New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover
This work provides a solid e-commerce planning strategy for entrepreneurs who are technology savvy. It is backed up by interviews with key people from companies new to e-commerce, and those in established companies moving to establish an e-commerce.
Author: Stephan Spencer,Jimmy Harding,Jennifer Sheahan
Publisher: "O'Reilly Media, Inc."
Category: Business & Economics
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn’t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself
Electronic Commerce is one of the most important aspects to emerge from the Internet. It allows people to exchange goods and services immediately, with no barriers of time or distance Initially, E-Commerce was primarily the domain of large firms, due to its initial format of customized, complex, and expensive transactions – essential barriers to entry by smaller competitors. Today, for a nominal fee, anyone may become an online merchant, with the potential to reach millions of consumers world-wide. In essence, the development of the Internet has had the same effect on E-Commerce as Henry Ford’s assembly line on the automotive industry. It has converted a luxury for the few into a relatively simple and inexpensive device for the masses. In this book, we will explore these impacts and innovations. The purpose of this book is to provide a preliminary analytical foundation (knowledge base), which then may be used for further, more advanced study. It is not intended to be an exhaustive analysis—yet at the same time provides as much information as possible to provide an accurate depiction of the current state and likely future direction of E-Commerce.
Design, Build and Maintain a Successful Web-Based Business
Author: Janice Reynolds
Publisher: CRC Press
'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Proceedings and Papers Presented at the Regional Consultative Meeting on Initiatives for E-Commerce Capacity-Building of Small and Medium Enterprises, Seoul, 13-15 November 2002
Publisher: United Nations Publications
Category: Business & Economics
The Economic and Social Commission for Asia and the Pacific (ESCAP) has been working to enhance industrial development and capability-building by taking various initiatives at the national and regional levels. As part of ESCAP's consecutive efforts, it held Regional Consultative Meeting on e-commerce in Seoul, South Korea, in November 2002. This publication contains a compilation of documents presented at the meeting and includes a comprehensive study on regional e-commerce development, expert presentations, and recommendations
This book is essentially for students pursuing MBA programs. It will also be very useful for the other specialized courses like diploma in electronic commerce or information technology etc. The following features make this book an indispensable text.
Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.
The New Economy has hit China, driven by the Internet and e-commerce. China has made a good start in both areas. Since its debut, subscribers to the Internet grew exponentially from a mere 1,600 in 1994 to 16.9 million in mid-2000. E-commerce transactions registered a total revenue of 200 million yuan in 1999, or twice as much as in 1998. B2C e-commerce is expected to grow by 300% in 2000. However, the rapid growth of the sectors is constrained by factors such as a small base of registered users, high costs of using the Internet, government control of information access, and lack of an effective distribution network and financial linkage. Internet businesses are also losing money due to exorbitant charges for telephone lines, an uncertain regulatory environment, and direct competition from the telecommunications operators dominating the market. Nonetheless, the high growth potential of the two sectors is still well recognized by foreign multinationals. Despite China's manifest prohibition of foreign involvement, foreign companies have managed to enter the Chinese market by forming strategic alliances with domestic concerns. It appears that China prefers a smooth and orderly process of market opening based on a more effective regulatory regime such as licensing arrangements.This book is intended for readers interested in China's Internet and e-commerce sectors. Businessmen, corporate planners, business associates, researchers, engineers, technologists, academics and students interested in these industries will find the book useful. Focusing on China's nascent Internet and e-commerce industries, this book presents the historical development, current market status and future growth, as well as discusses the problems and issues facing the two sectors.
Provides information and analysis on such topics as: risks when marketing and conducting commerce via the Web; the law of electronic contracts; the patchwork of case law on jurisdiction; financial privacy and data-protection; and more. This book is useful for attorneys who advise banks, brokerage firms, and insurance companies.
This book is designed for people who want to understand e-commerce – and by "understanding”, we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing”. From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned. Look forward to 150 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. This book offers a unique review of the e-commerce industry and the major changes it has seen, notably what key players have done to keep up with evolving technology and heightened consumer expectations. The authors give a solid look at what any retail or brand decision maker should know about the industry's history and future. Stephan Schambach, Founder of Founder of Intershop, Demandware, and Newstore More than ever, understanding the issues impacting the digital retail market as a whole will be critical to success in the years ahead. Alexander Graf and Holger Schneider deliver exactly the information to help you refine your perspective across markets and retail industries. Hans-Otto Schrader, CEO Otto Group
Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.
How to Sell High-Priced Products and Services Using the Internet
Author: Bob Regnerus
Publisher: Bob Regnerus
Category: Business & Economics
For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn't make sense. Regnerus offers an approach to e-commerce designed exclusively to help sell high-priced products and services using the Internet.
Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Analyze and Improve the Impact of Your Digital Strategy
Author: Judah Phillips
Publisher: FT Press
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years