Written by an experienced business lawyer in the technology, scientific and engineering community, this publication is for the engineer with an innovative high-tech idea or concept who needs those crucial business insights and strategies to move that idea forward. It offers key analysis on how to leave a current employer, gain access to technologies and potential talent, and considers other issues that can reduce problems down the road. It even includes a step-by-step guide for accessing and protecting intellectual property at the earliest stages. To assist in the fundraising process, this resource explores all the available options to capitalize a business – from self-funding, to bootstrapping, to angel investors, to venture capital to government grants, to bank loans, to joint ventures. It also looks at the best ways to form a company so as to take advantage of various tax and business strategies, discusses compensation of employees with stock options or restricted stock plans, explains how an emerging company can expand internationally, and covers some key exit strategies such as an IPO or a merger/acquisition. It covers most everything a new technology business will face including hiring, firing, contracts, leases, loans, and product warranties. As you read, you will find this book is full of the stuff that engineers love: statistics, data, tools, spreadsheets, and research. But it also full of the anecdotal evidence and practical advice needed to stay the course. Now is a tremendous time for entrepreneurship. Although there have been periodic slowdowns in the economy, if you believe in a future, high-tech is the future in which to believe. This book is part of the Taylor & Francis/CRC Press series "What Every Engineer Should Know About... . Like the other books in the series, it is designed to provide you with important knowledge that will help you along your career path. This one will also help you make that path your own.
The Guide to Building and Growing a Green and Clean Business
Author: Eric Koester
Publisher: CRC Press
Category: Business & Economics
Written by a practicing business attorney with startup experience in the environmental and technology sectors, Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment. Part I The first section of the book lays the groundwork for any new entrepreneur to understand the history of the environmental and clean technology movements. The author explains the motivation of greentrepreneurs, the drivers of the green revolution into the future, and how to find the right market for your solution. Part II The next section takes a new business from initial idea to sales of the product or service. The book addresses where greentrepreneurs can find ideas around which to build a business; how to form a company to execute the business concept; how to find and retain founders, employees, advisors, and directors; how to raise money and make sales; and the importance of intellectual capital and assets. Part III Emphasizing aspects unique to the green business environment, the third part provides a sound understanding of utilities and energy generation and distribution and explores funding through project finance. It also looks at the players and process of selling to the government; the federal, state, and local regulatory impacts; government incentives and tax programs designed to spur clean technology development; and grants, loans, and other funds as sources of capital. Part IV In the fourth section, the author covers lessons learned and emerging challenges. He offers practical suggestions for going green that businesses can implement themselves and describes current green certifications. He also examines the role of venture capital and institutional investors in green innovation, international trends in green business, and the potential for exit events, such as public offerings, mergers, and acquisitions. Part V The final part focuses on lessons, tools, resources, and fundamentals essential to any entrepreneur. It discusses market research and business planning, details of forming a business, issues of employing people, smart intellectual property management, obstacles encountered in a difficult fundraising climate, and much more. A one-stop resource for green entrepreneurs, this comprehensive handbook equips you with the tools and knowledge to fully appreciate the unique challenges of developing a green business. Discussions of timely topics, advice, and additional resources are available at www.greentrepreneur.org
"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." –Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution “It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly–The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.” –Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School “Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success.” –Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools–and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: • Social networks with virtual environments, including Second Life • Online communities including Facebook • Viral Marketing and eNurturing • Serious Gaming • Widgets • Wikis • Blogging, including Twitter • RSS • Podcasting • Videocasting Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies–now, and for years to come. Sandy Carter’s breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don’t forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels.
How to Revive and Give Birth to Your Interrupted Dreams
Author: Tolu Adeleye , Ph.D
Publisher: Contemporary Lifestyle Publ
RECHARGE YOUR ZEST FOR LIFE Do you feel life owes you some unfulfilled achievement? Do you often look back with regrets on some of the dreams you started pursuing but abandoned in mid-stream? Have you deserted some of your life’s goals due to family, financial or other reasons? Have you been hindered by key players in your life in the achievement of your life’s goals? If you answered ‘Yes’ to any of the above questions, then this book is for you. You can achieve the passionate goals that you previously deserted. You can revive your interrupted dreams as you learn how to consider them in the light of your new circumstances. You can breathe new life into them, conceive them anew and pursue goals towards their ultimate delivery in your present day situation. You will discover how to: · Find out your strengths and discern your life’s purpose · Clarify what you want to do with your interrupted dreams in your present situation · Breathe new life into the deserted dreams that align with your life’s mission · Take modified action steps and pursue re-organized goals towards fulfillment of your dreams · Avoid ‘miscarriages’ and bring your revived dream to term this second time around · Overcome obstacles that make you weak and unable to attain your dream in due time · Take ownership of your newly delivered dream · Reproduce your dream achievement many times over Do not keep on living a discontented life. Go on, revive and revitalize your interrupted dreams and bring them forth when they come to term. Go ahead and recharge your enthusiasm for life!
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
A straightforward, lighthearted, and research-based parenting book for working parents who want to do the best they can for their children in the time they have together. Board-certified child psychologist David J. Palmiter, PhD, distills the broad and complex endeavor of parenting into 10 effective strategies for promoting happy and well-adjusted children in busy households.
Outlines a program developed by Gallup experts and based on a study of more than two million people to help readers discover their distinct talents and strengths and how they can be translated into personal and career successes. 100,000 first printing.
DO YOU DO WHAT YOU DO BEST EVERY DAY? Chances are, you don’t. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover their talents, Gallup introduced StrengthsFinder in the 2001 management book Now, Discover Your Strengths. The book ignited a global conversation, while StrengthsFinder helped millions discover their top five talents. In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular online assessment. With hundreds of strategies for applying your strengths, StrengthsFinder 2.0 will change the way you look at yourself -- and the world -- forever. AVAILABLE EXCLUSIVELY IN STRENGTHSFINDER 2.0 (using the access code included with each book): The StrengthsFinder 2.0 assessment, fine-tuned to be faster and more accurate A Strengths Discovery and Action-Planning Guide featuring: a customized version of your top five theme report; 50 Ideas for Action for building on your top five themes; and a strengths-based action plan for setting goals And much more on the StrengthsFinder 2.0 website: A strengths community area; resources, activities, and discussion guides; a strengths screensaver; and a program for creating display cards of your top five themes