How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

Author: Mike Smith

Publisher: AMACOM Div American Mgmt Assn

ISBN: 0814449018

Category: Business & Economics

Page: 240

View: 8209

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t be fooled—online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes—examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.


Homeland Security and the Business of Immigration

Author: Deepa Fernandes

Publisher: Seven Stories Press

ISBN: 158322954X

Category: Social Science

Page: 244

View: 3699

America has always portrayed itself as a country of immigrants, welcoming each year the millions seeking a new home or refuge in this land of plenty. Increasingly, instead of finding their dream, many encounter a nightmare—a country whose culture and legal system aggressively target and prosecute them. In Targeted, journalist Deepa Fernandes seamlessly weaves together history, political analysis, and first-person narratives of those caught in the grips of the increasingly Kafkaesque U.S. Homeland Security system. She documents how in post-9/11 America immigrants have come to be deemed a national security threat. Fernandes—herself an immigrant well-acquainted with U.S. immigration procedures—takes the reader on a harrowing journey inside the new American immigrant experience, a journey marked by militarized border zones, racist profiling, criminalization, detention and deportation. She argues that since 9/11, the Bush administration has been carrying out a series of systematic changes to decades-old immigration policy that constitute a roll back of immigrant rights and a boon for businesses who are helping to enforce the crackdown on immigrants, creating a growing "Immigration Industrial Complex." She also documents the bullet-to-ballot strategy of white supremacist elements that influence our new immigration legislation.

Targeted Killing in International Law

Author: Nils Melzer

Publisher: Oxford University Press on Demand

ISBN: 0199533164

Category: Law

Page: 468

View: 6382

A comprehensive analysis into the lawfulness of state-sponsored targeted killings under international human rights and humanitarian law, this book examines treaties, custom and general principles of law to determine the normative paradigms which govern the intentional use of lethal force against selected individuals in law enforcement and the conduct of hostilities. Through an exhaustive analysis of recent state practice and jurisprudence, the book establishes when targeted killing may be considered lawful, and what legal restraints are imposed on the practice in times of war and peace.

Rise and Kill First

The Secret History of Israel's Targeted Assassinations

Author: Ronen Bergman

Publisher: Random House

ISBN: 0679604685

Category: History

Page: 784

View: 7269

NEW YORK TIMES BESTSELLER • The first definitive history of the Mossad, Shin Bet, and the IDF’s targeted killing programs, hailed by The New York Times as “an exceptional work, a humane book about an incendiary subject.” The Talmud says: “If someone comes to kill you, rise up and kill him first.” This instinct to take every measure, even the most aggressive, to defend the Jewish people is hardwired into Israel’s DNA. From the very beginning of its statehood in 1948, protecting the nation from harm has been the responsibility of its intelligence community and armed services, and there is one weapon in their vast arsenal that they have relied upon to thwart the most serious threats: Targeted assassinations have been used countless times, on enemies large and small, sometimes in response to attacks against the Israeli people and sometimes preemptively. In this page-turning, eye-opening book, journalist and military analyst Ronen Bergman—praised by David Remnick as “arguably [Israel’s] best investigative reporter”—offers a riveting inside account of the targeted killing programs: their successes, their failures, and the moral and political price exacted on the men and women who approved and carried out the missions. Bergman has gained the exceedingly rare cooperation of many current and former members of the Israeli government, including Prime Ministers Shimon Peres, Ehud Barak, Ariel Sharon, and Benjamin Netanyahu, as well as high-level figures in the country’s military and intelligence services: the IDF (Israel Defense Forces), the Mossad (the world’s most feared intelligence agency), Caesarea (a “Mossad within the Mossad” that carries out attacks on the highest-value targets), and the Shin Bet (an internal security service that implemented the largest targeted assassination campaign ever, in order to stop what had once appeared to be unstoppable: suicide terrorism). Including never-before-reported, behind-the-curtain accounts of key operations, and based on hundreds of on-the-record interviews and thousands of files to which Bergman has gotten exclusive access over his decades of reporting, Rise and Kill First brings us deep into the heart of Israel’s most secret activities. Bergman traces, from statehood to the present, the gripping events and thorny ethical questions underlying Israel’s targeted killing campaign, which has shaped the Israeli nation, the Middle East, and the entire world. “A remarkable feat of fearless and responsible reporting . . . important, timely, and informative.”—John le Carré

Targeted Killings

Law and Morality in an Asymmetrical World

Author: Claire Finkelstein,Jens David Ohlin,Andrew Altman

Publisher: Oxford University Press

ISBN: 0199646481

Category: Law

Page: 496

View: 8683

The controversy surrounding targeted killings represents a crisis of conscience for policymakers, lawyers, philosophers and leading military experts grappling with the moral and legal limits of the war on terror. The book examines the legal and philosophical issues raised by government efforts to target suspected terrorists without giving them the safeguards of a fair trial.

The Brain-Targeted Teaching Model for 21st-Century Schools

Author: Mariale M. Hardiman

Publisher: Corwin Press

ISBN: 1412991986

Category: Education

Page: 223

View: 1545

This proven model for applying brain research for more effective instruction shows how to implement educational and cognitive neuroscience principles to classroom settings through a pedagogical framework.

The Social Legitimacy of Targeted Welfare

Attitudes to Welfare Deservingness

Author: Wim van Oorschot,Femke Roosma,Bart Meuleman,Tim Reeskens

Publisher: Edward Elgar Publishing

ISBN: 1785367218


Page: 384

View: 2459

This book addresses new perspectives on the perceived popular deservingness of target groups of social services and benefits, offering new insights and analysis to this quickly developing field of welfare attitudes research. It provides an up-to-date state of the art in terms of concepts, theories, research methods and data. The book offers a multi-disciplinary view on deservingness attitudes, with contributions from sociology, political science, media studies and social psychology. It links up with central welfare state debates about the allocation of collective resources between groups with particular needs, and wider categories of need.

Drones and Targeted Killing

Legal, Moral, and Geopolitical Issues

Author: Marjorie Cohn

Publisher: Interlink Publishing

ISBN: 1623710650

Category: Political Science

Page: 296

View: 3402

EXPERT ANALYSIS OF AN ILLEGAL AND IMMORAL PRACTICE The Bush administration detained and tortured suspected terrorists; the Obama administration assassinates them. Assassination, or targeted killing, off the battlefield not only causes more resentment against the United States, it is also illegal. In this interdisciplinary collection, human rights and political activists, policy analysts, lawyers and legal scholars, a philosopher, a journalist and a sociologist examine different aspects of the U.S. policy of targeted killing with drones and other methods. It explores the legality, morality and geopolitical considerations of targeted killing and resulting civilian casualties, and evaluates the impact on relations between the United States and affected countries. The book includes the documentation of civilian casualties by the leading non-governmental organization in this area; stories of civilians victimized by drones; an analysis of the first U.S. targeted killing lawsuit by the lawyer who brought the case; a discussion of the targeted killing cases in Israel by the director of PCATI which filed one of the lawsuits; the domestic use of drones; and the immorality of drones using Just War principles. Contributors include: Archbishop Desmond Tutu, Phyllis Bennis, Medea Benjamin, Marjorie Cohn, Richard Falk, Tom Hayden, Pardiss Kebriaei, Jane Mayer, Ishai Menuchin, Jeanne Mirer, John Quigley, Dr. Tom Reifer, Alice Ross, Jay Stanley, and Harry Van der Linden.


Author: Lori L. Harris

Publisher: Harlequin

ISBN: 1459225589

Category: Fiction

Page: 224

View: 3650

ZEROING IN Months after his wife had been brutally murdered, FBI profiler Alec Blade was on the desperate hunt to bring her murderer to justice. But after setting up residence in a sleepy Florida town, Alec made a startling discovery: The killer had a new target. Now, promising artist Katie Carroll was in danger and Alec's honor demanded he offer his protection. But long days—and nights—spent with Katie soon proved a distraction he couldn't afford. Could Alec uncover a deranged madman's true identity before it was too late?


Author: Marissa Garner

Publisher: Forever Yours

ISBN: 1455533963

Category: Fiction

Page: 384

View: 3282

For San Diego's elite FBI agents, risking their lives is standard procedure when it comes to capturing the city's most dangerous criminals-but falling in love is the greatest risk of all. RIPPED FROM THE HEADLINES . . . FBI Special Agent Marissa Panuska faces the most explosive case of her career when she impersonates a female terrorist to infiltrate an al-Qaeda cell. Her dark hair, olive complexion, and Arabic fluency make her the perfect imposter, but each passing hour raises the risk of discovery. Can she stop the dirty-bomb plot-alone-when the Feds don't even know the target? And should she trust the mysterious man who bursts into her life when her cover is blown? SO CLOSE TO REALITY . . . Former Navy SEAL Ameen Ali has a very personal reason for hating the terrorists and vowing to stop them. But when a beautiful woman joins the sleeper cell spreading death-to-America propaganda at his mosque, he doesn't want to believe she shares their evil goals. Can he convince her to join forces before it's too late?

Administering Targeted Social Programs in Latin America

From Platitudes to Practice

Author: Margaret E. Grosh

Publisher: World Bank Publications

ISBN: 9780821326206

Category: Business & Economics

Page: 174

View: 1975

Global Environment Facility Working Paper 8. Describes the five key research areas to be addressed by the Program for Measuring Incremental Costs for the Environment (PRINCE). This paper outlines incremental cost concepts, operational interpretations, national climate change studies, country studies on ozone protection, and transaction costs. It also develops a broad interpretation of incremental cost that can be used across the range of issues covered by the Global Environment Facility (GEF). Those issues include global warming, pollution of international waters, destruction of biodiversity, and ozone depletion. This is one of five GEF Working Papers to explore the PRINCE program and is co-published with the United Nations Development Programme and the United Nations Environment Programme.

Targeted Prayers


Publisher: Author House

ISBN: 1491882263

Category: Family & Relationships

Page: 254

View: 1156

Achieving Spiritual Freedom is not for the weak, meek, sensitive, passive or faint of heart. You must go after Spiritual freedom aggressively, passionately and strategically. You must be prepared to pray the daring prayers necessary to set yourself free from every form of captivity including witchcraft, late marriage, childlessness, poverty, rejection, failure at the point of breakthrough, generation curses, and household wickedness. Targeted Prayers is a book that will help you learn the dynamics of prayers and also equip you to arrest and court martial every opposition resisting your desired breakthroughs. They are harvesting prayers!

Targeted Therapy in Translational Cancer Research

Author: Apostolia-Maria Tsimberidou,Razelle Kurzrock,Kenneth C. Anderson,Maurie Markman

Publisher: John Wiley & Sons

ISBN: 1118468570

Category: Medical

Page: 400

View: 2101

Translational medicine has opened the gateway to the era of personalized medicine. No longer a one-size-fits-all approach, the treatment of cancer is now based on an understanding of underlying biologic mechanisms and is increasingly being tailored to the molecular specificity of a tumor. Translational Oncology: Targeted Therapy in Translational Cancer Research provides a comprehensive overview of the pertinent molecular discoveries in the cancer field and explains the clinical ramifications and utility of these on targeted cancer therapies. Beginning with a chapter introducing the “Bench to Bedside and Back” paradigm, an overview is presented of the exponential growth in the field of translational medicine, including historical perspectives and recent progress. Following the introduction, subsequent chapters review the progress of targeted therapy within three major categories: hematological malignancies, solid tumors, and hereditary cancers. Each of these categories comprises a single a chapter with subsections that discuss specific cancer types. Following this is a chapter on targeted and functional imaging that reviews progress in the different modalities of anatomical and molecular imaging used to complement targeted therapy. The next chapter discusses the need to combine individual agents with existing therapies or in novel combinations in order to overcome drug resistance. Following this is a chapter presenting the challenges in drug development and the selection of targets for cancer therapeutics. The final chapter offers perspectives on personalized medicine and presents future challenges in the investigation of optimal combinations and the identification of biomarkers that can provide both predictive and prognostic information for tailoring targeted therapies to individual patients.


Air Force One

Author: Noel Keane

Publisher: iUniverse

ISBN: 059540913X

Category: Fiction

Page: 316

View: 7186

Terrorists are attacking airliners using an unknown weapon that one surviving passenger described as a "missile with wings." Deaths and injuries are in the hundreds. Rumors of extraterrestrial visitors have the public in a panic. People are afraid to set foot on an airliner. Experts wonder if TWA 800 might have been the first of the attacks. The airline business is in danger of folding unless the terrorists are caught. An ex air traffic controller turned lawyer, Kyle Matthews, a man the FAA once wanted to fire, is asked to investigate. But when Air Force One is attacked, and pieces of the weapon are found in the cockpit, Matthews realizes that no terrorist group would have the resources to fund such a weapon. He shifts the focus of his investigation to one of several government agency heads, and narrows his suspects down to one particular official who he feels is stonewalling him. Matthews sets a trap to force his suspect to confess. After boarding the flight, the suspect is led to believe that the flight is about to be shot down. The suspect confesses, but the flight is attacked anyway.


Make Change Happen

Author: Liz Sherman

Publisher: iUniverse

ISBN: 1532035802

Category: Self-Help

Page: 86

View: 6179

Liz Sherman, a hardworking Canadian, doesnt like what she sees in todays society. Much of the world caters to the well-off, and most average and low-income people find themselves shopping at second-hand stores, where prices continue to increase. Meanwhile, there is more anxiety than ever about obtaining worldly goods, with stress being taken on for appearancesnot by necessity. But perhaps nothing is more frustrating than insurance companies, which have turned cheating hardworking people out of rightful claims into a science. In Targeted, the author shares how she battled insurance companies for almost nine years to get the settlement she deservedand she also examines the myriad other ways that society abuses everyday people. When Shermans legal battle finally ended, it was a sad victory, as she owed relatives and friends money and had suffered tremendous amounts of stress. She shares her inspiring story and argues that Canadians need a regulating agent to eradicate insurance company-sponsored fraud in this book.

Targeted Drug Strategies for Cancer and Inflammation

Author: Ann L. Jackman,Christopher P. Leamon

Publisher: Springer Science & Business Media

ISBN: 9781441984173

Category: Medical

Page: 254

View: 4562

Folate pathways are essential in metabolism and macromolecule synthesis. Antifolate drugs that are largely transported via a high capacity folate transporter (i.e. the reduced-folate carrier) and inhibit folate-dependent enzymes include the dihydrofolate reductase inhibitor, methotrexate, and the thymidylate synthase inhibitors, raltitrexed and pemetrexed. Major advances in folate research made within the last decade include (i) the approval of pemetrexed for the treatment of lung cancer and mesothelioma, and (ii) the demonstration that cell membrane-anchored folate receptors (FR) are exploitable for cancer and inflammatory disease management. FRs are not widely distributed in normal tissues, except on some luminal surfaces; however, they are accessible to systemically administered agents when expressed on many cancers as well as on activated macrophages involved in various inflammatory diseases. High affinity folate-radioisotope conjugates have been developed for imaging pathogenic FR-positive diseases, including cancer. Since the FR transports folates via a low capacity but high affinity endocytic pathway, a variety of FR-targeted antifolate drugs and folate conjugates bearing a wide range of payloads (including cytotoxic drugs) are currently being developed which exploit this property. The FR is also being utilized in immunotherapy approaches for the treatment of overexpressing cancers.

The Targeted Evaluation Process

A Performance Consultant's Guide to Asking the Right Questions and Getting the Results You Trust

Author: Wendy L. Combs,Salvatore V. Falletta

Publisher: American Society for Training and Development

ISBN: 9781562861407

Category: Business & Economics

Page: 166

View: 7511

Manage training evaluation with an organized and systematic approach to build flexible interventions, determine whether performance interventions achieved goals, and how-to partner with stakeholders throughout the process. Included are practical tools, templates, and sample questions.

Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators

A Manual for Business Communicators

Author: William D. Crano,Gary W. Selnow

Publisher: ABC-CLIO

ISBN: 0313368244

Category: Business & Economics

Page: 300

View: 7811

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

Targeted Learning

Causal Inference for Observational and Experimental Data

Author: Mark J. van der Laan,Sherri Rose

Publisher: Springer Science & Business Media

ISBN: 9781441997821

Category: Mathematics

Page: 628

View: 2157

The statistics profession is at a unique point in history. The need for valid statistical tools is greater than ever; data sets are massive, often measuring hundreds of thousands of measurements for a single subject. The field is ready to move towards clear objective benchmarks under which tools can be evaluated. Targeted learning allows (1) the full generalization and utilization of cross-validation as an estimator selection tool so that the subjective choices made by humans are now made by the machine, and (2) targeting the fitting of the probability distribution of the data toward the target parameter representing the scientific question of interest. This book is aimed at both statisticians and applied researchers interested in causal inference and general effect estimation for observational and experimental data. Part I is an accessible introduction to super learning and the targeted maximum likelihood estimator, including related concepts necessary to understand and apply these methods. Parts II-IX handle complex data structures and topics applied researchers will immediately recognize from their own research, including time-to-event outcomes, direct and indirect effects, positivity violations, case-control studies, censored data, longitudinal data, and genomic studies.


Author: Becky Avella

Publisher: Harlequin

ISBN: 1460380029

Category: Fiction

Page: 224

View: 8537

MARKED FOR MURDER When photos of Stephanie O'Brien are found in a serial killer's home, she must face the horrible truth that she's the next intended victim. She has nowhere to hide, nowhere to run—except to K-9 cop Rick Powell. As her self-appointed bodyguard, Rick will do anything to protect the innocent teacher—even keep his attraction at bay. He's known loss; he won't lose Stephanie. But the killer seems to anticipate their every move. And Rick fears he's never faced an opponent so cunning. One who won't stop till he has his victim right where he wants her…six feet under.