342

View: 516

This is the very first publication to bring together comparative research on the international expansion of the Third Reich cinema.

Resistance and Conformity in the Third Reich

Author: Martyn Housden

Publisher: Routledge

ISBN:

Category: History

Page: 216

View: 612

This is a thematically arranged text illustrating popular resisitance to Nazism in Germany from 1930-1945, and the affect of Nazism on everyday life. The book combines a lucid, synthesized analysis together with a wide selection of integrated source material taken from pamphlets, diaries, recent oral testimonies, correspondence and more. Different chapters focus on social groups and activities, such as youth movements, religion, Jewish Germans, and the working classes.

The Third Reich in Power

Author: Richard J. Evans

Publisher: Penguin

ISBN:

Category: History

Page: 960

View: 371

The definitive account of Germany's malign transformation under Hitler's total rule and the implacable march to war This magnificent second volume of Richard J. Evans's three-volume history of Nazi Germany was hailed by Benjamin Schwartz of the Atlantic Monthly as "the definitive English-language account... gripping and precise." It chronicles the incredible story of Germany's radical reshaping under Nazi rule. As those who were deemed unworthy to be counted among the German people were dealt with in increasingly brutal terms, Hitler's drive to prepare Germany for the war that he saw as its destiny reached its fateful hour in September 1939. The Third Reich in Power is the fullest and most authoritative account yet written of how, in six years, Germany was brought to the edge of that terrible abyss.

Art as Politics in the Third Reich

Author: Jonathan Petropoulos

Publisher: UNC Press Books

ISBN:

Category: History

Page: 439

View: 936

The political elite of Nazi Germany perceived itself as a cultural elite as well. In Art as Politics in the Third Reich, Jonathan Petropoulos explores the elite's cultural aspirations by examining both the formulation of a national aesthetic policy

Hitler

Profile of a Dictator

Author: David Welch

Publisher: Psychology Press

ISBN:

Category: Biography & Autobiography

Page: 125

View: 602

Hitler: Profile of a Dictator is a fascinating exploration of Hitler and his role in the Third Reich. The book unravels the complex historiographical debate surrounding this notorious figure by examining his personality, his ideas and the nature of his power. Hitler: Profile of a Dictator surveys Hitler's career chronologically and includes coverage of: * the young idealogue * the Führer State * Hitler's role in the outbreak of the Second World War * Hitler's involvement in the Holocaust. This second edition brings the continuing debate up to date in light of the most recent reseach, and speculates on the implications of the Irving trial.