Eat This, Not That! 2013

The No-Diet Weight Loss Solution

Author: David Zinczenko

Publisher: Rodale

ISBN: 1609618254

Category: Health & Fitness

Page: 321

View: 1620

Provides a nutritional reference that counsels readers on how to make informed dietary choices and swap bad foods for better foods, using examples of foods available in such popular fast food restaurants as Applebee's, Burger King, Chili's, Olive Garden,and McDonald's.

The Eat This, Not That! No-Diet Diet

Thousands of simple food swaps that can save you 10, 20, 30 pounds--or more!

Author: David Zinczenko,Matt Goulding

Publisher: Ballantine Books

ISBN: 1101884444

Category: Health & Fitness

Page: 352

View: 5072

David Zinczenko and Matt Goulding build on the success of their wildly popular Eat This, Not That! series to create a complete morning-to-night, 365-day eating plan that will have you enjoying all your favorite foods—and help you shed pounds with ease. Imagine a diet plan that lets you eat at Burger King, McDonald’s, Dunkin’ Donuts, and Olive Garden—and still strip away 10, 20, even 30 pounds or more. A diet plan that lets you order takeout pizza, whip up a box of macaroni and cheese, even reach into the freezer section for ice cream—and never worry about gaining weight or going hungry. A diet plan that lets you enjoy your most indulgent comfort foods whenever you want—and actually teaches you how to eat them more often! The Eat This, Not That! No-Diet Diet is the easiest, most revolutionary weight-loss plan ever created. Whether you’re in the drive-through, the family restaurant, the supermarket aisle, or your own kitchen, you make dozens of decisions every day that affect your weight and your health. Now, those decisions will be a breeze. Dana Bickelman of Waltham, Massachusetts, lost 70 pounds in one year, while still enjoying her favorite restaurants: Dunkin’ Donuts and Olive Garden. “Boys want to say hi to me now, and that’s awesome,” she exclaims. “I’ve never had this kind of attention before, and it’s wonderful.” Michael Colombo of Staten Island, New York, lost 91 pounds in less than 9 months, while eating his favorite McDonald’s sandwiches—and skipping products labeled as “health food.” “It’s a lot easier than [I] thought,” he says. “My confidence has skyrocketed.” Erika Bowen of Minneapolis, Minnesota, dropped 84 pounds in 17 months, just by shopping smarter in the supermarket. “There was a time when I refused to wear tank tops,” she says. “But now I’m very comfortable in my own skin, and I’m wearing things I’d never have worn before.” No matter where you are or what you crave, you’ll be stunned to discover how easy losing weight can be.

Cook This, Not That!

Hundreds of quick & healthy meals that can save you 10, 20, 30 pounds--or more!

Author: David Zinczenko,Matt Goulding

Publisher: Galvanized Books

ISBN: 1101884428

Category: Cooking

Page: 352

View: 9885

Millions of Americans have lost tens of millions of unwanted pounds with the simple restaurant and supermarket swaps in Eat This, Not That! Now, the team behind the bestselling series turns its nutritional savvy to the best place in the world for you to strip away extra pounds, take control of your health, and put money back in your own pocket: your own kitchen. Did you know the average dinner from a chain restaurant costs nearly $35 a person and contains more than 1,200 calories? That’s hard on your wallet and your waistline, and few people understand this better than David Zinczenko and Matt Goulding. Their response: Learn to cook all your favorite restaurant food at home—and watch the pounds disappear! Make no mistake—this is no rice-and-tofu cookbook. The genius of Cook This, Not That! is that it teaches you how to save hundreds—sometimes thousands—of calories by recreating America’s most popular restaurant dishes, including Outback Steakhouse’s Roasted Filet with Port Wine Sauce, Uno Chicago Grill’s Individual Deep Dish Pizza, and Chili’s Fire Grilled Chicken Fajita. Other priceless advice includes: • The 37 Ways to Cook a Chicken Breast, A Dozen 10-Minute Pasta Sauces, The Ultimate Sandwich Matrix, and other on-the-go cooking tips • Scorecards that allow you to easily compare the nutritional quality of the carbohydrates, fats, and proteins in every meal you eat • The truth about how seemingly healthy foods, such as wheat bread, salmon, and low-fat snacks, may be secretly sabotaging your health

Eat This, Not That! 2012

The No-Diet Weight Loss Solution

Author: David Zinczenko

Publisher: Rodale

ISBN: 1609610652

Category: Health & Fitness

Page: 368

View: 513

A latest edition of a best-selling reference reveals nutritional counts for a wide range of supermarket and restaurant foods while informing readers about deceptive marketing techniques that are promoting the obesity epidemic. Original. 600,000 first printing.

The Dash Diet Weight Loss Solution

2 Weeks to Drop Pounds, Boost Metabolism, and Get Healthy

Author: Marla Heller

Publisher: Grand Central Life & Style

ISBN: 145551277X

Category: Health & Fitness

Page: 256

View: 7652

New York Times bestselling author Marla Heller provides readers with a new DASH diet program specifically for losing weight fast and keeping it off for good. THE NEW YORK TIMES BESTSELLER--BASED ON THE DIET RANKED "#1 BEST DIET OVERALL" BY US NEWS & WORLD REPORT--FOR 4 YEARS IN A ROW! The DASH diet isn't just for healthy living anymore-now it's for healthy weight loss, too. Using the key elements of the DASH (Dietary Approaches to Stop Hypertension) diet and proven, never-before-published NIH research, bestselling author, foremost DASH dietitian and leading nutrition expert Marla Heller has created the most effective diet for quick-and lasting-weight loss. Based on the diet rated the #1 Best Overall Diet by Us News & World Report, this effective and easy program includes menu plans, recipes, shopping lists, and more. Everything you need to lose weight and get healthy! With a diet rich in fruits, vegetables, low-fat and nonfat dairy, lean meats, fish and poultry, nuts, beans and seeds, heart healthy fats, and whole grains, you will drop pounds and revolutionize your health, while eating foods you love. In just 2-weeks you'll experience: Faster metabolism Lower body fat Improved strength and cardiovascular fitness Plus lower cholesterol and blood pressure without medication, without counting calories! As effective as the original DASH is for heart health, the program is now formulated for weight loss!

Eat This, Not That! Supermarket Survival Guide

Thousands of easy food swaps that can save you 10, 20, 30 pounds--or more!

Author: David Zinczenko,Matt Goulding

Publisher: Galvanized Books

ISBN: 1101884452

Category: Health & Fitness

Page: 368

View: 382

Revised, expanded, and updated with all-new nutrition facts and information, Eat This, Not That! Supermarket Survival Guide is the ultimate authority on packaged foods, produce, and dairy and meat products when it’s time to go shopping for your family. With more than 50,000 food products in the average supermarket, it’s no wonder shoppers feel confused and overwhelmed. How do they know what to buy to eat healthier and avoid packing on pounds? And as food prices skyrocket, how do consumers know they’re getting the best deals? Eat This, Not That! Supermarket Survival Guide will steer buyers away from nutritional danger zones and protect them with the power of knowledge. On every page, readers will find easy-to-follow tips and nutrition facts that help them make the best choices for cutting calories, shedding pounds, and even saving money! Based on extensive research and market reporting, Eat This, Not That! Supermarket Survival Guide finally puts the shopper in control of his or her family’s diet and health.

Eat It to Beat It!

Banish Belly Fat-and Take Back Your Health-While Eating the Brand-Name Foods You Love!

Author: David Zinczenko

Publisher: Ballantine Books

ISBN: 0345547942

Category: Health & Fitness

Page: 368

View: 4695

NEW YORK TIMES BESTSELLER Eat the World’s Most Delicious Foods—and Start Dropping Pounds Today! Discover thousands of shocking food truths to help flatten your belly fast—and get you on the path to better health! ABC News Nutrition and Wellness editor Dave Zinczenko, author of the multimillion-copy bestselling Eat This, Not That! series, blows the lid off the bizarre, unnecessary, and shocking ingredients in many common brands, and shows you how making smart choices about the foods you love—including burgers, pizza, and chocolate—can help you lose weight, drop blood pressure, boost your immune system, and more. Discover how you can EAT IT! to help . . . BEAT IT! WEIGHT GAIN! IHOP’s Chicken and Spinach Salad has as many calories as 6 Klondike Bars! Good news: A similar salad at another restaurant will save you more than 1,200 calories! BEAT IT! MOODINESS! Some dark chocolate brands contain polyphenols, the near-magical nutrients that improve learning and memory, boost mood, and lower stress levels. BEAT IT! HIGH BLOOD SUGAR! Can you believe there’s oatmeal on the market with as much sugar per serving as 13 Hershey’s Kisses? Change your breakfast order and start taking control of your blood sugar levels today! With Eat It to Beat It!, better living starts right now! Advance praise for Eat It to Beat It! “David Zinczenko provocatively exposes what’s in our food, so grab a fork and start indulging your way back to health with his advice.”—Mehmet Oz, M.D. “Dave Zinczenko’s investigations into the truth about our food make him one of the top nutrition experts in America. Eat It to Beat It! is an essential guidebook for anyone with an appetite for eating and living well.”—Travis Stork, M.D., co-host, The Doctors From the Trade Paperback edition.

Drink This Not That!

The No-Diet Weight Loss Solution

Author: David Zinczenko,Matt Goulding

Publisher: Rodale Books

ISBN: 9781605295398

Category: Health & Fitness

Page: 336

View: 444

The fastest way to lose weight isn’t on the treadmill. And it’s not by counting calories, either. Believe it or not, the easiest, fastest, and longest lasting way to lose weight doesn’t even involve watching your food intake: It’s all about watching what you drink. See, if you’re like the average American, today you will drink about 450 calories. That’s a quarter of the calories you’re supposed to eat in an entire day—and then, of course, you’ll eat plenty of calories, too! But now there’s Drink This, Not That!, the breakthrough new book from the editors of Eat This, Not That! New research reveals that it’s not just our food that’s making America fat—it’s the beverages we wash it all down with. But you can strip away calories and fat—up to 23 pounds this year alone—simply by changing your choices of drinks (and still eating all your favorite foods)! Did you know: *One bottle of Sunkist orange drink has more sugar than four packs of Reese’s Peanut Butter Cups *A large Grape Expectations II Smoothie from Smoothie King has more sugar than 13 Twinkies! *If you turn your large latte into a large cappuccino, you could lose more than 9 pounds this year! *A White Chocolate Mocha from Starbucks has more than 20 times as many calories as their regular coffee! With this illustrated guide to hundreds of drink options—and eye-opening nutrition secrets for fast and permanent weight loss—you’ll make the smartest choices for you and your family, every time. Additional features in Drink This, Not That! include: • The 20 Worst Drinks in America • The Truth About Bottled Water • The Truth About High Fructose Corn Syrup • The Anatomy of America’s Most Popular Beverages • Energy Drinks: Energy or Enemy? • The Ultimate Smoothie Selector • And more!

The Calorie Myth

How to Eat More, Exercise Less, Lose Weight, and Live Better

Author: Jonathan Bailor

Publisher: HarperCollins

ISBN: 0062403982

Category: Health & Fitness

Page: 336

View: 6994

Contrary to what most diets would have you believe, the human body does not recognize all calories as equal. Some foods are used to boost brain power, fuel metabolism, and heal the body—while others are simply stored as fat. In The Calorie Myth, Bailor shows us how eating more of the right kinds of foods and exercising less, but at a higher intensity, is the true formula for burning fat. Why? Because eating high-quality foods balances the hormones that regulate our metabolism. When we eat these foods, our bodies naturally maintain a healthy weight. But when we eat sugar, starches, processed fats, and other poor-quality foods, the body's regulatory system becomes "clogged" and prevents us from burning extra calories. Translation: Those extra 10 pounds aren't the result of eating too much . . . they're the result of eating the wrong foods! Bailor offers clear, comprehensive guidance on what to eat and why, providing an eating plan, recipes, and a simple yet effective exercise regimen. Losing weight doesn't have to mean going hungry or spending hours at the gym. The Calorie Myth offers a radical and effective new model for weight loss and long-term health.

Cook This, Not That! Easy & Awesome 350-Calorie Meals

Author: David Zinczenko,Matt Goulding

Publisher: Rodale

ISBN: 1609615050

Category: Cooking

Page: N.A

View: 7731

Counsels readers on how to lose weight and save money by cooking at home, sharing recipes for healthier adaptations of favorites that measure three hundred fifty calories per meal or less.

The China Study: Revised and Expanded Edition

The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss, and Long-Term Health

Author: T. Colin Campbell,Thomas M. Campbell II

Publisher: BenBella Books, Inc.

ISBN: 1942952902

Category: Health & Fitness

Page: 496

View: 3433

The revised and expanded edition of the bestseller that changed millions of lives The science is clear. The results are unmistakable. You can dramatically reduce your risk of cancer, heart disease, and diabetes just by changing your diet. More than 30 years ago, nutrition researcher T. Colin Campbell and his team at Cornell, in partnership with teams in China and England, embarked upon the China Study, the most comprehensive study ever undertaken of the relationship between diet and the risk of developing disease. What they found when combined with findings in Colin’s laboratory, opened their eyes to the dangers of a diet high in animal protein and the unparalleled health benefits of a whole foods, plant-based diet. In 2005, Colin and his son Tom, now a physician, shared those findings with the world in The China Study, hailed as one of the most important books about diet and health ever written. Featuring brand new content, this heavily expanded edition of Colin and Tom’s groundbreaking book includes the latest undeniable evidence of the power of a plant-based diet, plus updated information about the changing medical system and how patients stand to benefit from a surging interest in plant-based nutrition. The China Study—Revised and Expanded Edition presents a clear and concise message of hope as it dispels a multitude of health myths and misinformation. The basic message is clear. The key to a long, healthy life lies in three things: breakfast, lunch, and dinner.

The New American Diet

How secret obesogens are making us fat, and the 6-week plan that will flatten yo ur belly for good!

Author: Stephen Perrine,Heather Hurlock

Publisher: Rodale Books

ISBN: 1605292273

Category: Health & Fitness

Page: 320

View: 9685

Unbelievable, impossible--but true! Based on the latest nutritional and environmental science, The New American Diet will turn modern weight-loss thinking on its head, and change the way you eat, look and live--for good! In this groundbreaking new 6-week weight-loss plan, based on the latest research and test-driven by 400 people--men and women who lost an average of 15 pounds in just 6 weeks!--authors Stephen Perrine and Heather Hurlock expose the truth about scores of recently discovered obesity-causing chemicals lurking in the American diet, chemicals so hazardous to our weight that researchers have coined a new phrase for them: "Obesogens." The New American Diet unveils the first diet plan to reverse "the obesogen effect" and strip off 10, 20, 30 pounds or more! Discover why your weight isn't your fault, and why calories eaten and calories burned are only the beginning of the story. Learn how to lose weight while eating all your favorite foods--steak, pasta, ice cream and even chocolate--by breaking free of the "Old American Diet" myths that are keeping us fat.

The Starch Solution

Eat the Foods You Love, Regain Your Health, and Lose the Weight for Good!

Author: John McDougall,Mary McDougall

Publisher: Rodale Books

ISBN: 1609613945

Category: Health & Fitness

Page: 368

View: 874

Pick up that bread! This doctor-approved method lets you keep the carbs and lose the pounds! Fear of the almighty carb has taken over the diet industry for the past few decades--from Atkins to Dukan--even the mere mention of a starch-heavy food is enough to trigger an avalanche of shame and longing. But the truth is, carbs are not the enemy! Bestselling author John A. McDougall and his kitchen-savvy wife, Mary, prove that a starch-rich diet can actually help you lose weight, prevent a variety of ills, and even cure common diseases. By fueling your body primarily with carbohydrates rather than proteins and fats, you will feel satisfied, boost energy, and look and feel your best. Including a 7-Day Sure-Start Plan, helpful weekly menu planner, and nearly 100 delicious, affordable recipes, The Starch Solution is a groundbreaking program that will help you shed pounds, improve your health, save money, and change your life.

The 4-Hour Body

An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman

Author: Timothy Ferriss

Publisher: Harmony

ISBN: 0307463656

Category: Health & Fitness

Page: 576

View: 1224

The New York Times bestselling author of The 4-Hour Workweek teaches you how to reach your peak physical potential with minimum effort. Is it possible to: • Reach your genetic potential in 6 months? • Sleep 2 hours per day and perform better than on 8 hours? • Lose more fat than a marathoner by bingeing? Indeed, and much more. The 4-Hour Body is the result of an obsessive quest, spanning more than a decade, to hack the human body. It contains the collective wisdom of hundreds of elite athletes, dozens of MDs, and thousands of hours of jaw-dropping personal experimentation. From Olympic training centers to black-market laboratories, from Silicon Valley to South Africa, Tim Ferriss, the #1 New York Times bestselling author of The 4-Hour Workweek, fixated on one life-changing question: For all things physical, what are the tiniest changes that produce the biggest results? Thousands of tests later, this book contains the answers for both men and women. From the gym to the bedroom, it’s all here, and it all works. You will learn (in less than 30 minutes each): • How to lose those last 5-10 pounds (or 100+ pounds) with odd combinations of food and safe chemical cocktails • How to prevent fat gain while bingeing (X-mas, holidays, weekends) • How to increase fat-loss 300% with a few bags of ice • How Tim gained 34 pounds of muscle in 28 days, without steroids, and in four hours of total gym time • How to sleep 2 hours per day and feel fully rested • How to produce 15-minute female orgasms • How to triple testosterone and double sperm count • How to go from running 5 kilometers to 50 kilometers in 12 weeks • How to reverse “permanent” injuries • How to add 150+ pounds to your lifts in 6 months • How to pay for a beach vacation with one hospital visit And that's just the tip of the iceberg. There are more than 50 topics covered, all with real-world experiments, many including more than 200 test subjects. You don't need better genetics or more discipline. You need immediate results that compel you to continue. That’s exactly what The 4-Hour Body delivers.

Mayo Clinic Diet

Author: Mayo Clinic

Publisher: RosettaBooks

ISBN: 0795323336

Category: Health & Fitness

Page: 254

View: 2296

Discover Mayo Clinic’s first-ever weight-loss diet, and the last diet you’ll ever need! Bogus “Mayo Clinic diets”—based on everything from cabbage soup to grapefruit to bacon—have been circulating for decades. These diets have no connection to Mayo Clinic, but their popularity told us that people are hungry for a diet based on Mayo’s research and clinical experience. So, here it is— for real—The Mayo Clinic Diet. In our work with literally thousands of patients every week over many years, we’ve identified the leading habits of people who maintain a healthy weight, and the habits of those who don’t. We’ve boiled this research down to five simple habits to help you take off the extra weight—and five habits to break so that you can keep it from coming back. Plus, we’ve made it easy. You don’t have to sit down and read The Mayo Clinic Diet cover to cover. Instead, use this step-by-step program to lose weight the same way you gained it—one day at a time. Because what works is keeping it simple! • In Part 1—“Lose It!” is a two-week quick start for losing 6 to 10 pounds in a safe and healthy way. That’s real results, real fast! • In Part 2—“Live It!” helps you continue losing 1 to 2 pounds a week until you reach your goal. Then, learn to maintain your healthy weight for life. • In Part 3—“All the Extra Stuff!” contains meal planners, recipes, tips on overcoming challenges and much more to help you along the way. The Mayo Clinic Diet puts you in charge of reshaping your body and your lifestyle by adopting healthy habits and breaking unhealthy ones. This book offers a plan for a sustainable lifestyle, not just a diet. Discover better health through better weight management by following The Mayo Clinic Diet.

EAT

The Effortless Weight Loss Solution

Author: Ian K. Smith, M.D.

Publisher: St. Martin's Press

ISBN: 9781429994576

Category: Health & Fitness

Page: 224

View: 9066

Diets are made to go "on" and "off of", and if you're like most people—who want to be fit, lean, alert and healthy—you don't want to diet. You want to eat naturally and normally, in a way that helps you have the body and lifestyle you deserve to enjoy. In EAT, Dr. Ian Smith has created a blueprint for you. It's a flexible and intelligent plan you can follow every day, in every situation—eating out, working late, traveling, cooking for the holidays—and that will urge your body to perform at its peak. You'll drop any excess pounds you need to lose. You won't worry about what you "can" and "can't" eat, but will listen to yourself and eat smart. Dr. Ian's Ten Simple Rules for Good Eating tell you what the experts know: --Follow the Rainbow: if you eat color, you're getting vitamins and minerals in the right package --Carb Heaven: don't ban carbohydrates—or any nutrient group! --The Whole Truth About Whole Grains: they may not be what you think they are, and you should be eating them all the time --Feel Full Fiber: it's magic at every meal --Protein Bonanza: all proteins aren't equal --Spicetopia: 5 of the tastiest and healthiest spices in the world --Size Matters: how to portion, and secret calories you don't know about --You are What You Drink: the miracle liquid and drinks that can wash out good eating --Unearthing the Organic Truth: it's not always healthier --The Power of Snacks: they can help you lose weight! Cut to the chase with Dr. Ian's EAT Plan at the end of each chapter, or become your own expert by reading from start to finish. Either way, EAT is not about denial. It's about permission....to live, to fuel your strong body, to eat!

Methodology for the Human Sciences

Systems of Inquiry

Author: Donald E. Polkinghorne

Publisher: SUNY Press

ISBN: 9780873956642

Category: Psychology

Page: 349

View: 2577

Methodology for the Human Sciences addresses the growing need for a comprehensive textbook that surveys the emerging body of literature on human science research and clearly describes procedures and methods for carrying out new research strategies. It provides an overview of developing methods, describes their commonalities and variations, and contains practical information on how to implement strategies in the field. In it, Donald Polkinghorne calls for a renewal of debate over which methods are appropriate for the study of human beings, proposing that the results of the extensive changes in the philosophy of science since 1960 call for a reexamination of the original issues of this debate. The book traces the history of the deliberations from Mill and Dilthey to Hempel and logical positivism, examines recently developed systems of inquiry and their importance for the human sciences, and relates these systems to the practical problems of doing research on topics related to human experience. It discusses historical realism, systems and structures, phenomenology and hermeneutics, action theory, and the implications recent systems have for a revised human science methodology.

The Overnight Diet

The Proven Plan for Fast, Permanent Weight Loss

Author: Caroline Apovian

Publisher: Grand Central Life & Style

ISBN: 1455516929

Category: Health & Fitness

Page: 336

View: 2253

For the first time, two proven rapid weight-loss methods are combined to create an incredibly effective hybrid diet. Leading expert and authority on nutrition and weight management Caroline Apovian, MD, has translated more than twenty-five years of research and experience into an easy-to-use program for anyone who wants to slim down fast-and keep off the weight once and for all. Whether you want to drop five pounds or fifty, this specifically formulated plan will produce results. You'll lose up to two pounds overnight when you jumpstart your metabolism by drinking fulfilling smoothies in the 1-Day Power Up. Then the 6-Day Fuel Up keeps your body in fat-burning mode through a meal plan that includes plenty of delicious foods, including snacks and dessert. The Quickie Rev Up workout complements your food intake, giving your body the toned look you want while the unwanted pounds melt off. Finally, there's a proven plan that reveals the secret to fast, easy, and permanent weight loss. With THE OVERNIGHT DIET, you can: --Lose weight overnight and up to nine pounds in the first week --Reduce water retention and bloating --Preserve lean muscle --Stave off hunger pangs --Prevent plateaus --Feel healthier than ever before.

The FastDiet - Revised & Updated

Lose Weight, Stay Healthy, and Live Longer with the Simple Secret of Intermittent Fasting

Author: Michael Mosley,Mimi Spencer

Publisher: Simon and Schuster

ISBN: 150110201X

Category: Health & Fitness

Page: 256

View: 4891

"This new diet allows users to eat whatever they like five days a week and then fast (consuming 500-600 calories/day) for two nonconsecutive days-- and lose weight quickly and easily"--

Salt Sugar Fat

How the Food Giants Hooked Us

Author: Michael Moss

Publisher: Signal

ISBN: 0771057091

Category: Business & Economics

Page: 352

View: 2243

From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."