Strategies for Musical Self-Expression and Creativity
Author: Christian V. Hauser
Publisher: Rowman & Littlefield
A musical composer, guitar rocker, and lyric opera singer team up to write this sensational book on songwriting. This book includes everything you want to know about the core competencies of songwriting, elements of music, and lyrics. Features include writing song lyrics, crafting musical compositions, musical styles, getting a contract, sustaining a career, publishers and agents, recording, and even how to survive in the music industry. No matter what music genre you desire---blues, country, hip hop, gospel, punk, classical, alternative, jingles, or rock---this is the book for you. You will find this fascinating book filled with tips, quotes from famous songwriters and musicians, and numerous stories on songwriting that will keep you fully engaged.
Understanding the Distribution Process, Platforms and Alternative Strategies
Author: C. Michael Brae
Publisher: Taylor & Francis
With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole. This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, and much more. Here you will find: * Specific DIY methods and strategies for distributing music throughout every platform possible * Case studies and discussions highlighting wholesale and retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets * Tips on how to incorporate retail distribution networks supporting Soundscan and employ marketing techniques using cutting-edge web technology * Distribution methods and promotion tactics to help you increase an effective "sell-through" on your music An accompanying website (www.routledge.com/cw/brae) features examples of distribution, licensing, and co-publishing agreements, sample Midem charts, sample proposals, quiz questions, web links and key terms.
Listings for places that buy popular music, jingles, film scores, musical plays, and more indicate the names and addresses of people to contact, specific requirements, and payment rates, and are supplemented by articles on the songwriting market
In today’s fast-moving music industry, what does it take to build a life-long career? Now more than ever, all those working in music need to be aware of many aspects of the business, and take control of their own careers. Understanding the Music Business offers students a concise yet comprehensive overview of the rapidly evolving music industry, rooted in real-world experiences. Anchored by a wealth of career profiles and case studies, this second edition has been updated throughout to include the most important contemporary developments, including the advent of streaming and the shift to a DIY paradigm. A new "Both Sides Now" feature helps readers understand differing opinions on key issues. Highly readable, Understanding the Music Business is the perfect introduction for anyone seeking to understand how musical talents connect to making a living.