The Routledge Handbook of Strategic Communication

Author: Derina Holtzhausen,Ansgar Zerfass

Publisher: Routledge

ISBN: 1136207120

Category: Business & Economics

Page: 596

View: 2352

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

E-Content

Technologies and Perspectives for the European Market

Author: Peter A. Bruck,Andrea Buchholz,Zeger Karssen,Ansgar Zerfass

Publisher: Springer Science & Business Media

ISBN: 354026387X

Category: Business & Economics

Page: 244

View: 8023

Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content. The contributions give an elaborate overview of: - the specifics, challenges and prospects of content in the network economy; - market developments of digital media services; - paid content business models; - impacts on scientific publishing; - developments in the field of E-Learning; - the interplay between technology and content with the example of interactive digital TV; - the mobile games market; - emerging new cross media markets; - the need to enhance the usability of websites and mobile applications; - how digital applications might be used to capture and store our personal experiences. A final chapter shows the prospects of the European E-Content market and gives an overview of valuable initiatives and resources dealing with the topic of E-Content.

Exploring Transmedia Journalism in the Digital Age

Author: Gambarato, Renira Rampazzo,Alzamora, Geane C.

Publisher: IGI Global

ISBN: 1522537821

Category: Language Arts & Disciplines

Page: 348

View: 4901

Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.

Newsgames

Journalism at Play

Author: Ian Bogost,Simon Ferrari,Bobby Schweizer

Publisher: MIT Press

ISBN: 0262014874

Category: Games

Page: 235

View: 1959

Journalism has embraced digital media in its struggle to survive. But most online journalism just translates existing practices to the Web: stories are written and edited as they are for print; video and audio features are produced as they would be for television and radio. The authors of Newsgames propose a new way of doing good journalism: videogames. Videogames are native to computers rather than a digitized form of prior media. Games simulate how things work by constructing interactive models; journalism as game involves more than just revisiting old forms of news production. The book describes newsgames that can persuade, inform, and titillate; make information interactive; re-create a historical event; put news content into a puzzle; teach journalism; and build a community. Wired magazine's game Cutthroat Capitalism, for example, explains the economics of Somali piracy by putting the player in command of a pirate ship, offering choices for hostage negotiation strategies. And Powerful Robot's game September 12th offers a model for a short, quickly produced, and widely distributed editorial newsgame. Videogames do not offer a panacea for the ills of contemporary news organizations. But if the industry embraces them as a viable method of doing journalism--not just an occasional treat for online readers--newsgames can make a valuable contribution.

New Media and Public Relations

Author: Sandra C. Duhé

Publisher: Peter Lang

ISBN: 9780820488011

Category: Business & Economics

Page: 472

View: 2027

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with

Incentives and Performance

Governance of Research Organizations

Author: Isabell M. Welpe,Jutta Wollersheim,Stefanie Ringelhan,Margit Osterloh

Publisher: Springer

ISBN: 3319097857

Category: Business & Economics

Page: 488

View: 4511

​This book contributes to the current discussion in society, politics and higher education on innovation capacity and the financial and non-financial incentives for researchers. The expert contributions in the book deal with implementation of incentive systems at higher education institutions in order to foster innovation. On the other hand, the book also discusses the extent to which governance structures from economy can be transferred to universities and how scientific performance can be measured and evaluated. This book is essential for decision-makers in knowledge-intensive organizations and higher-educational institutions dealing with the topic of performance management.

Communication Ethics in a Connected World

Author: Andrea Catellani,Ansgar Zerfass,Ralph Tench

Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

ISBN: 9782875742865

Category: Business & Economics

Page: 432

View: 2139

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.

Persuasive Games

The Expressive Power of Videogames

Author: Ian Bogost

Publisher: MIT Press

ISBN: 0262261944

Category: Games

Page: 464

View: 6961

Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.

The Management Game of Communication

Author: Peggy Simcic Brønn,Stefania Romenti,Ansgar Zerfass

Publisher: Emerald Group Publishing

ISBN: 1786357151

Category: Business & Economics

Page: 320

View: 4844

The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.

Environmental Crime in Latin America

The Theft of Nature and the Poisoning of the Land

Author: David Rodríguez Goyes,Hanneke Mol,Avi Brisman,Nigel South

Publisher: Springer

ISBN: 1137557052

Category: Social Science

Page: 313

View: 9222

This book is the first green criminology text to focus specifically on Latin America. Green criminology has always adopted a broad horizon and explicitly emphasised that environmental crimes and harms affect countries and cultures around the world. The chapters collected here illuminate and describe the “theft of nature” and the “poisoning of the land” in Latin America through and from processes of agro-industry expansion, biopiracy, legal and illegal trafficking of free-born non-human animals, and mining. An interdisciplinary study, this collection draws on research from a wide range of international experts on not only green criminology, but also social justice, political ecology and sociology. An engaging and thought-provoking work, this book will be an essential text for anyone interested in current issues in environmental crime.

Researching the Changing Profession of Public Relations

Author: Aydemir Okay,Valérie Carayol,Ralph Tench

Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

ISBN: 9782875740564

Category: Business & Economics

Page: 333

View: 7157

How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in our cosmopolitan and digitalized world. <BR> This book aims to pinpoint and address the questions faced by researchers and professionals in their efforts to understand and support the changing profession of public relations. The chapters are all contributed by recognized academics and are structured around three topics. Firstly, the book explores current developments in public relations practice in Germany, Portugal, Slovenia, Croatia, Turkey, Serbia and the Czech Republic. The second section discusses the professionalization of public relations together with the new dilemmas, notions, concepts and perspectives that this has generated. The final chapters focus on the usage, effect and institutionalization of new media and new digital public relations tools.

Boundaries of Journalism

Professionalism, Practices and Participation

Author: Matt Carlson,Seth C. Lewis

Publisher: Routledge

ISBN: 1317540662

Category: Social Science

Page: 232

View: 2186

The concept of boundaries has become a central theme in the study of journalism. In recent years, the decline of legacy news organizations and the rise of new interactive media tools have thrust such questions as "what is journalism" and "who is a journalist" into the limelight. Struggles over journalism are often struggles over boundaries. These symbolic contests for control over definition also mark a material struggle over resources. In short: boundaries have consequences. Yet there is a lack of conceptual cohesiveness in what scholars mean by the term "boundaries" or in how we should think about specific boundaries of journalism. This book addresses boundaries head-on by bringing together a global array of authors asking similar questions about boundaries and journalism from a diverse range of perspectives, methodologies, and theoretical backgrounds. Boundaries of Journalism assembles the most current research on this topic in one place, thus providing a touchstone for future research within communication, media and journalism studies on journalism and its boundaries.

Communicative Figurations

Transforming Communications in Times of Deep Mediatization

Author: Andreas Hepp,Andreas Breiter,Uwe Hasebrink

Publisher: Springer

ISBN: 3319655841

Category: Social Science

Page: 444

View: 5819

This open access volume assesses the influence of our changing media environment. Today, there is not one single medium that is the driving force of change. With the spread of various technical communication media such as mobile phones and internet platforms, we are confronted with a media manifold of deep mediatization. But how can we investigate its transformative capability? This book answers this question by taking a non-media-centric perspective, researching the various figurations of collectivities and organizations humans are involved in. The first part of the book outlines a fundamental understanding of the changing media environment of deep mediatization and its transformative capacity. The second part focuses on collectivities and movements: communities in the city, critical social movements, maker, online gaming groups and networked groups of young people. The third part moves institutions and organizations into the foreground, discussing the transformation of journalism, religion, politics, and education, whilst the fourth and final part is dedicated to methodologies and perspectives.

Can Journalism Survive?

An Inside Look at American Newsrooms

Author: David M. Ryfe

Publisher: John Wiley & Sons

ISBN: 074566413X

Category: Language Arts & Disciplines

Page: 230

View: 3359

Journalists have failed to respond adequately to the challenge of the Internet, with far-reaching consequences for the future of journalism and democracy. This is the compelling argument set forth in this timely new text, drawing on the most extensive ethnographic fieldwork in American newsrooms since the 1970s. David Ryfe argues that journalists are unable or unwilling to innovate for a variety of reasons: in part because habits are sticky and difficult to dislodge; in part because of their strategic calculation that the cost of change far exceeds its benefit; and in part because basic definitions of what journalism is, and what it is for, anchor journalism to tradition even when journalists prefer to change. The result is that journalism is unraveling as an integrated social field; it may never again be a separate and separable activity from the broader practice of producing news. One thing is certain: whatever happens next, it will have dramatic consequences for the role journalism plays in democratic society and perhaps will transform its basic meaning and purpose. Can Journalism Survive? is essential and provocative reading for all concerned with the future of journalism and society.

Black Rose Queen

Author: Connie Suttle

Publisher: N.A

ISBN: 9781634780131

Category:

Page: N.A

View: 1401

If you desire the lightning, you must also prepare for the storm. ¿ Colonel Armon * * *Az-ca's Kings have never invaded the land of their enemy. Will a Queen be so bold? Sherra devises new ways to strike at the Supreme Leader of Ny-nes, only to discover that he is stronger and more devious than she and Kerok could ever imagine. When they inevitably clash, will there be a victor?

Gummy Bears & Grenades (A THIRDS Novella)

Author: Charlie Cochet

Publisher: Dreamspinner Press

ISBN: 1635339960

Category: Fiction

Page: 102

View: 3099

Dodging drug dealers and hired thugs amid booze and dancing will ensure THIRDS agent Dexter J. Daley never forgets his bachelor party. He just needs to survive the fun...

Strategic Communication for Non-Profit Organisations

Challenges and Alternative Approaches

Author: Evandro Oliveira,Ana Duarte Melo,Gisela Goncalves

Publisher: Vernon Press

ISBN: 9781622731978

Category:

Page: N.A

View: 7691

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations, ' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we make a step on the proposal of new approaches that are centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provide frameworks and also tools for further understanding of the phenomena.

Walker [Grizzly Ridge 6]

Author: Lynn Hagen

Publisher: Siren-BookStrand

ISBN: 1640105263

Category: Fiction

Page: N.A

View: 6545

[Siren Publishing: The Lynn Hagen ManLove Collection: Erotic Alternative Paranormal Romance, shape-shifters, M/M, HEA] Life isn't easy for Bailey. His mom split when he was a baby, and Bailey grew up with a father who blamed him for her leaving. The silver lining is his best friend. Corky makes life not only bearable, but fun. Until they visit a video game store and Bailey sees the hottest guy he's ever laid eyes on. Too bad the guy turns out to be a lunatic who bites Bailey and tries to kidnap him. The last Rising brother to mate has found the person fated to be his. Unfortunately, what could go wrong, went wrong. Not only does Walker have to haul ass before he's arrested, but he has to get to Bailey before the human goes into mating heat. Walker has his work cut out for him, but Bailey is his one chance at happiness, and nothing will stand in his way. ** A Siren Erotic Romance Lynn Hagen is a Siren-exclusive author.

Getting Started in Transmedia Storytelling

A Practical Guide for Beginners 2nd Edition

Author: Robert Pratten

Publisher: CreateSpace

ISBN: 9781515339168

Category: Digital storytelling

Page: 224

View: 2520

This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.

Communication and "The Good Life"

Author: Hua Wang

Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

ISBN: 9781433128554

Category: Computers

Page: 271

View: 4932

What is a good life and how can it be achieved? In this volume, communication scholars and media experts explore these fundamental questions about human existence and aspiration in terms of what a good life might look like in a contemporary, mediatized society. While in many ways a mediatized society brings us closer to some version of the good life, it also leads us away from it. The affordances of new technologies seem to have shifted, for many, from an opportunity to an obligation. Rather than choosing when and where to be connected to these larger networks of information and acquaintances, we feel we must be permanently available, thus losing the luxury of controlling our time and attention.<BR> This volume illuminates the complexity of our modern era, exploring how society can leverage exciting new opportunities whilst recognizing the complex challenges we face in a time of constant change. It helps us understand how we have come to this point and where we may be going so that we may study the opportunities and the dangers, the chances and the risks, that digital media pose in our quest for some version of the good life.