Communication issues involving sports media permeate myriad levels of society. These issues are important sources for learning and reinforcing social beliefs; they are salient contexts for investigating issues of identity, including ethnicity, gender, class, sexual orientation, ability/disability, and more. Consequently, sport and media inscribe numerous implicit and explicit ideologies that saturate our culture. Using a wide variety of theoretical and methodological constructs (for example: surveys, content analyses, ethnographic research, field work, rhetorical approaches, other appropriate quantitative or qualitative approaches), Examining Identity in Mediated Sports examines various media - including television, film, advertising, print, Web sites, and nontraditional media - to expose how the intersection of sport and media construct, reinforce, and/or perpetuate perceptions of human identities. This book: - investigates the numerous ways print, electronic, and digital media present issues of identity in sports coverage - each chapter addresses media portrayals and/or cultural representations of one or more form of identity - ethnicity, gender, class, sexual orientation, ability/disability, etc - as it relates to sport - contributors, both seasoned and up-and-coming scholars of sport, represent a fine and diverse balance of intellectual ideologies
Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
Identity and socialization among sports fans are burgeoning areas of study among a growing cadre of scholars in the social sciences and beyond. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, is an eclectic collection of new studies from accomplished and emerging scholars in the fields of communication, business, geography, kinesiology, psychology, and more, who employ a wide range of methodologies including quantitative, qualitative, and critical analyses.
Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.
The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
To understand and more creatively capture the social world, visual methods have increasingly become used by researchers in the social sciences and education. However, despite the rapid development of visual-based knowledge, and despite the obvious links between human movement and visual forms of understanding, visual research has been scarce in the fields of physical culture and physical education pedagogy. This groundbreaking book is the first to mark a "visual turn" in understanding and researching physical culture and pedagogies, offering innovative, image-based research that reveals key issues in the domains of sport, health, and physical education studies. Integrating visual research into physical culture and pedagogy studies, the book provides the reader with different ways of "seeing", looking at, and critically engaging with physical culture. Since human movement is increasingly created, established, and pedagogized beyond traditional educational sites such as schools, sport clubs, and fitness gyms, the book also explores the notion of visual pedagogy in wider physical culture, helping the reader to understand how visual-based technologies such as television, the internet, and mobile phones are central to people’s engagement with physical culture today. The book demonstrates how the visual creates dynamic pedagogical tools for revealing playful forms of embodiment, and offers the reader a range of visual methods, from researcher-produced photo analysis to participatory-centred visual approaches, that will enhance their own study of physical culture. Pedagogies, Physical Culture and Visual Methods is important reading for all advanced students and researchers with an interest in human movement, physical education, physical culture, sport studies, and research methods in education.
Out of Bounds is a collection of essays that regards the media representation of professional sports through the lens of cultural studies. Editors Aaron Baker and Todd Boyd contend that the popularity of sports derives not simply from their appeal as leisure entertainment but from their contribution to discussion of larger issues of class, race, gender, and masculinity. Essays in the collection challenge media wisdom about the apolitical nature of sports by examining how they contribute to the contested process of defining social identities. Included within a broad range of works are "'Never Trust a Snake': WWF Wrestling as Masculine Melodrama," (Henry Jenkins), "Mike Tyson and the Perils of Discursive Constraints: Boxing, Race and The Assumption of Guilt" (John Sloop), and "Visible Difference and Flex Appeal: The Body, Sex, Sexuality, and Race in the Pumping Iron Films" (Christine Holmlund).
This collection of innovative essays sets the agenda for a revitalized debate on the hybrid communicative practices that constitute the (post)modern media landscape and which cross the boundaries between fact and fiction, information and entertainment, public knowledge and popular culture. In this challenging and provocative collection, the contributors rethink key issues - the meaning of the public interest, the quality of media performance and (de)regulation. In the process they raise topics rarely addressed in normative media theories, for example, the ethics of sports reporting, the moral reasoning in popular culture and the required professional standards for infotainment genres such as reality television and gossip journalism.