Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players – viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting’s changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.
The editors should be commended for taking on such a big task, and succeeding so well. This book should be in the library of every institution where students have to write a paper that may be related to sport, or on the shelf of any lecturer teaching economics or public finance who has even a remote interest in sport. The material is very accessible, and useful in many different settings. Ruud H. Koning, Jahrbücher f. Nationalökonomie u. Statistik Edward Elgar s brilliant market niche is identifying a topic in economics, finding editors who know the area backwards and challenging them to assemble the best cross-section of relevant articles either already published or newly commissioned. Handbook on the Economics of Sport is Edward Elgar at its very best. If you love economics you ll find many fascinating insights here; if you love sport but know little economics then this book is mostly accessible and will teach you a lot; and if you are a sports-mad economist then you will be in hog heaven. Furthermore, if, like this reviewer, you are broadly very sceptical about the reports consultants produce for governments on the supposed economic windfall from hosting a big event or subsidising a stadium then you will get a lot of good counter-arguments in this volume. Indeed there are several chapters on the above theme that I m sure I ll be copying frequently to government officials in years to come. . . The demand for sport is a fascinating subject and it is hard to pick out just one chapter from the second section. Read them all they make a wonderful 65-page treat. . . Part VI was a real feast, a smorgasbord. . . This is a magnificent piece of work and the 36-page index rounds it all off splendidly. John Blundell, Economic Affairs The book covers the most important areas of research of an emerging economic sub-discipline spanning the past half a century. It serves admirably the purpose of an introduction into the rich and growing area of reflection for all concerned. . . the editors and authors of the Handbook have done a commendable job of accumulating sophisticated material for many economists, managers, politicians and self-conscious fans, who are sure to find excellent training ground for the whole heptathlon. . . This book will be invaluable for advanced students investigating professional sport. From the point of view of lawyers, particularly those engaged with the relationship between law and sports governance, the Handbook offers invaluable analysis of the economic issues that are alluded to in those debates but rarely examined in detail. . . These insights will also prove useful for policy analysts and sports administrators for whom many sections should be considered mandatory reading. Aleksander Sulejewicz, Journal of Contemporary European Research Over 800 pages on the economics of sport. What a feast! What a treat! The editors have done a wonderful job both in terms of breadth from David Beckham to child labour in Pakistan and depth, tournaments and luxury taxes for example. . . The 86 chapters are uniformly of a very high standard and illuminating. And there are real gems in some of the contributions. British Journal on the Economics of Sport This very interesting and comprehensive book achieves its objective, namely to present an overview of research in sports economics at an introductory level. . . [The editors] have produced an excellent reference book that belongs in all academic institutions libraries. It provides extensive introduction to the growing body of literature in the rising field of economics of sport. The book s relevant monographs should be read by institutions, cities and countries prior to their committing major resources towards sports facilities or a sporting event. James Angresano, Journal of Sports Economics One could think of this book as the sports-and-economics counterpart to Joy of Cooking, because it will satisfy the needs of those with a keen interest in such subjects as the
'. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to students of sport and the media and those interested in the commercialisation of leisure in general.' - A.J. Veal, Leisure Studies
The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting. In the first edition of this book published in 1985, the emphasis was on the government and voluntary sectors as the lead sectors in the sports market. As we enter the next millennium, it is the commercial sector that is the lead sector in the sports market and this is reflected in the content and structure of the new book. Aimed specifically at students engaged in the study of sport and its interaction with the economy, this book will be an invaluable resource.
This book is unique in that it offers the first truly rigorous application of economic principles to its subject. The authors analyse: * the economic literature on sporting leagues * the demand for professional team sports * the players' labour market. Amongst the topics discussed are the US system of franchising and draft picks and the chances of their being adopted elsewhere, the implications of player strikes, the onset of pay-per-view and digital television, and the relatively new notion that sport is a business like any other.
Author: Chris Gratton,Dongfeng Liu,Girish Ramchandani
Category: SPORTS & RECREATION
"Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. Drawing on case studies from the UK, North America, Europe, the Far East and beyond, the book concludes with a look forward over the next twenty years, offering a powerful forecast for the evolution of the global sports market. This book is essential reading for any student or professional with an interest in the economics of sport"--
Stephen Shmanske and Leo Kahane have brought together nearly all of the important authors in the quickly growing field of Sports Economics to contribute chapters to this two-volume set. The result is truly informative in its content and path breaking in its importance to the field. Anyone contemplating research in the field of sports economics will find the works in these volumes to provide both ample background in subject after subject and numerous suggestions for future avenues of research. The editors have recognized two ways that economics and sports interact. First, economic analysis has helped everyone understand many of the peculiar institutions in sports. And second, quality data about individual productivity, salaries, career histories, teamwork, and managerial behavior has helped economists study topics as varied as the economics of discrimination, salary dispersion, and antitrust policy. These two themes of economics helping sports and sports helping economics provide the organizational structure to the two-volume set. The reader will find that sports economists employ or comment on practically every field in economics. Labor Economics comes into play in the areas of salary formation, salary dispersion, and discrimination. Baseballs history and the NCAA are studied with Industrial Organization and Antitrust. Public Finance and Contingent Value Modeling come into play in the study of stadium finance and franchise location. The Efficient Market Hypothesis is examined with data from gambling markets. Macroeconomic effects are studied with data from mega events like the Super Bowl, The World Cup, and the Olympics. The limits of Econometrics are pushed and illustrated with superb data in many of the papers herein. Topics in Applied microeconomics like demand estimation and price discrimination are also covered in several of the included papers. Game Theory, measurement of production functions, and measurement of managerial efficiency all come into play. Talented authors in each of these fields have made contributions to these volumes. The volumes are also rich from the point of view of the sports fan. Every major team sport is covered, and many interesting comparisons can be made especially between the North American League organization and the European-style promotion and relegation leagues. Golf, NASCAR, College athletics, Womens sports, the Olympics, and even bowling are represented in these pages. There is literally something for everyone.
Author: Paul Downward,Alistair Dawson,Trudo Dejonghe
Category: Business & Economics
Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable. The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets are considered, such as the underlying demand for and supply of these sports, together with the main policy issues affecting them Whilst truly international in scope, it focuses particularly on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a detailed discussion of the evidence throughout the book to illustrate the key themes discussed – ideal for both lecturer and student. Reflection questions and boxes are also used in chapters to prompt the reader to think about specific points as well as to provide the context for specific theoretical or empirical contributions that have been used to analyze sport.
Sports Economics, the most comprehensive textbook in the field by celebrated economist Roger D. Blair, focuses primarily on the business and economics aspects of major professional sports and the NCAA. It employs the basic principles of economics to address issues such as the organization of leagues, pricing, advertising and broadcasting as well as the labor market in sports. Among its novel features is the candid coverage of the image and integrity of players, teams, managers and the leagues themselves, including cases of gambling, cheating, misconduct and steroids. Blair explains how economic decisions are made under conditions of uncertainty using the well-known expected utility model and makes extensive use of present value concepts to analyze investment decisions. Numerous examples are drawn from the daily press. The text offers ample boxes to illustrate sports themes, as well as extensive use of diagrams, tables, problem sets and research questions.
Ob vorm Fernseher oder live im Stadion – wohl ein jeder war schon einmal als Zuschauer eines Sportereignisses indirekt oder direkt dabei. In diesem Band nähern sich erstmalig verschiedene Experten aus ihren jeweiligen Disziplinen dem Phänomen «Sportzuschauer» und überraschen mit neuen Sichtweisen und Erkenntnissen zu folgenden Themen: Seit wann gibt es das Phänomen des Sportzuschauers und wie hat es sich im Verlauf der Menschheitsgeschichte entwickelt? Welche Formen von Sportzuschauern gibt es heute und wie organisieren sie sich? In welcher Form treten Sportzuschauer in der Literatur in Erscheinung? Aus ökonomischer Sicht stellt sich die Frage, inwieweit Sportzuschauer den Markt beeinflussen und welche Kaufkraft sie bspw. darstellen? Welche Phänomene treten aus physikalischer Sicht auf, wenn Sportzuschauer eine «La-Ola-Welle» initiieren oder Beifall spenden? Inwieweit beeinflusst das Betrachten von Sportveranstaltungen die physische und psychische Gesundheit? Warum sind sich Sportzuschauer des Sieges ihrer Mannschaft oder ihres Spielers so sicher, dass sie hohe Mengen Geld wetten? Wie kommen sie zu ihren Urteilen hinsichtlich des Sieges oder der Niederlage ihres Teams? An welche rechtlichen Vorgaben ist die Polizei bei Einsätzen in Zusammenhang mit Sportevents gebunden und wie gehen sie gegen randalierende Sportzuschauer vor? Wie kommt es unter Sportzuschauern zu Gewalt und Ausschreitungen und in welchen Gruppen organisieren sich gewaltbereite Sportzuschauer?
Sport on television is big business, but it is about more than just commerce. Using a range of national case studies from Europe and beyond, this book analyses the political, economic, social and regulatory issues raised in relation to the buying and selling of television sports rights.
What economic rules govern sports? How does the sports business differ from other businesses? Playbooks and Checkbooks takes a fascinating step-by-step look at the fundamental economic relationships shaping modern sports. Focusing on the ways that the sports business does and does not overlap with economics, the book uncovers the core paradox at the heart of the sports industry. Unlike other businesses, the sports industry would not survive if competitors obliterated each other to extinction, financially or otherwise--without rivals there is nothing to sell. Playbooks and Checkbooks examines how this unique economic truth plays out in the sports world, both on and off the field. Noted economist Stefan Szymanski explains how modern sporting contests have evolved; how sports competitions are organized; and how economics has guided antitrust, monopoly, and cartel issues in the sporting world. Szymanski considers the motivation provided by prize money, uncovers discrepancies in players' salaries, and shows why the incentive structure for professional athletes encourages them to cheat through performance-enhancing drugs and match fixing. He also explores how changes in media broadcasting allow owners and athletes to play to a global audience, and why governments continue to publicly fund sporting events such as the Olympics, despite almost certain financial loss. Using economic tools to reveal the complex arrangements of an industry, Playbooks and Checkbooks illuminates the world of sports through economics, and the world of economics through sports.
This timely book offers a critical interpretation of the traditional social and economic accounts of sport. It provides an incisive analysis of professional sport and defines alternative foundations to the present model. The authors demonstrate that professional sport is an extremely complex phenomenon encompassing many unique factors depending on its global reach, financing and organization. In particular they address three significant issues: • an analysis of the relationship between sport and economic development in order to explain the place of professional sport in modern societies • a study of the main difficulties facing the organization of professional sports in terms of financing, collective bargaining and the consequences of revenue sharing for competitive balance • an exploration of alternatives to current governance structures which would involve a return to professional ethics. This insightful and topical book is essential for academics and students of sport management, researchers of the economics of sport, managers of clubs and federations involved in professional sports, as well as civil servants and journalists.
Starting with a major survey of the economics of sport, this volume involves primarily a comparison of the European and American models of sport, how to restructure leagues to make them more competitive, the analysis of gate-sharing mechanisms, the economic impact of promotion and relegation and a comparison of broadcasting regimes.
This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.
In this comprehensive Handbook, John Goddard and Peter Sloane present a collection of analytical contributions by internationally regarded scholars in the field, which extensively examine the many economic challenges facing the world's most popular
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data