Author: The Plano Conservancy for Historic Preservation, Inc.
Publisher: Arcadia Publishing
Category: Social Science
The year 1964 was momentous for civil rights as Congress passed the Twenty-fourth Amendment and Texas's own Lyndon B. Johnson unveiled his plan for the Great Society. That same year, the Plano school district integrated, setting an example for the state and nation. The tightknit community banded together through a language fluent to everyone--football. The Wildcats had few winning seasons and no state titles at that time, but with hard work and a trailblazing spirit, coaches Tom Gray and John Clark led the integrated team all the way to state championship victory in 1965. The Plano Conservancy for Historic Preservation, Inc. presents the inspiring story of the Wildcat fight for the title that made Plano a better place to live.
The World Cup, The Olympics, and the Struggle for Democracy
Author: Dave Zirin
Publisher: Haymarket Books
Category: Sports & Recreation
"You have to read David Zirin to believe him, and if you read him, you will believe him."—Jack McCallum, senior writer, Sports Illustrated "I once said Dave Zirin was the best young sportswriter in the US. I was wrong. He's simply the best."—Robert Lipsyte The people of Brazil celebrated when it was announced that they were hosting the twentieth World Cup (June 12–July 13, 2014), the world's most-viewed sporting tournament, and the thirty-first Summer Olympics (August 5–21, 2016). Now they are protesting in numbers the country hasn't seen in decades, with Brazilians taking to the streets to try to reclaim the sports they love but see being corrupted by powerful corporate interests, profiteering, and greed. In this compelling new book, relying on original reporting from the most dangerous corners of Rio to the halls of power in Washington, DC, Dave Zirin examines how sports and politics are colliding in remarkable fashion in Brazil, opening up an international conversation on the culture, economics, and politics of sports. One of "50 Visionaries Who Are Changing Our World" (Utne), Dave Zirin is a columnist for the Nation, SLAM, and SI.com. He is host of Sirius XM's popular weekly show Edge of Sports Radio and a regular guest on ESPN's Outside the Lines, Democracy Now!, and on MSNBC. His previous books include The John Carlos Story and What's My Name Fool? He lives near Washington, DC.
SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Amidst all the literature and discussion supporting globalization, author and geographer, Danilo J. Anton, argues against it. In his newest book, Diversity, Globalization, and the Ways of Nature, Anton demonstrates how diversity is necessary for both natural and cultural survival. He is not against progress, rather he illustrates how the "informatics revolution" can be used to promote public participation, capture traditional knowledge, and provide new methods for the defense of the natural environment.
Author: Francis Edward Abernethy,Carolyn Fiedler Satterwhite
Publisher: University of North Texas Press
Category: Social Science
Annotation Six essays discuss definitions and explanations of folklore, and methods of teaching it. Then 15 additional essays explore Texas folklore related to such topics as police burials, gang graffiti, fiddling, ghosts, dance halls, oil fields, spring rituals, and the dialect spoken along the border between Texas and Mexico. Numerous illustrations and black-and-white photographs. Annotation copyrighted by Book News, Inc., Portland, OR.
Coach Jackson takes you into his program and shows you how he creates one of the top cultures in the country. He uses stories from his experiences that will bring home his message of program building and leadership development. A must-read anyone wanting to create a championship culture or become an impactful leader.
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.
At seven years old Min Kym was a prodigy, the youngest ever student at the famed Purcell School of Music. At eleven she won her first international prize. And at twenty-one, she found "the one," the violin that would transform her life: a rare 1696 Stradivarius. Her career soared. She recorded the Brahms concerto and a world tour was planned.
In The Everyday Language of White Racism, Jane H. Hill provides an incisive analysis of everyday language to reveal the underlying racist stereotypes that continue to circulate in American culture. provides a detailed background on the theory of race and racism reveals how racializing discourse—talk and text that produces and reproduces ideas about races and assigns people to them—facilitates a victim-blaming logic integrates a broad and interdisciplinary range of literature from sociology, social psychology, justice studies, critical legal studies, philosophy, literature, and other disciplines that have studied racism, as well as material from anthropology and sociolinguistics Part of the Blackwell Studies in Discourse and Culture Series
Covering every step of research, writing, and documentation, Writing from Sources provides a complete guide to source-based writing. The book builds from fundamental skills -- such as annotating a passage -- to more demanding ones such as integrating sources smoothly into an original argument. Examples, exercises, and guidance throughout help students gain confidence with essential concepts, while numerous readings drawn from a variety of sources provide models and practice in every skill.
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
Game Design Foundations, Second Edition covers how to design the game from the important opening sentence, the One Pager document, the Executive Summary and Game Proposal, the Character Document to the Game Design Document. The book describes game genres, where game ideas come from, game research, innovation in gaming, important gaming principles such as game mechanics, game balancing, AI, path finding and game tiers. The basics of programming, level designing, and film scriptwriting are explained by example. Each chapter has exercises to hone in on the newly learned designer skills that will display your work as a game designer and your knowledge in the game industry."
"It was all so honest, before the end of our collective innocence. Top Forty jocks screamed and yelled and sounded mightier than God on millions of transistor radios. But on FM radio it was all spun out for only you. On a golden web by a master weaver driven by fifty thousand magical watts of crystal clear power . . . before the days of trashy, hedonistic dumbspeak and disposable three-minute ditties . . . in the days where rock lived at many addresses in many cities." –from FM As a young man, Richard Neer dreamed of landing a job at WNEW in New York–one of the revolutionary FM stations across the country that were changing the face of radio by rejecting strict formatting and letting disc jockeys play whatever they wanted. He felt that when he got there, he’d have made the big time. Little did he know he’d have shaped rock history as well. FM: The Rise and Fall of Rock Radio chronicles the birth, growth, and death of free-form rock-and-roll radio through the stories of the movement’s flagship stations. In the late sixties and early seventies–at stations like KSAN in San Francisco, WBCN in Boston, WMMR in Philadelphia, KMET in Los Angeles, WNEW, and others–disc jockeys became the gatekeepers, critics, and gurus of new music. Jocks like Scott Muni, Vin Scelsa, Jonathan Schwartz, and Neer developed loyal followings and had incredible influence on their listeners and on the early careers of artists such as Bruce Springsteen, Genesis, the Cars, and many others. Full of fascinating firsthand stories, FM documents the commodification of an iconoclastic phenomenon, revealing how counterculture was coopted and consumed by the mainstream. Richard Neer was an eyewitness to, and participant in, this history. FM is the tale of his exhilarating ride.