Back in the 1830s, who was a young blacksmith from Vermont, about to make his mark on American history? John Deere, that’s who! Who moved to Illinois, where farmers were struggling to plow through the thick, rich soil they called gumbo? Who tinkered and tweaked and tested until he invented a steel plow that sliced into the prairie easy as you please? Long before the first tractor, who changed farming forever? John Deere, that’s who! Beautiful illustrations—including spectacular landscapes—reflect the time period and bring John Deere's remarkable story to life.
For a century, John Deere has been synonymous with powered farming. From its turn-of-the-century debut to today's world-class tractors, John Deere is the leader in its field. This book provides a highly illustrated review of all the great John Deeres, including rare prototypes.Features:, Detailed photography of every significant John Deere model produced., Includes rare prototypes, Oversize trim, excellent value
Die 16-jährige Aza Holmes hatte ganz sicher nicht vor, sich an der Suche nach dem verschwundenen Milliardär Russell Pickett zu beteiligen. Sie hat genug mit ihren eigenen Sorgen und Ängsten zu kämpfen, die ihre Gedankenwelt zwanghaft beherrschen. Doch als eine Hunderttausend-Dollar-Belohnung auf dem Spiel steht und ihre furchtlose beste Freundin Daisy es kaum erwarten kann, das Geheimnis um Pickett aufzuklären, macht Aza mit. Sie versucht Mut zu beweisen und überwindet durch Daisy nicht nur kleine Hindernisse, sondern auch große Gegensätze, die sie von anderen Menschen trennen. Für Aza wird es ein großes Abenteuer und eine Reise ins Zentrum ihrer Gedankenspirale, der sie zu entkommen versucht.
How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Author: Russell Glass,Sean Callahan
Publisher: John Wiley & Sons
Category: Business & Economics
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to WinCustomers, Beat Competitors, and Boost Profits makes the casethat big data is for real, and more than just big hype. The bookuses real-life examples—from Nate Silver to Copernicus, andApple to Blackberry—to demonstrate how the winners of thefuture will use big data to seek the truth. Written by a marketingjournalist and the CEO of a multi-million-dollar B2B marketingplatform that reaches more than 90% of the U.S. businesspopulation, this book is a comprehensive and accessible guide onhow to win customers, beat competitors, and boost the bottom linewith big data. The marketplace has entered an era where the customer holds allthe cards. With unprecedented choice in both the consumer world andthe B2B world, it's imperative that businesses gain a greaterunderstanding of their customers and prospects. Big data is the keyto this insight, because it provides a comprehensive view of acompany's customers—who they are, and who they may betomorrow. The Big Data-Driven Business is a complete guideto the future of business as seen through the lens of big data,with expert advice on real-world applications. Learn what big data is, and how it will transform theenterprise Explore why major corporations are betting their companies onmarketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodelmarketing Better information allows for better decisions, bettertargeting, and better reach. Big data has become an indispensabletool for the most effective marketers in the business, and it'sbecoming less of a competitive advantage and more like an industrystandard. Remaining relevant as the marketplace evolves requires afull understanding and application of big data, and The BigData-Driven Business provides the practical guidance businessesneed.
Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.
Discussions of Diversity in K-12 and Higher Education
Author: Joseph R. Jones
In Feather Boas, Black Hoodies, and John Deere Hats, Jones once again challenges our beliefs about difference and acceptance. As one reviewer writes, “through a series of rich narratives, Jones provides examples of attitudes, experiences, and institutional acts that continue to propagate the marginalization of people in our communities. Intertwined within these stories are thoughtfully selected ideas to help us understand that embracing difference, and not merely respecting it, can be the catalyst for real change in all of us.” The book engenders a dialogic space for individuals to grapple with the idea of difference and the importance of inclusion in educational environments, and by extension broader society.
The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company’s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes—and how to achieve it—The John Deere Way is the only way.
Development, Production, Competition and Evolution, 1971-1983
Author: Ronald K. Leonard,Richard Teal
The first part of the book tells the story of how the Consumer Products Division of John Deere came to be and how it was accomplished. Then the book discusses from start to finish the development of John Deere snowmobiles, including key products along the way and the people and processes that were part of the adventure. This includes racing and the significant role it played. Then the book discusses the decade from 1976 to 1986 when Deere introduced multitudes of new products for Lawn & Ground care and snowmobiles and the Horicon factory made significant contributions to Deere profits. The last section discusses how the snowmobile changed product engineering. Interspersed throughout the book are Fortune 500 rankings for Deere and comments on the financial effects that Horicon had upon Deere.
A recommended, proven way to broaden portfolios and profits Recommended by finance experts and used extensively by institutional investors, index funds and exchange-traded funds (ETFs) provide unmanaged, diversified exposure to a variety of asset classes. Index Investing For Dummies shows active investors how to add index investments to their portfolios and make the most of their money, while protecting their assets. It features plain-English information on the different types of index funds and their advantage over other funds, getting started in index investing, using index funds for asset allocation, understanding returns and risk, diversifying among fund holdings, and applying winning strategies for maximum profit.
The popular Joined at the Hip design team brings a fresh new palette to this quilt collection. See what can be done when a few lighter and brighter colors are splashed on country-style quilts. Get back to the land with 12 beautiful patchwork and applique designs inspired by the Iowa farms where the authors grew up Create projects ranging from table runners to wall quilts, lap quilts, and bed quilts Read appealing descriptions of life in the country and discover stories in the quilts themselves
Ranging from simple model variations to those machines built for specific purposes, this industrial-grade volume chronicles the "other line" of John Deere machinery. A mainstay in heavy industry and construction sites throughout the world, John Deere Industrials begins with coverage of the popular A-series with its yellow paint and the letter "I" added to the model designation that has become the hallmark of these incredible machines. (Delayed from Spring 2002)
A mysterious visitor changes the fortunes of a struggling Nebraska town in this “novel full of hope, humor and singular characters” (Parade). Wilma Porter runs the only bed and breakfast in Ebb, Nebraska, and knows everyone in the small town. She also knows their troubles. Calvin Millet, for example, has an ailing daughter at home and a wife who just up and left him—and on top of that, his department store is close to bankruptcy as a new Wal-Mart looms, and his house has been destroyed by a tornado. When a handsome stranger named Vernon L. Moore comes to town selling games of chance, more than a few eyebrows are raised. A consummate salesman, he befriends the troubled townspeople one by one. He listens to their stories and asks them intriguing questions that make them see their situations differently. The father of a dying child; the reclusive widow who’s taken permanent board at the B&B; the banker with ulterior motives; and the outspoken Wilma herself are all changed by their encounters with this mysterious man who seems not of this world. After all, no one has seen a traveling salesman in Ebb for more than thirty years. But wherever he’s from and whoever he is, he leaves behind a town where second chances are not only possible, they can—and do—happen. “If you’ve been charmed by Jimmy Stewart and the small-town miracles of It’s a Wonderful Life, treat yourself to this unusual little novel.” —Parade “A folksy, wise and gently amusing look at the importance of living life to the fullest and not only trusting in chance, but embracing uncertainty as the spice of life.” —Rocky Mountain News “Just what the doctor ordered.” —Detroit Free Press