The Network Is Your Customer

Five Strategies to Thrive in a Digital Age

Author: David L. Rogers

Publisher: Yale University Press

ISBN:

Category: Business & Economics

Page: 335

View: 411

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterprise Rogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta ...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

International Marketing in the Network Economy

A Knowledge-Based Approach

Author: F. Kohlbacher

Publisher: Springer

ISBN:

Category: Business & Economics

Page: 254

View: 559

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Value Creation

The Definitive Guide for Business Leaders

Author: Gautam Mahajan

Publisher: SAGE Publishing India

ISBN:

Category: Business & Economics

Page: 340

View: 352

Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a “Value Creation” culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace. This pathbreaking book shifts the focus to Creating Value for the entire business ecosystem and not just for the shareholders. It will launch organizations into the world of Value Creation and will convert good CEOs and companies to great ones with longevity and higher profitability.

Summary of The Network Imperative

How to Survive and Grow in the Age of Digital Business Models

Author: PCC

Publisher: PCC

ISBN:

Category: Literary Collections

Page:

View: 660

The must-read summary of Barry Libert’s book: "The Network Imperative". Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. Added- value of this summary: • Save time • Understand the key lessons in personal change • Expand on your motivation To learn more, read “The Network Imperative”. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

Information Rules

A Strategic Guide to the Network Economy

Author: Carl Shapiro

Publisher: Harvard Business Press

ISBN:

Category: Business & Economics

Page: 352

View: 547

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Top-down Network Design

Author: Priscilla Oppenheimer

Publisher: Cisco Press

ISBN:

Category: Computers

Page: 566

View: 444

A systems analysis approach to enterprise network design Master techniques for checking the health of an existing network to develop a baseline for measuring performance of a new network design Explore solutions for meeting QoS requirements, including ATM traffic management, IETF controlled-load and guaranteed services, IP multicast, and advanced switching, queuing, and routing algorithms Develop network designs that provide the high bandwidth and low delay required for real-time applications such as multimedia, distance learning, and videoconferencing Identify the advantages and disadvantages of various switching and routing protocols, including transparent bridging, Inter-Switch Link (ISL), IEEE 802.1Q, IGRP, EIGRP, OSPF, and BGP4 Effectively incorporate new technologies into enterprise network designs, including VPNs, wireless networking, and IP Telephony Top-Down Network Design, Second Edition, is a practical and comprehensive guide to designing enterprise networks that are reliable, secure, and manageable. Using illustrations and real-world examples, it teaches a systematic method for network design that can be applied to campus LANs, remote-access networks, WAN links, and large-scale internetworks. You will learn to analyze business and technical requirements, examine traffic flow and QoS requirements, and select protocols and technologies based on performance goals. You will also develop an understanding of network performance factors such as network utilization, throughput, accuracy, efficiency, delay, and jitter. Several charts and job aids will help you apply a top-down approach to network design. This Second Edition has been revised to include new and updated material on wireless networks, virtual private networks (VPNs), network security, network redundancy, modularity in network designs, dynamic addressing for IPv4 and IPv6, new network design and management tools, Ethernet scalability options (including 10-Gbps Ethernet, Metro Ethernet, and Long-Reach Ethernet), and networks that carry voice and data traffic. Top-Down Network Design, Second Edition, has a companion website at http://www.topdownbook.com, which includes updates to the book, links to white papers, and supplemental information about design resources. This book is part of the Networking Technology Series from Cisco Press¿ which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.

Be a Network Marketing Superstar

The One Book You Need to Make Money Than You Ever Thought Possible

Author: Mary Christensen

Publisher: AMACOM

ISBN:

Category: Business & Economics

Page: 160

View: 890

As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need the right tools. Be a Network Marketing Superstar provides a proven 26-step program designed to help readers quickly become stars in this fast-growing and profitable industry. This powerful training manual shows readers how to: * master the six core skills of successful network marketing * sharpen their salesmanship * become more persuasive * build relationships * overcome roadblocks * radiate positive energy * find and attract quality people * be powerful coaches and mentors. With equal parts advice and inspiration, as well as helpful worksheets and exercises, this indispensable guide gives network marketers the know-how and confidence they need to join the ranks of the top moneymakers.

Customers for Keeps

The Network System to Smash Your Profit Barrier

Author: Pete Lisoskie

Publisher: Commonwealth Publications Incorporated

ISBN:

Category: Business & Economics

Page: 368

View: 994

Un-tap the power of influence to build rapport and trust, Use network tools to grow, inform and support your Customer Network; Activate teams to foster customer input, recognition, and ownership. Implement a Communication system to generate a wealth of Master key network skills necessary to rocket your bottom line profits.

How to Create a Social Network: The Ten Commandments

Thou Shalt Create The Next Facebook

Author: Spencer Fried

Publisher: Spencer Fried

ISBN:

Category: Computers

Page: 16

View: 215

Do you want to know the secrets to creating a successful social network? Mark Zuckerberg knows these secrets, and so does Jack Dorsey. These secrets, are the 10 Commandments of Social Networking. Enough of the social media books written by middle-aged CEOs trying to make an extra buck. It was time for a NEW perspective on what works in social networking, and what doesn't. And who knows best than millennials? Written and published by 19 year-old, Spencer Fried, residing in Westchester, New York, this is a brief, yet enticing read that will enlighten you. Whether you truly want to create the next Facebook, or you are curious about what goes into a successful social network, this book is for you. Just released exclusively on the Google Play Store, here is...The Ten Commandments.

Stopwatch Marketing

Take Charge of the Time When Your Customer Decides to Buy

Author: John Rosen

Publisher: Penguin

ISBN:

Category: Business & Economics

Page: 256

View: 335

How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all. For today’s savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer’s attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers. Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles—Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America’s top brands put the concept of Stopwatch Marketing to work for them. You’ll learn how: Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour. Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users’ 50-second search pattern. Whole Foods reinvented the supermarket shopping experience to slow down their customers’ clocks. Microsoft exploits shoppers’ reluctance to spend time researching alternatives to their Office software. Lexus begins targeting customers up to a year before they set foot inside a dealer showroom. In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them.Stopwatch Marketing shows how to do just that and increase your bottom line as a result.