e-marketing, International Edition

Author: Judy Strauss,Raymond Frost

Publisher: Pearson Higher Ed

ISBN: 1292000422

Category: Business & Economics

Page: 496

View: 1584

For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

Marketing Essentials, Student Edition

Author: McGraw-Hill Education

Publisher: McGraw-Hill Education

ISBN: 9780078769047

Category: Juvenile Nonfiction

Page: 875

View: 9673

The number ONE book in Marketing Education!

Internet Marketing & E-commerce

Author: Ward A. Hanson,Kirthi Kalyanam

Publisher: Thomson

ISBN: 9780324422818

Category: Electronic commerce

Page: 642

View: 9405

INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.


Author: William Shakespeare

Publisher: W. W. Norton & Company

ISBN: 0393614751


Page: N.A

View: 9597

International Marketing

Author: Michael Czinkota,Ilkka Ronkainen

Publisher: Cengage Learning

ISBN: 0324317026

Category: Business & Economics

Page: 720

View: 5822

INTERNATIONAL MARKETING, 8th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Grundlagen und Prozesse für Business-to-Consumer-Märkte

Author: Ariane Bagusat,Arnold Hermanns

Publisher: Vahlen

ISBN: 380063919X

Category: Business & Economics

Page: 180

View: 6147

Grundlagen und Prozesse für Business-to-Consumer-Märkte Das klassische Marketing-Management lässt sich nicht unverändert auf das Internet- bzw. E-Business übertragen. Vielmehr gilt es, ein E-Marketing-Management in Ergänzung zum klassischen Marketing zu betreiben, das auf die speziellen Anforderungen des Internets abgestimmt ist. Die Autoren geben anhand zahlreicher Beispiele einen systematischen Überblick über alle Prozessphasen des E-Marketing-Managements: * Grundlagen des E-Business * Online-Marktforschung * Analyse und Prognose im E-Marketing * E-Marketingplanung * Implementierung des E-Marketing * Kontrolle im E-Marketing Die Autoren Dr. Ariane Bagusat, Dozentin an der Technischen Universität München, am ZFUW der Technischen Universität Kaiserslautern und an der Bayerischen Akademie der Werbung sowie freiberuflich im Bereich Marketingberatung und Marktforschung tätig. Dr. Arnold Hermanns ist Professor für Allgemeine Betriebswirtschaftslehre, insbesondere Marketing, an der Universität der Bundeswehr München.


An Introduction, Student Value Edition

Author: Gary Armstrong,Philip Kotler

Publisher: Prentice Hall

ISBN: 9780136102465

Category: Business & Economics

Page: 636

View: 9547

With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behavior; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Customer-Driven Marketing Strategy, Creating Value for Target Customers; Products, Services, and Brands; Building Customer Value; Developing New Products and Managing the Product Life Cycle; Pricing; Understanding and Capturing Customer Value; Marketing Channels; Delivering Customer Value; Retailing and Wholesaling; Communicating Customer Value; Advertising and Public Relations; Communicating Customer Value; Personal Selling and Sales Promotion; Direct and Online Marketing; Building Direct Customer Relationships; Extending Marketing; The Global Marketplace; Sustainable Marketing; Social Responsibility and Ethics; Company Cases; Marketing Plan; Marketing by the Numbers; Careers in Marketing For those interested learning more about the fundamentals of marketing.

Experience with Technology

Dynamics of User Experience with Mobile Media Devices

Author: Ali al-Azzawi

Publisher: Springer Science & Business Media

ISBN: 1447153979

Category: Computers

Page: 142

View: 6207

With a focus on gaining an empirically derived understanding of the underlying psychological dimensions and processes behind people’s experiences with technology, this book contributes to the debate of user experience (UX) within several disciplines, including HCI, design and marketing. It analyses UX dynamics at various time scales, and explores the very nature of time and meaning in the context of UX. Experience with Technology uses personal construct theory (PCT) as a theoretical and methodological starting point to this project. Major case-studies are described that examine people’s experiences with mobile media devices. The results show a group of super-ordinate constructs that, upon interaction, undergo a change in the way they vary and relate to each other, as well as the development of a high reliability UX-Scale. The book concludes by proposing the ICE (Interaction, Construction, and Evaluation) model of UX that consolidates its findings into a workable framework of UX. The proposed framework will be of particular use to designers and practitioners, and forms an empirically grounded starting point for further research.

Principles of Marketing

Author: David L. Kurtz,Louis E. Boone

Publisher: N.A

ISBN: 9780324323795

Category: Marketing

Page: 656

View: 7825

PRINCIPLES OF MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

Contemporary Marketing

Author: Louis E. Boone,David L. Kurtz

Publisher: Cengage Learning

ISBN: 1305465466

Category: Business & Economics

Page: 768

View: 3971

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Marketing

Author: Jim Blythe

Publisher: Pearson Education

ISBN: 9780273693581

Category: Business & Economics

Page: 354

View: 9441

An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.

Principles of Contemporary Marketing

Author: Louis E. Boone,David L. Kurtz

Publisher: N.A

ISBN: 9780324536508

Category: Marketing

Page: 784

View: 1695

This new edition contains end-of-chapter video cases, focusing on successful real companies' processes, strategies, and procedures.

International Marketing

Author: Brad Kleindl

Publisher: Cengage Learning

ISBN: 0538729155

Category: Education

Page: 336

View: 2731

INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Multilingual Digital Marketing

Managing for Excellence in Online Marketing

Author: Maria Johnsen

Publisher: Maria Johnsen

ISBN: 1542831997

Category: Business & Economics

Page: 412

View: 3190

For any online business that can sell its products globally, multilingual digital marketing will be a big part of their marketing and selling efforts. In 21st century the push to expand into new areas of the world will increase as the competition tightens. For businesses that are currently struggling because of the competition found in their home languages, it means an opening of new, large areas of interested customers who speak different languages. By tapping into new markets, a business may see its customer base skyrocket depending on how well they can advertise their products into these areas. There are several advantages that multilingual marketing offers businesses that are seeking new customers from parts of the world that speak a different language. The challenges are present, such as effective translation that appears natural, but the potential in 2017 is considerable. The first and foremost benefit is that your product is being introduced to an entirely new audience. If what you offer is unique, then you have a considerable opportunity to expand your business with little to no direct competition. However, even if you are marketing familiar products, you are most often facing less competition which makes it easier to sell. In previous editions one discussed about ecommerce and market leadership. In the fifth edition you will be taken to a new journey in online marketing from creating a successful business plan, sales strategies, multilingual website design, marketing strategies in foreign countries, multilingual social media marketing for businesses, politicians and celebrities and share of wallet strategies.

Psychological Science

Fifth International Student Edition

Author: Gazzaniga, Michael,Heatherton, Todd

Publisher: W. W. Norton & Company

ISBN: 0393263134

Category: Psychology

Page: 864

View: 6359

Psychological Science , fifth edition, is a dynamic introduction to psychology that reflects the latest APA Guidelines. With psychological reasoning at the core of this edition, students will learn to critically evaluate information and become better scientific thinkers. W. W. Norton 's new, formative, adaptive online learning tool, InQuizitive, identifies what students know, personalises review content to give them the help they need, and improves student understanding through an engaging, gamelike environment.