How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
Author: Scott Stratten
Publisher: John Wiley & Sons
Category: Business & Economics
Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
Killing Kittens is a story of unlikely, yet lasting friendships; of loss and love and the need for emotional and physical human interaction. A lonely gay man, who suffers from a borderline personality disorder; his best friend, who truly loves him and the hustler from upstairs in need of an escape from an abusive relationship come together on an unforgettable and touching New Year's Eve. At its' core, Killing Kittens is a play about abuse; about people who abuse themselves; about people who abuse others; and about people who allow themselves to be abused. Dark Comedy/Drama 2M, 1F Adult Language and Content
This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call. All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.
Should one really try to befriend his enemies? Or would doing so just make things a whole lot worse? Emmy felt like she knew who was behind these all, especially after how Wendy attacked Ashley. She knew that something was behind Wendy's anger-and she was determined to figure out what it is. Thrown into the world of Caleb and Ashley, she realizes that there are far more dangerous things than what she thought were around-and she doesn't know if she's ready for them. Plus, a grave accident is about to happen-and it's going to change everyone's lives for good. Would Emmy be able to figure out the truth? Or will time just run out? Read how it all goes in The Sky Valley Cozy Mystery Cat Series Book 2: Who's Killing, Kitten? Out now!
When lawyer David Canaday is found dead and a battle over his estate ensues, Pru Marlowe is drawn into a murder investigation involving the dead man's three adult daughters and a kitten who is being blamed for Canaday's demise.
When it comes to murder this sleuth isn't pussyfootin' around... Veterinarian and amateur sleuth Jessica Popper takes center stage in the cast of an up-and-coming Long Island playwright’s last production—and the fur flies as Jess finds the theater world littered with clues to Simon Wainwright’s murder. Was the killer the actress who’s a real glamour-puss? Or her rival for Simon’s affections, a disheveled costume designer who looks like something the cat dragged in? Or how about the fat-cat Broadway producers? Jessie’s no scaredy-cat when she’s on the prowl, but she loses her cool when her future in-laws and their monstrous Maltese descend on the tiny cottage she shares with fiancé Nick Burby, Lou the one-eyed Dalmatian, rambunctious Westie Max, and the rest of her menagerie. Between coping with the “Invasion of the Burbarians” and playing cat and mouse with a killer, Jess could use nine lives herself. But curiosity killed the cat—will that be Jessie’s fate by the time the curtain falls? From the Paperback edition.