The Lean Startup

Author: Eric Ries

Publisher: Bentang Pustaka

ISBN: 6022914981

Category: Business & Economics

Page: 440

View: 9060

Lean Startup bukanlah metode yang menjadikan sistem Anda lebih hemat biaya, melainkan lebih efisien sekaligus (tetap) bermanfaat. Setiap tahunnya, startup-startup baru bermunculan. Produk yang bagus, promosi besar-besaran disertai berbagai ulasan di media massa, serta janji-janji manis bahwa konsumen akan mendapatkan manfaat besar jika menjadi penggunanya. Namun, tak lama berselang, beberapa di antara startup yang digadang-gadang itu tak lagi terdengar kabarnya. Seperti yang selalu kita dengar, seorang entrepreneur pasti sukses selama memiliki tekad kuat, panjang akal, waktu yang tepat, dan—terutama—produk yang hebat. Kenyataannya, awal yang menjanjikan tak jarang berujung pada kegagalan. Sebagian besar produk baru tidak sukses di pasaran, bahkan pahitnya, tak digunakan oleh siapa pun. Pertanyaan besar pun muncul, strategi manakah yang tidak tepat? Lewat riset ilmiah serta pengalamannya dalam mendirikan dan membesarkan berbagai startup selama bertahun-tahun, Eric Ries mencetuskan metode baru, Lean Startup. Sebuah sistem luar biasa yang membuat para entrepreneur segera mendapatkan jawaban atas pertanyaan: bagaimana kita bisa lebih cepat mengetahui apa saja yang berfungsi dan mana yang harus segera disingkirkan? [Mizan, Bentang Pustaka, Bisnis, Startup, Entrepreneur, Sukses, Motivasi, Inovasi, Dewasa, Indonesia]

The Lean Startup

Author: Eric Ries

Publisher: Bentang Pustaka

ISBN: 6022911346

Category: Business & Economics

Page: 316

View: 4028

Lean Startup bukanlah metode yang menjadikan sistem Anda lebih hemat biaya, melainkan lebih efisien sekaligus (tetap) bermanfaat. Setiap tahunnya, startup-startup baru bermunculan. Produk yang bagus, promosi besar-besaran disertai berbagai ulasan di media massa, serta janji-janji manis bahwa konsumen akan mendapatkan manfaat besar jika menjadi penggunanya. Namun, tak lama berselang, beberapa di antara startup yang digadang-gadang itu tak lagi terdengar kabarnya. Seperti yang selalu kita dengar, seorang entrepreneur pasti sukses selama memiliki tekad kuat, panjang akal, waktu yang tepat, dan-terutama-produk yang hebat. Kenyataannya, awal yang menjanjikan tak jarang berujung pada kegagalan. Sebagian besar produk baru tidak sukses di pasaran, bahkan pahitnya, tak digunakan oleh siapa pun. Pertanyaan besar pun muncul, strategi manakah yang tidak tepat? Lewat riset ilmiah serta pengalamannya dalam mendirikan dan membesarkan berbagai startup selama bertahun-tahun, Eric Ries mencetuskan metode baru, Lean Startup. Sebuah sistem luar biasa yang membuat para enterpreneur segera mendapatkan jawaban atas pertanyaan: bagaimana kita bisa lebih cepat mengetahui apa saja yang berfungsi dan mana yang harus segera disingkirkan? ------------------------------------------------------------------- The Lean Startup merupakan panduan rinci yang berfungsi untuk menghindarkan sebuah sistem dari hambatan-hambatan yang mampu memicu kegagalan." -Noam Wasserman, profesor Harvard Business School "Eric memaparkan proses terukur dalam menciptakan produk dan bisnis baru yang tidak bergantung pada keberuntungan. Perusahaan saya sudah membuktikannya!" -Scott Cook, founder dan Ketua Komite Eksekutif Intuit [Mizan, Bentang Pustaka, Bisnis, Ekonomi, Terjemahan, IT, Startup, Internet, Indonesia]

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Author: Eric Ries

Publisher: Currency

ISBN: 030788791X

Category: Business & Economics

Page: 336

View: 4707

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

Author: Eric Ries

Publisher: Penguin UK

ISBN: 0670921629

Category: Business & Economics

Page: 336

View: 6282

Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

The Four Steps to the Epiphany

Successful Strategies for Products that Win

Author: Steve Blank

Publisher: BookBaby

ISBN: 0989200523

Category: Business & Economics

Page: 370

View: 775

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.

The Lean Entrepreneur

How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Author: Brant Cooper,Patrick Vlaskovits

Publisher: John Wiley & Sons

ISBN: 1119095077

Category: Business & Economics

Page: 224

View: 5485

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

Lean Analytics

Use Data to Build a Better Startup Faster

Author: Alistair Croll,Benjamin Yoskovitz

Publisher: "O'Reilly Media, Inc."

ISBN: 1449335675

Category: Business & Economics

Page: 409

View: 5460

Offers six sample business models and thirty case studies to help build and monetize a business.

The Startup Owner's Manual

The Step-by-Step Guide for Building a Great Company

Author: Steve Blank,Bob Dorf

Publisher: BookBaby

ISBN: 098920054X

Category: Business & Economics

Page: 608

View: 1407

Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you * How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses * How to find Product-Market fit * How to Get, Keep and Grow customers * How to fuel growth with metrics that matter The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company. This book: * Guides startups of all types in their search for a scalable, profitable business model * Explains the 9 deadly sins startups commit most often - and helps you avoid them * Provides separate paths and advice for physical versus web/mobile products * Explains how to test and iterate your company's road to product/market fit * Details strategies and tactics for how to get, keep and grow customers * Teaches a new math for startups -- metrics that matter * Includes detailed checklists at every step of the process ...and provides hundreds of ideas, watch-outs and "how tos" for founders! The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Running Lean

Iterate from Plan A to a Plan That Works

Author: Ash Maurya

Publisher: "O'Reilly Media, Inc."

ISBN: 1449305172

Category: Business & Economics

Page: 207

View: 7658

Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.

Make Time

How to Focus on What Matters Every Day

Author: Jake Knapp,John Zeratsky

Publisher: Currency

ISBN: 0525572430

Category: Business & Economics

Page: 304

View: 9114

"A charming manifesto—as well as an intrepid do-it-yourself guide to building smart habits that stick. If you want to achieve more (without going nuts), read this book."—Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day. Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why? In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That's what this book is about. As creators of Google Ventures' renowned "design sprint," Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles. Make Time isn't about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction. A must-read for anyone who has ever thought, If only there were more hours in the day..., Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.

The Startup Way

How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Author: Eric Ries

Publisher: Currency

ISBN: 110190321X

Category: Business & Economics

Page: 400

View: 1065

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Scaling Lean

Mastering the Key Metrics for Startup Growth

Author: Ash Maurya

Publisher: Penguin

ISBN: 1101980524

Category: Business & Economics

Page: 304

View: 2278

"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.

Lean Customer Development

Building Products Your Customers Will Buy

Author: Cindy Alvarez

Publisher: "O'Reilly Media, Inc."

ISBN: 1492023752

Category: Business & Economics

Page: 240

View: 4383

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer’s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products

Lean Startups for Social Change

The Revolutionary Path to Big Impact

Author: Michel Gelobter

Publisher: Berrett-Koehler Publishers

ISBN: 1626561516

Category: Business & Economics

Page: 224

View: 1192

For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits. Traditionally, whether creating a new business or a new program, entrepreneurs in all sectors develop a plan, find money to fund it, and pursue it to its conclusion. The problem is, over time conditions can change drastically—but you're locked into your plan. The lean startup is all about agility and flexibility. Its mantra is “build, measure, learn”: create small experimental initiatives, quickly get real-world feedback on them, and use that data to expand what works and discard what doesn't. Using dozens of social sector examples, Gelobter walks you through the process. The standard approach wastes time and money. The lean startup will help your organization vastly increase the good it does.

All In Startup

Launching a New Idea When Everything Is on the Line

Author: Diana Kander

Publisher: John Wiley & Sons

ISBN: 1118857674

Category: Business & Economics

Page: 304

View: 1516

If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage. All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.

The Innovator's Method

Bringing the Lean Start-up into Your Organization

Author: Nathan Furr,Jeff Dyer

Publisher: Harvard Business Review Press

ISBN: 1625271476

Category: Business & Economics

Page: 256

View: 7030

Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you need to understand what the authors call the innovator’s method—a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty—through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator’s DNA—which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas—this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the “how”—how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you’re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.

UX for Lean Startups

Faster, Smarter User Experience Research and Design

Author: Laura Klein

Publisher: "O'Reilly Media, Inc."

ISBN: 1449335047

Category: Business & Economics

Page: 240

View: 9655

Offers a series of standalone chapters that let you concentrate on those areas most important to your startup. The advice Laura Klein provides in this book comes from more than 15 years of working with startups and building great user experiences.

Innovation and Entrepreneurship

Author: Peter Drucker

Publisher: Routledge

ISBN: 1317601351

Category: Business & Economics

Page: 368

View: 662

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello

Traction

How Any Startup Can Achieve Explosive Customer Growth

Author: Gabriel Weinberg,Justin Mares

Publisher: Penguin

ISBN: 0698411870

Category: Business & Economics

Page: 250

View: 5080

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. From the Hardcover edition.

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

Author: Alexander Osterwalder,Yves Pigneur

Publisher: John Wiley & Sons

ISBN: 1118656407

Category: Business & Economics

Page: 288

View: 880

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"