Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
In the United States alone, more than four million small businesses are expected to get online with a Web site in the next four years. But small businesses and home-based businesses often find it unnecessarily daunting to get an e-commerce site up and running. E-COMMERCE SOLUTIONS WITH MICROSOFT FRONTPAGE VERSION 2002 and the Microsoft FrontPage version 2002 Web site creation and management tool work together to meet this all-too-common challenge. This book focuses on FrontPage version 2002 features that are specifically geared to the needs of the small or home-based business that is trying to set up a credible e-commerce site. FrontPage Version 2002 gives businesses like these the tools they need to create valuable e-commerce site features such as feedback forms, a workable customer-support infrastructure, and a visitor registration and tracking system. This book shows how best to use these tools-including the latest FrontPage features-to create an approachable, professional-quality e-commerce solution. The book also shows how easy it is to use FrontPage Version 2002 in concert with other Office XP software applications, third-party applications, and business-advice sites such as the Microsoft bCentral(tm) small business portal to create an elegant, accessible e-commerce site.
Innovationen, Skaleneffekte, Daten und Kundenzentrierung
Author: Dominik Große Holtforth
Category: Business & Economics
Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven Marketing zu nachhaltigen Kundenbeziehungen und Wettbewerbsvorteilen im E-Commerce führen. Dazu werden die vier Schlüsselfaktoren im E-Commerce umfassend dargestellt. Leser und Leserinnen erhalten grundlegende Impulse für die Neuausrichtung von Geschäftsmodellen, zur Gestaltung von Wachstumsprozessen und zur Erzielung nachhaltiger Erträge. Das essential geht dabei über die übliche Auflistung von operativen To-dos hinaus und zeigt Faktoren auf, die digitalen Technologien und E-Commerce zu disruptiver Wirkung verhelfen.
Essential Step-by-Step Guide for Selling and Marketing Products Online. Insider Secrets, Key Strategies and Practical Tips - Simplified for Start-Ups and Small Businesses
Author: Ian Daniel
Category: Business & Economics
E-commerce Get It Right! is a Step-by-Step E-commerce guide, that will show you everything you need to know about selling and marketing physcial products online. Whether you¿re an e-commerce Start-Up or have an existing e-commerce website that is struggling to make a profit, this book is for you.
This book is designed to acquaint the readers with major aspects of e-commerce with particular emphasis on technology such as cryptography, e-payment and mobile payment security. The book presents a layered architecture of e-commerce systems with six layers. The physical layer (the bottommost layer) described first, provides the basic communication infrastructure needed by e commerce. The next layer described is the logical layer consisting of Local Area Networks, the Internet, Intranet, etc. which provide connectivity. The layer above is the network services layer which provides e-mail and World Wide Web applications. Above this is a very important messaging layer of e-commerce which provides facilities for exchanging messages securely using the communication infrastructure. Here various methods of encryption, public key infrastructure and digital signature are discussed. It is also explained as to how the messaging layer is used to exchange structured electronic documents, using XML. The next layer called middleman services layer, describes the design of home page of an organization and elaborates various payment services such as credit card, e cash, smart card, etc. The topmost layer is on applications, namely, B2C, B2B and C2C e commerce which are defined and described at the beginning of the book. As use of mobile phones and mobile network is rapidly increasing, a whole chapter is devoted to explain m-commerce. Of special interest are detailed discussions of Wireless Application Protocol, security issues and payment methods. A complete chapter is also devoted to new developments in multimedia information goods such as e-books, MP3 compressed audio and digital quality video. A unique feature of these goods is the method of delivery which also uses the mobile Internet infrastructure. Finally, the legal framework of e-commerce provided by the Information Technology Act 2000 (and the amended act of 2008) is explained. This book with its numerous student-friendly features is an ideal text for undergraduate and postgraduate students of Computer Science and Information Technology (BSc and MSc), Computer Applications (BCA and MCA), and for undergraduate engineering students of Computer Science and Engineering and Information Technology. Besides, it would be useful to professionals for quickly understanding the basics of e commerce. Key Features : • Gives detailed discussions of security and payment schemes in e-commerce. • Discusses essentials of m-commerce technology including WAP protocol and mobile security. • Discusses e-commerce of multimedia such as e-books, MP3 audio and video on demand. • Provides learning aids such as chapter summaries, over 300 review questions and 350 objective type questions.
Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy
Titles in the 'Careers Uncovered' series aim to demystify the profession by explaining the good and bad points of each career area. They provide an overview of the roles available, from entry level to more senior level posts and contain a short quiz to explore your suitability for a role in them.
Facts101 is your complete guide to Essentials of Business and Online Commerce Law, Legal, E-commerce, Ethical, and Global Environments. In this book, you will learn topics such as Traditional, Alternative, and E-Commerce Dispute Resolution, Torts and Privacy, Business and Cyber Crimes, and Ethics and Social Responsibility of Business plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Legal, E-commerce, Ethical, and Global Environments
Author: Henry R. Cheeseman
Publisher: Prentice Hall
Category: Business & Economics
Essentials of Business Law, 1e takes a balanced approach and covers both the Contracts and the Regulatory material that is crucial for Business Law professions. It is light on Contracts, making it more appropriate for those who want a briefer, less expensive book that still covers all the topics. Business decisions; online commerce & Internet law; business ethics; international law; contemporary environment and non internet-related legal issues; and landmark cases which highlight the most important cases and statutes that have shaped the law in the United States. For those currently practicing in legal and/or business environments.
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Learn how to create the basic, dynamic, and advanced ASP.NET pages in C# Packed with tips, tricks, and workarounds, this book covers every aspect of developing a Web application for the enterprise using ASP.NET and C#. Written by Microsoft insiders, it shows readers how to create the basic, dynamic, and advanced ASP.NET pages in Microsoft's new C# programming language, and explains how to interact with the database using ADO.NET. The authors review how to transport and display data on the Internet or an Intranet using XML, objects, and Web services. They also explain how to implement security with authentication, integrate important e-commerce issues, and optimize the ASP.NET Web application for optimal performance. Companion Web site features complete source code samples for the applications developed and explained in the book. Microsoft Technologies .NET Platform: The next big overhaul to Microsoft's technologies that will bring enterprise distributed computing to the next level by fully integrating the Internet into the development platform. This will allow interaction between any machine, on any platform, and on any device. Visual Basic.NET: The update to this popular visual programming language will offer greater Web functionality, more sophisticated object-oriented language features, links to Microsoft's new common runtime, and a new interface. ASP.NET: A programming framework (formerly known as Active Server Pages) for building powerful Web-based enterprise applications; can be programmed using VB.NET or C#. C#: Microsoft's new truly object-oriented programming language that builds on the strengths of C++ and the ease of Visual Basic; promises to give Sun's Java a run for its money.
Essential guidance for preventing fraud in the card-not-present (CNP) space This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques will all focus on these types of transactions ahead. Reveals the top 45 fraud prevention techniques Uniquely focuses on eCommerce fraud essentials Provides the basic concepts around CNP payments and the ways fraud is perpetrated If you do business online, you know fraud is a part of doing business. Essentials of On-line Payment Security and Fraud Prevention equips you to prevent fraud in the CNP space.
Patricia Lotz behandelt Rechtsfragen zum Einsatz moderner Marketingformen und gibt einen ersten Überblick über die Fallstricke, die sich dem E-Commerce in Zukunft vor allem im Bereich des Datenschutzes stellen werden. Die Autorin zeigt gleichzeitig mögliche Lösungswege auf. Aus rechtlicher Sicht bespricht sie Webtracking, Geolokalisierung und Social Plugins. Zudem gibt sie eine Übersicht über die Integration von E-Payment-Lösungen.
As whole, the ecommerce industry is ANTIQUATED. It's out of date! and is way way way behind in terms of what's actually working in the world of online business. Most ecommerce business owners are still doing things in the same way they were done back in the early dot com days. And that my friend is a recipe for disaster. There is SO much more to ecommerce than building a store, filling it with products and driving some traffic. If that describes you and your business, then let this be your wake up call! There is a transformative shift happening in the ecommerce industry right now. What worked before is either no longer an option or is rapidly losing its effectiveness. It's time for you as an ecommerce entrepreneur to evolve your brand, your business and your brain. THIS BOOK, Is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today's competitive market. You will find Zero Theory inside this book. Tanner Larsson has distilled years of research & practical in-the-trenches ecommerce experience into a hard hitting ecommerce blueprint. The book is broken up into 4 distinct parts and each part is then broken down into a number of focused chapters. The book kicks off with the 12 Principles of Ecommerce that have been developed after working with over 10,000 different businesses. These 12 principles...of which we can almost guarantee you are violating over half of...are what differentiate the thriving ecommerce businesses from the mediocre ones. Part 1 which is called Evolved Strategy and is where we pull back the curtain, take you behind the scenes, and show you how 7, 8 and 9 figure ecommerce businesses really work. Part 2 is called Evolved Intelligence and deals with the most underutilized aspect of most ecommerce businesses...your Data. Part 3 is called Evolved Marketing. In this section you will learn how to leverage the your business's structure and data to build create systematic and highly automated marketing campaigns for both the front end and back end of your business that produce massive return on investment. Ecommerce Evolved takes you through the exact same processes I take my high level clients through as we restructure their businesses for maximum growth, profitability and most importantly longevity. As an added benefit... Ecommerce evolved is also the key that will unlock access to my private ecommerce community. This is an up till now secret group of ecommerce professionals where we talk shop, strategize and grow our businesses through the collective genius of the group. This book is literally the step-by-step blueprint to building a successful and highly profitable ecommerce business and the private community is the support group that will help you along the way.
Text and Summarized Cases--e-Commerce, Legal, Ethical and International Environment
Author: Roger LeRoy Miller,Gaylord A. Jenntz
Publisher: South-Western Pub
Category: Business & Economics
Prepared by Roger LeRoy Miller, Institute for University Studies, Arlington, Texas, and William Eric Hollowell, Member of U.S. Supreme Court Bar, Minnesota State Bar, and Florida State Bar. Includes chapter objectives, key points covered in the text, chapter introduction, chapter outline, true-false questions, fill-in questions, multiple-choice questions, short essay problems, issue spotters, and answers to all but the essay questions. The answers to the essay questions are in the Instructor's Manual.
SunTec Web Services Pvt. Ltd.,http://www.suntecindia.com
Author: SunTec Web Services Pvt. Ltd.,http://www.suntecindia.com
Publisher: SunTec Web Services Pvt. Ltd.
Learn how SunTec helped one of its clients accurately manage scores of products with optimum accuracy. Through our eCommerce product data management services, our experts cleansed and enriched, de-duplicated standardized and normalized product information including titles, descriptions, images, attributes, prices, reviews, etc. More info at: http://www.suntecindia.com/case-study-product-data-management.html