A Primer for Using Open Source R Software for Accessibility and Visualization
Author: Alon Friedman
Publisher: Rowman & Littlefield
Category: Language Arts & Disciplines
Statistics for Library and Information Services, written for non-statisticians, provides logical, user-friendly, and step-by-step instructions to make statistics more accessible for students and professionals in the field of Information Science. It emphasizes concepts of statistical theory and data collection methodologies, but also extends to the topics of visualization creation and display, so that the reader will be able to better conduct statistical analysis and communicate his/her findings. The book is tailored for information science students and professionals. It has specific examples of dataset sets, scripts, design modules, data repositories, homework assignments, and a glossary lexicon that matches the field of Information Science. The textbook provides a visual road map that is customized specifically for Information Science instructors, students, and professionals regarding statistics and visualization. Each chapter in the book includes full-color illustrations on how to use R for the statistical model that particular chapter will cover. This book is arranged in 17 chapters, which are organized into five main sections: the first section introduces research design and data collection; the second section discusses basic statistical concepts, including descriptive, bivariate, time series, and regression analyses; section 3 covers the subject of visualization creation using Open Source R; section 4 covers decision making from the analysis; and the last section provides examples and references. Every chapter illustrates how to use Open Source R and features two subsections for the major ideas of the chapter: its statistical model and its visual representation. The statistical model captures the main statistical formulas/theories covered in each chapter, while the visual representation addresses the subject of the types of visualization that are produced from the statistical analysis model covered in that particular chapter. Don’t miss the book’s companion Web site at www.statisticsforlis.org
This title describes how best to use statistical data to produce professional reports on library activities. The authors cover data gathering, sampling, graphical representation of data and summary statistics from data, and also include a section on trend analysis. A full bibliography and a subject index make this a key title for any information professional..
Provides update to current thinking about, and reasons for, service evaluation of libraries in the UK. Examines quantitative and qualitative methods including questionnaires, focus groups, suggestions boxes and interview techniques.Problems arising from survey outcomes are summarised and long-term evaluation and the relevance of benchmarking are discussed.Contains case studies covering survey work in public, academic and special libraries; charters and service level agreements; and examples of relevant research projects.New chapter on performance measurement in the electronic library.
Proceedings of the Conference Held in Montréal on 18-19 August 2008 Reporting on the Global Library Statistics Project
Author: Michael Heaney
Publisher: Walter de Gruyter
Category: Language Arts & Disciplines
How can we measure the contribution which libraries make to society in the age of the internet? The existing international library statistics were developed nearly forty years ago and do not reflect library activity today. An international collaboration between IFLA, the UNESCO Institute of Statistics and the International Organization for Standardization (ISO) has developed standards for new library indicators for the twenty-first century. These conference papers present the first results using the new statistics, and look forward to the next steps. The conference also highlights a variety of other initiatives and developments in the fields of library statistics, benchmarking and indicators.
SUMARIO: what is marketing?; the corporate mission; marketing strategies for librarians and information professionals; the marketing mix; promotion and public relations; market segmentation; marketing research and market research; corporate identity and corporate image; the marketing plan. -- RESUMEN: The most successful organizations in a fast changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This well-known textbook introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains an extensive new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers; data mining and customer relationship management; and the current marketing focus.