This work re-appraises one of the most closely studied issues in European history-the appeal of the Nazi party and analyses the reasons behind the remarkable and sustained success of National Socialism in Germany. David Welch challenges previously held assumptions about the effectiveness of Nazi Propaganda, summarizes the major current debates and argues that in order to be successful, propaganda must preach to the partially converted.This second edition brings the book up to date with a revised introduction and postscript to reflect the historiographical debates of the 1990s. It includes new material on many topics such as the medium of radio, the "Hitler myth" and racial purity.
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
'Review from previous edition 'a book which should be read by everyone interested in the history of 20th-century Europe... perhaps the most revealing study available of popular opinion in Nazi Germany' ' -Times Higher Education Supplement
An exposition and analysis of the development of propaganda, focusing on how the development of radio transformed the delivery and impact of propaganda and led to the use of radio to incite hatred and violence.
This is a thematically arranged text illustrating popular resisitance to Nazism in Germany from 1930-1945, and the affect of Nazism on everyday life. The book combines a lucid, synthesized analysis together with a wide selection of integrated source material taken from pamphlets, diaries, recent oral testimonies, correspondence and more. Different chapters focus on social groups and activities, such as youth movements, religion, Jewish Germans, and the working classes.
The definitive account of Germany's malign transformation under Hitler's total rule and the implacable march to war This magnificent second volume of Richard J. Evans's three-volume history of Nazi Germany was hailed by Benjamin Schwartz of the Atlantic Monthly as "the definitive English-language account... gripping and precise." It chronicles the incredible story of Germany's radical reshaping under Nazi rule. As those who were deemed unworthy to be counted among the German people were dealt with in increasingly brutal terms, Hitler's drive to prepare Germany for the war that he saw as its destiny reached its fateful hour in September 1939. The Third Reich in Power is the fullest and most authoritative account yet written of how, in six years, Germany was brought to the edge of that terrible abyss.
The political elite of Nazi Germany perceived itself as a cultural elite as well. In Art as Politics in the Third Reich, Jonathan Petropoulos explores the elite's cultural aspirations by examining both the formulation of a national aesthetic policy
Hitler: Profile of a Dictator is a fascinating exploration of Hitler and his role in the Third Reich. The book unravels the complex historiographical debate surrounding this notorious figure by examining his personality, his ideas and the nature of his power. Hitler: Profile of a Dictator surveys Hitler's career chronologically and includes coverage of: * the young idealogue * the Führer State * Hitler's role in the outbreak of the Second World War * Hitler's involvement in the Holocaust. This second edition brings the continuing debate up to date in light of the most recent reseach, and speculates on the implications of the Irving trial.