Political Marketing

Principles and Applications

Author: Jennifer Lees-Marshment

Publisher: Routledge

ISBN: 131768625X

Category: Political Science

Page: 274

View: 9831

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Political Marketing in the United States

Author: Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove

Publisher: Routledge

ISBN: 1136212191

Category: Political Science

Page: 312

View: 3160

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Routledge Handbook of Political Marketing

Author: Jennifer Lees-Marshment

Publisher: Routledge

ISBN: 1136597433

Category: Business & Economics

Page: 408

View: 6439

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

The Political Marketing Game

Author: J. Lees-Marshment

Publisher: Springer

ISBN: 0230299512

Category: Political Science

Page: 259

View: 5644

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

David und Goliath

Die Kunst, Übermächtige zu bezwingen

Author: Malcolm Gladwell

Publisher: Campus Verlag

ISBN: 3593420678

Category: Fiction

Page: 256

View: 9688

Wenn David auf Goliath trifft, hat er zwei Möglichkeiten: Spielt er nach dessen Regeln, wird er verlieren. Ist er bereit, die Regeln der Macht zu brechen, zwingt er den Riesen damit in die Knie. Malcolm Gladwell ist davon überzeugt: Underdogs sind Gewinner! In genialen Episoden von listigen Kriegsherren, halbstarken Basketballteams und inspirierten Softwareentwicklern zeigt der Kultautor, dass Triumph keine Frage der Größe, sondern der inneren Haltung ist. Gladwells hintersinniges Plädoyer für das Große im Kleinen ist zugleich ein Appell zum kreativen Ungehorsam. Nach der Lektüre dieses verblüffenden Buchs ist kein Riese mehr vor Ihnen sicher.

Political Public Relations

Principles and Applications

Author: Jesper Stromback,Spiro Kiousis

Publisher: Routledge

ISBN: 1135194122

Category: Business & Economics

Page: 352

View: 5397

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

Der tägliche Stoiker

366 nachdenkliche Betrachtungen über Weisheit, Beharrlichkeit und Lebensstil

Author: Ryan Holiday,Stephen Hanselman

Publisher: FinanzBuch Verlag

ISBN: 3960920717

Category: Self-Help

Page: 432

View: 1036

Wie findet man das wahre Glück? Wie lässt sich Erfolg wirklich bemessen? Und wie geht man mit den Herausforderungen des Alltags wie Wut, Trauer und der Frage nach dem Sinn des Ganzen um? Was große Geister wie George Washington, Friedrich der Große, Weltklassesportler oder Top-Performer längst für sich entdeckt haben, liegt mit "Der tägliche Stoiker" erstmals gesammelt vor. New York Times-Bestsellerautor Ryan Holiday und Stephen Hanselman haben das Wissen der Stoiker in 366 zeitlose Lektionen verpackt und zeigen, dass die Philosophie des Stoizismus nicht nur zeitlos, sondern gerade für unsere hektische und unsichere Zeit ein Segen ist. Weisheit, Mut, Gerechtigkeitssinn und Selbstbeherrschung sowie Gelassenheit lassen sich erlernen und helfen uns, in der zunehmenden Komplexität unserer Welt zu bestehen. Die uralten Weisheiten der Stoiker, gesammelt und kommentiert, unterstützen bei diesen alltäglichen Herausforderungen.

Freakonomics

überraschende Antworten auf alltägliche Lebensfragen ; [warum wohnen Drogenhändler bei ihren Müttern? Führt mehr Polizei zu weniger Kriminalität? Sind Swimmingpools gefährlicher als Revolver? Macht gute Erziehung glücklich?]

Author: Steven D. Levitt,Stephen J. Dubner

Publisher: N.A

ISBN: 9783442154517

Category:

Page: 411

View: 5272

Sind Swimmingpools gefährlicher als Revolver? Warum betrügen Lehrer? Der preisgekrönte Wirtschaftswissenschaftler Steven D. Levitt kombiniert Statistiken, deren Zusammenführung und Gegenüberstellung auf den ersten Blick absurd erscheint, durch seine Analysetechnik aber zu zahlreichen Aha-Effekten führt. Ein äußerst unterhaltsamer Streifzug durch die Mysterien des Alltags, der uns schmunzeln lässt und stets über eindimensionales Denken hinausführt.

Political Marketing: Theoretical and Strategic Foundations

Theoretical and Strategic Foundations

Author: Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman

Publisher: Routledge

ISBN: 1317462599

Category: Political Science

Page: 352

View: 7937

This is the first integrated theory-to-practice text on marketing's role in the political process. It

Political Marketing in Retrospective and Prospective

Author: Christine B. Williams,Bruce I. Newman

Publisher: Routledge

ISBN: 1317981324

Category: Political Science

Page: 152

View: 3920

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.

Europeisation of Political Rights

Voter Advice Application and Migrant Mobilisation in 2011 UK Elections

Author: Agata Dziewulska

Publisher: Agata Dziewulska

ISBN: 9788389547149

Category: Elections

Page: 157

View: 5939

Comparative Political Leadership

Author: Ludger Helms

Publisher: Springer

ISBN: 1137264918

Category: Political Science

Page: 326

View: 1263

This volume has been designed as a key resource in the field of international political leadership research. Written by a team of distinguished leadership scholars from three continents and nine countries, the original chapters gathered in this volume cover all the major fields of political leadership, from executive, legislative and party leadership to leadership in social movements and international organizations. The special value and appeal of this book relates to its genuinely comparative focus that characterizes all chapters.

Contemporary Politics in Australia

Theories, Practices and Issues

Author: Rodney Smith,Ariadne Vromen,Ian Cook

Publisher: Cambridge University Press

ISBN: 0521137535

Category: Political Science

Page: 446

View: 8921

A diverse range of experts provide a comprehensive introduction to current theories, debates and research in Australian political science.

Mein Weg

Author: Tony Blair

Publisher: C. Bertelsmann Verlag

ISBN: 364105088X

Category: Biography & Autobiography

Page: 823

View: 5972

Die politische und persönliche Autobiographie des europäischen Spitzenpolitikers Tony Blair fuhr 1997 den größten Wahlsieg der Labour Party in der britischen Geschichte ein und beendete damit eine 18-jährige Regierungszeit der Konservativen. Als Premierminister stand er bald im Ruf eines dynamischen Staatenlenkers, der mit seinem New Labour den Stillstand und Reformstau der Nach-Thatcher-Ära wirkungsvoll beendete. In seinen Memoiren gibt Tony Blair jetzt unverstellt Einblick in sein privates und politisches Leben und Wirken, wobei neben all den Erfolgen auch die Kontroversen und Enttäuschungen (Stichwort: Irak) nicht ausgeblendet werden. Ein Buch, das die Komplexitäten unserer globalisierten Welt und die Herausforderungen an Führungskräfte über das Politische hinaus konkret erfahrbar werden lässt und zudem Orientierung für die Zukunft bietet. Enthält Hintergrundinformationen aus erster Hand über die internationale Politik der letzten anderthalb Jahrzehnte.

Wer eincheckt, hat verloren

Ein Hotelangestellter packt aus

Author: Jacob Tomsky

Publisher: Ullstein eBooks

ISBN: 3843705283

Category: Language Arts & Disciplines

Page: 272

View: 7545

„Hochamüsant. Jacob Tomsky lüftet die kleinen pikanten Geheimnisse des Gastgewerbes.“ New York Times Jacob Tomsky hat über zehn Jahre in verschiedenen Luxushotels gearbeitet und eine Menge erlebt: Sex im Fahrstuhl, eine Reisegruppe, die eine Badewanne als Fritteuse umfunktioniert, den bitteren Kampf ums Trinkgeld und den mörderischen Stress eines 24-Stunden-Betriebs. Fünf-Sterne-Horror: In seinem pointierten Insiderbericht verrät er, wie die Branche tickt. „Ein schmissiger, witziger und haarsträubender Blick hinter die Kulissen der Hotelbranche. Ich liebe dieses Buch!“ Elizabeth Gilbert, Autorin des Bestsellers Eat, Pray, Love Mit vielen Tipps und Tricks: Wie man ein Upgrade erhält und am Abreisetag später auschecken kann.

Public Participation in Foreign Policy

Author: J. Headley,A. Reitzig,J. Burton

Publisher: Springer

ISBN: 0230367186

Category: Political Science

Page: 259

View: 4600

Experts from academia, governments, think tanks, NGOs, trade unions, and business investigate whether the public should play a greater role in foreign policy making by analysing their current role in the Iraq war (USA), Post-Apartheid (South Africa), trade relations with China (New Zealand) and other cases.

Das egoistische Gen

Mit einem Vorwort von Wolfgang Wickler

Author: Richard Dawkins

Publisher: Springer-Verlag

ISBN: 3642553915

Category: Science

Page: 489

View: 5599

p”Ein auch heute noch bedeutsamer Klassiker“ Daily Express Sind wir Marionetten unserer Gene? Nach Richard Dawkins ́ vor über 30 Jahren entworfener und heute noch immer provozierender These steuern und dirigieren unsere von Generation zu Generation weitergegebenen Gene uns, um sich selbst zu erhalten. Alle biologischen Organismen dienen somit vor allem dem Überleben und der Unsterblichkeit der Erbanlagen und sind letztlich nur die "Einweg-Behälter" der "egoistischen" Gene. Sind wir Menschen also unserem Gen-Schicksal hilflos ausgeliefert? Dawkins bestreitet dies und macht uns Hoffnung: Seiner Meinung nach sind wir nämlich die einzige Spezies mit der Chance, gegen ihr genetisches Schicksal anzukämpfen.

Principles and Practice of Social Marketing

An International Perspective

Author: Rob Donovan,Nadine Henley

Publisher: Cambridge University Press

ISBN: 1139492268

Category: Business & Economics

Page: N.A

View: 4478

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.