There have already been several very successful books devoted to the original film in the Matrix trilogy. This entirely new collection of essays is the first book to examine the trilogy as a whole - as well as related products such as The Animatrix and the computer game. Contributors tackle these subjects from a range of perspectives: religion, philosophy, gender, race, film studies, and science, providing a comprehensive view of everything Matrix-related.Reviewing the cultural and religious implications of the trilogy, authors look at:* American Religion, Community and Revitilization: Why The Matrix Resonates* Religion and Salvation, the Optiate of The Matrix Franchise* Gimme that Bullet Time Religion, or, The Dream of Spiritually Perfect Violence* Ultimate Reality: Buddhist and Gnostic Constructions of BlissAlso covered are theories of cyberworlds, issues of gender and race and the games and ethics of simulation.
The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.
21st Century Sociology: A Reference Handbook provides a concise forum through which the vast array of knowledge accumulated, particularly during the past three decades, can be organized into a single definitive resource. The two volumes of this Reference Handbook focus on the corpus of knowledge garnered in traditional areas of sociological inquiry, as well as document the general orientation of the newer and currently emerging areas of sociological inquiry.
This book provides a semiotic analysis of 'scenes', powerful vehicles for introducing new ideas, perspectives and behaviours, as a concept. In particular, it examines the types of scene that exist; explores their effectiveness in spreading new ideas; and considers their vital role in introducing originality and difference in modern society.
Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.
Brand New Church? aims to make sense of what 'postmodern' actually looks and feels like in real life, and to ask what this means for the church. Over the past few years, Graeme Fancourt has travelled around the UK and USA consulting with a wide range of church leaders, including Sue Wallace, who founded Visions and Transcendence, Jonny Baker, a member of Grace, and Roy Searle of the Northumbria Community. He writes: "The church that I have encountered is thoughtful, active and confident in the gospel . . . Though holding many different views, these leaders all appear to take seriously the need for the church genuinely to engage (positively or negatively) with what it perceives to be the postmodern condition." The author reveals and explores the diversity of thinking found in local churches, in colleges and universities, and expressed in works of contemporary theology: the approaches of a range of writers, such as D. A. Carson, Peter Rollins, Pete Ward, Tom Wright and Stanley Hauerwas are examined to stimulating effect. The result is a thoroughly vibrant read, which offers a broad understanding of how - in these postmodern times - the church might engage fruitfully in dialogue and mission for the sake of all God's people.
Exiles: Living Missionally in a Post-Christian Culture presents a biblical, Christian worldview for the emergent church--people who are not at home in the traditional church or in the secular world. As exiles of both, they must create their own worldview that integrates their Christian beliefs with the contemporary world. Exiles seeks to integrate all aspects of life and decision-making and to develop the characteristics of a Christian life lived intentionally within emerging (postmodern) culture. It presents a plea for a dynamic, life-affirming, robust Christian faith that can be lived successfully in the post-Christian world of twenty-first century Western society. This book will present a Christian lifestyle that can be lived in non-religious categories and be attractive to not-yet Christians. Such a worldview takes ecology and politics seriously. It offers a positive response to the workplace, the arts, feminism, mystery and worship. Exiles seeks to develop a framework that will allow Christians to live boldly and courageously in a world that no longer values the culture of the church, but does greatly value many of the things the Bible speaks positively about. This book suggests that there us more to being a Christian than meets the eye. It explores the secret, unseen nooks and crannies in the life of a Christian and suggests that faith is about more than church attendance and belief in God. Written in a conversational, easy-to-read style, Exiles is aimed at church leaders, pastors and laypersons and seeks to address complex issues in a simple manner. It includes helpful photographs and diagrams.