Marketing Research

An Applied Approach

Author: Naresh K. Malhotra,Daniel Nunan,David F. Birks

Publisher: N.A

ISBN: 9781292103129

Category: Marketing research

Page: 976

View: 2318

Revised edition of Marketing research, 2012.

Marketing Research

An Applied Approach

Author: Thomas C. Kinnear,James R. Taylor

Publisher: N.A

ISBN: 9780071144186

Category: Data Analysis

Page: 888

View: 3068

This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.

"Global Marketing Strategy" with "Marketing Research"

An Applied Approach

Author: Naresh Malhotra,Harold Chee

Publisher: Financial Times/Prentice Hall

ISBN: 9780582849891

Category:

Page: N.A

View: 7291

This excellent multipack offers two great titles at one fantastic low price. The pack includes Harold Chee's Global Marketing Strategy (ISBN: 0273623486) and Naresh Malhotra Marketing Research, European Edition: An Applied Approach (ISBN: 0273657445) .

Principles of Marketing with Marketing Research

An Applied Approach

Author: Frances Brassington,Naresh K. Malhotra,David F. Birks,Stephen Pettitt

Publisher: Financial Times/Prentice Hall

ISBN: 9780582832916

Category:

Page: 4

View: 7840

This great value multipack contains Brassington and Pettitt: Principles of Marketing 3e (0273657917) and Malhotra: Marketing Research Euro Edition 2e (0273657445).

Konsumentenverhalten

Author: Michael R. Solomon

Publisher: N.A

ISBN: 9783868940923

Category:

Page: 400

View: 337

Konsumentenverhalten, die neue Deutsche Ausgabe des internationalen Standardlehrwerks untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens, spannt einen Bogen zwischen Theorie / Praxis und vermittelt einen fundierten, umfassenden Überblick: Das Buch zeigt an zahlreichen, speziell für diese Ausgabe erstellten regionalen sowie an spannenden internationalen Fällen auf, wie wichtig die Rolle des Konsumentenverhaltens für die Formulierung von erfolgreichen Marketingzielen ist. Analysen aus Datensätzen der GfK und Sinus-Milieus machen bestimmte Gesetzesmäßigkeiten auch quantitativ begreifbar. Lernziele, Zusammenfassungen, Kontrollfragen und umfangreiche Onlineinhalte wie Kapitelfolien, weiterführende Literatur und Lösungen zu Aufgaben im Buch machen dieses Buch auch für das Selbststudium interessant.

Marketing Research

An Applied Orientation

Author: Naresh K. Malhotra

Publisher: N.A

ISBN: 9780131257337

Category: Marketing - Recherche

Page: 890

View: 1710

Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the success of the first edition by being current, contemporary, illustrative and user-friendly.

Steuerrecht leicht gemacht

Eine Einführung nicht nur für Studierende an Hochschulen, Fachhochschulen und Berufsakademien

Author: Stephan Kudert

Publisher: N.A

ISBN: 9783874403306

Category:

Page: 174

View: 9519

Praxishandbuch Werbung

Author: Günter Schweiger,Gertraud Schrattenecker

Publisher: N.A

ISBN: 9783867644686

Category: Werbung

Page: 435

View: 7425

Marketing Research

Author: Jan Wiid,Colin Diggines

Publisher: Juta and Company Ltd

ISBN: 9780702177446

Category: Business & Economics

Page: 272

View: 3951

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.

Essentials of Marketing Research

A Hands-On Orientation

Author: Naresh K. Malhotra

Publisher: Pearson

ISBN: 0133401820

Category: Business & Economics

Page: 420

View: 8973

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. This text provides a better teaching and learning experience–for you and your students. It will help you to: • Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management. • Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted. • Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material. • Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.

Marketing Research, European Edition

An Applied Approach with Global Marketing

Author: Malhotra,Hollensen

Publisher: Financial Times/Prentice Hall

ISBN: 9780582843943

Category:

Page: N.A

View: 4278

Qualitative Marktforschung

Konzepte - Methoden - Analysen

Author: Renate Buber,Hartmut Holzmüller

Publisher: Springer-Verlag

ISBN: 9783834994417

Category: Business & Economics

Page: 1152

View: 7044

79 Autoren geben Einblick in die theoretischen Wurzeln qualitativer Marktforschung, die grundlegende Methodologie, differente Forschungsstrategien sowie Herausforderungen in der Datenerhebung, Datenanalyse und Dateninterpretation. Anhand von Beispielen wird die Leistungsfähigkeit und Vielfältigkeit der Anwendungsmöglichkeiten der qualitativen Methodik bei der Analyse von Fragestellungen aus der Konsumforschung und dem Marketingmanagement demonstriert. In der 2. Auflage wurden aktuelle Entwicklungen integriert. "Auch Praktiker können von diesem Lehrbuch profitieren." w&v - werben & verkaufen

Basic Marketing Research

A Decision-making Approach

Author: Naresh K. Malhotra

Publisher: N.A

ISBN: 9780136066750

Category: Business & Economics

Page: 645

View: 4899

Marketing Management 4E

Author: Rajan Saxena

Publisher: Tata McGraw-Hill Education

ISBN: 9780070144910

Category: Marketing

Page: 883

View: 6764

Entdecken Sie Ihre Stärken jetzt!

Das Gallup-Prinzip für individuelle Entwicklung und erfolgreiche Führung

Author: Marcus Buckingham,Donald O. Clifton

Publisher: Campus Verlag

ISBN: 3593502526

Category: Business & Economics

Page: 288

View: 1590

Stärken der Mitarbeiter stärken, anstatt ihre Schwächen bekämpfen - das ist es, was Unternehmen erfolgreich macht. Denn wer täglich das tun darf, was er am besten kann, arbeitet am effektivsten. Damit individuelle Stärken einfach identifiziert und gefördert werden können, haben die Autoren den Strengths- Finder entwickelt. Dieser Selbsttest ermittelt die fünf größten persönlichen Stärken. In diesem Bestseller erhalten Führungskräfte und Mitarbeiter fundierte Informationen, wie diese "Top Five" im Arbeitsalltag am besten eingesetzt werden können - für mehr Zufriedenheit, Motivation und Erfolg im Job.

Marketing Research

A Practical Approach

Author: Bonita Kolb

Publisher: SAGE

ISBN: 184920490X

Category: Business & Economics

Page: 312

View: 9369

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Review of Marketing Research

Author: Naresh K. Malhotra

Publisher: M.E. Sharpe

ISBN: 9780765613042

Category: Business & Economics

Page: 352

View: 3799

The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.