Keen to turn your users into paying customers? Concerned that your conversion rates are too low? This book will help you get your design right. It is the result of over five years experience designing for ecommerce websites, and over three years of teaching ecommerce UX design principles. It's everything you need to avoid usability problems and create a shopping experience that converts. It delves into the specific things you need to do at each step of the ecommerce funnel, regardless of what you are selling. Create landing pages that don't cause users to bounce and search pages that help people find what they need. Design product pages that answer all your users' questions and checkout flows that don't see big drop-offs. Presented as 54 illustrated hints and tips, which cover all elements of a user's experience, from the copy to the calls to action.
With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively. Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs. TABLE OF CONTENTS: - How To Plan Your Next Mobile E-Commerce Website - Exploring Ten Fundamental Aspects Of M-Commerce Usability - An E-Commerce Study: Guidelines For Better Navigation And Categories - The Current State Of E-Commerce Search - Better Product Pages: Turn Visitors Into Customers - Designing A Better Mobile Checkout Process - Creating A Client-Side Shopping Cart - Reducing Abandoned Shopping Carts In E-Commerce
Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your clients customers to click that shiny Buy now button. In this eBook (eBook 5) you will be studying the universal principles for successful e-commerce websites, which include improving your checkout process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count. Only outstanding articles have made it into the book, according to Smashing Magazines high quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they are writing about. TABLE OF CONTENTS - Getting Started With ECommerce - 5 Universal Principles For Successful ECommerce Sites - 12 Tips for Designing an Excellent Checkout Process - How to Engage Customers in Your ECommerce Website - Principles of Effective Search in ECommerce Design - 15 Common Mistakes in ECommerce Design - E-Commerce: Fundamentals of a Successful Re Design - Improve Your ECommerce Design With Brilliant Product Photos - How To Use Photos To Sell More Online - Design To Sell: 8 Useful Tips To Help Your Website Convert - 7 More Useful Tips To Help Your Site Convert - Optimizing Conversion Rates: Less Effort, More Customers - Optimizing Conversion Rates: Its All About Usability - Use Conversions To Generate More Conversions - The Ultimate Guide To A/B Testing - Multivariate Testing: 5 Simple Steps to Increase Conversion Rates
Fundamentals, Evolving Technologies, and Emerging Applications, Third Edition
Author: Julie A. Jacko
Publisher: CRC Press
Category: Technology & Engineering
Winner of a 2013 CHOICE Outstanding Academic Title Award The third edition of a groundbreaking reference, The Human–Computer Interaction Handbook: Fundamentals, Evolving Technologies, and Emerging Applications raises the bar for handbooks in this field. It is the largest, most complete compilation of HCI theories, principles, advances, case studies, and more that exist within a single volume. The book captures the current and emerging sub-disciplines within HCI related to research, development, and practice that continue to advance at an astonishing rate. It features cutting-edge advances to the scientific knowledge base as well as visionary perspectives and developments that fundamentally transform the way in which researchers and practitioners view the discipline. New and Expanded Topics in the Third Edition: HCI and global sustainability HCI in health care Social networks and social media Enterprise social computing Role of HCI in e-Government Role of creativity and cognition in HCI Naturalistic approach to evaluation, persuasion, and globalization The chapter authors include experts from academia, industry, and government agencies from across the globe — all among the very best and most respected in their fields. The more than 80 tables, 400 figures, nearly 7,000 references, and four-page color insert combine to provide the single most comprehensive depiction of this field. Broad in scope, the book pays equal attention to the human side, the computer side, and the interaction of the two. This balanced, application-focused design coverage makes the book not only an excellent research guide but also an authoritative handbook for the practice of HCI and for education and training in HCI.
9th International Conference, EC-Web 2008 Turin, Italy, September 3-4, 2008, Proceedings
Author: Giuseppe Psaila
Publisher: Springer Science & Business Media
Category: Business & Economics
This book constitutes the refereed proceedings of the 9th International Conference on Electronic Commerce and Web Technologies, EC-Web 2008, held in Turin, Italy, in September, 2008 in conjunction with Dexa 2008. The 12 revised full papers presented together with 2 invited papers were carefully reviewed and selected from numerous submissions. The papers are organized in five topical sessions on security in e-commerce, social aspects of e-commerce, business process and EC infrastructures, recommender systems and e-negotiations, and Web marketing and user profiling.
Healthcare, a vital industry that touches most of us in our lives, faces major challenges in demographics, technology, and finance. Longer life expectancy and an aging population, technological advancements that keep people younger and healthier, and financial issues area constant strain on healthcare organizations' resources and management. Focusing on the organization's ability to improve access, quality, and value of care to the patient may present possible solutions to these challenges. The Encyclopedia of Healthcare Information Systems provides an extensive and rich compilation of international research, discussing the use, adoption, design, and diffusion of information communication technologies (ICTs) in healthcare, including the role of ICTs in the future of healthcare delivery; access, quality, and value of healthcare; nature and evaluation of medical technologies; ethics and social implications; and medical information management.
"Mega Book of Website Designing" helps to get a deeper understanding of website designing. It is an absolute must read for web designers, internet marketers, web developers and Information Technology professionals. Anyone who is planning to build or already has a website will immensely benefit from this book. List of topics covered in the book include flash website designing, mobile website designing, website designing ideas for small business, responsive website designing, open source website designing, ecommerce website designing and Photoshop basics. Here is a preview of What You Will Learn.... Flash website designing Joomla website designing Mobile website designing Responsive website designing Ecommerce website designing WordPress website designing Fixed and fluid website designing Website designing ideas for small business Much, much, more! Grab your copy today! Take action today and buy this book for $6! Tags Basics of website designing, Best website designing tools, CMS in website designing, course for website designing, Designing a website using WordPress, Dynamic website designing, Ecommerce website designing
Jeffrey S. Brown,Susan L. Thomas,J. Peter Bruzzese
Author: Jeffrey S. Brown,Susan L. Thomas,J. Peter Bruzzese
Publisher: John Wiley & Sons
Here's the book you need to prepare for Exam 1D0-420, CIW Site Designer and Exam 1D0-425, CIW E-Commerce Designer. This Study Guide provides: In-depth coverage of official exam objectives Practical information on web site and e-commerce design Hundreds of challenging review questions, in the book and on the CD Leading-edge exam preparation software, including a testing engine and electronic flashcards Authoritative coverage of all exam topics, including: Implementing design concepts, vision statements, Web strategy and tactics Enhancing web site usability with tables, frames, and Cascading Style Sheets (CSS) Using client-side and server-side programming Implementing marketing in e-commerce site development Developing and hosting an e-commerce site using outsourcing services Configuring Web server software for an e-commerce site Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world—with no technical background or graphic design skills! • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create content and online deals that capture shoppers and keep them coming back • Use surefire online tools that work 24/7 to handle payments and accept orders • Drive traffic using Search Engine Optimization and other marketing and advertising techniques • Skillfully handle inventory, order fulfillment, customer service and all other operations The world’s largest marketplace is at your fingertips…take advantage of it!
Grab Your Share of Senior Care The senior population is multiplying by the millions! In fact, during the next 25 years, the senior population in America is expected to double—growing faster than the total population in every state. This means one thing—a tremendous opportunity for aspiring and compassionate entrepreneurs like you! From providing adult daycare or homecare to transportation or concierge needs, our experts cover today’s most requested services within the 65+ market. Learn, step by step, how to choose the right opportunity for you, legally and financially establish your business, acquire licenses and certifications, set policies and procedures, and much more! Plus, gain priceless insight, advice, and tips from practicing senior care professionals. Learn how to: Discover your specialty within one of six growing areas of interest— adult daycare, relocation services, homecare, transportation services, concierge, and travel service Design your business to suit your customers’ demographics and special needs Set your rates Create a support staff who will help you succeed Use effective marketing and advertising to get the word out Build valuable business partnerships that lead to referrals Plan for future growth A record number of seniors are seeking your help—start your senior care service today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it's time to take your writing career into your own hands-and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent into professional independence-set your own hours, choose your own projects and take charge of your income! This complete guide arms you with all you need to know to not only start your freelance writing business but to make sure it's a success. Learn how to: Start your business instantly and for little money Operate your business using freelance business basics and rules Choose your writing niche Use your writing expertise to advertise and find clients Increase your income by improving your writing skills and expanding your client base Start your freelance writing business today-and begin earning income tomorrow!
First International Conference, HCD 2009, Held as Part of HCI International 2009, San Diego, CA, USA, July 19-24, 2009 Proceedings
Author: Masaaki Kurosu
Publisher: Springer Science & Business Media
The 13th International Conference on Human–Computer Interaction, HCI Inter- tional 2009, was held in San Diego, California, USA, July 19–24, 2009, jointly with the Symposium on Human Interface (Japan) 2009, the 8th International Conference on Engineering Psychology and Cognitive Ergonomics, the 5th International Conference on Universal Access in Human–Computer Interaction, the Third International Conf- ence on Virtual and Mixed Reality, the Third International Conference on Internati- alization, Design and Global Development, the Third International Conference on Online Communities and Social Computing, the 5th International Conference on Augmented Cognition, the Second International Conference on Digital Human Mod- ing, and the First International Conference on Human Centered Design. A total of 4,348 individuals from academia, research institutes, industry and gove- mental agencies from 73 countries submitted contributions, and 1,397 papers that were judged to be of high scientific quality were included in the program. These papers - dress the latest research and development efforts and highlight the human aspects of the design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human–computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.
The Smashing Book 2 shares valuable practical insight into design, usability and coding. It provides professional advice for designing mobile applications and building successful e commerce websites, and it explains common coding mistakes and how to avoid them. You will explore the principles of professional design thinking and graphic design and learn how to apply psychology and game theory to create engaging user experiences. TABLE OF CONTENTS - The Principles of Good Graphic Design - Visible vs. Invisible Design - Designing Mobile User Experiences - Sketching, Wireframing and Prototyping - Red Flags (Warning Signs) in Web Development - The Future of Web Typography - Applying Game Design Principles to User Experience Design - When They Click: Psychology of Web Design and User Behavior - Design Patterns in ECommerce Websites (Study) - How to Make a Book (Like This One) This Book was written by Matt Ward, Alexander Charchar, Francisco Inchauste, Mike Rundle, Janko Jovanovic, Christian Heilmann, Vivien Anayian, Christoph Kolb, Susan Weinschenk, Steven Bradley, The Smashing Editorial Team.
Álvaro Rocha,Ana Maria Correia,Felix . B Tan,Karl . A Stroetmann
Author: Álvaro Rocha,Ana Maria Correia,Felix . B Tan,Karl . A Stroetmann
Publisher: Springer Science & Business Media
This book contains a selection of articles from The 2014 World Conference on Information Systems and Technologies (WorldCIST'14), held between the 15th and 18th of April in Funchal, Madeira, Portugal, a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, technological development and applications. The main topics covered are: Information and Knowledge Management; Organizational Models and Information Systems; Intelligent and Decision Support Systems; Software Systems, Architectures, Applications and Tools; Computer Networks, Mobility and Pervasive Systems; Radar Technologies; Human-Computer Interaction; Health Informatics and Information Technologies in Education.
This volume contains ten thoroughly refereed and revised papers detailing recent advances in research on designing trading agents and mechanisms for agent-mediated e-commerce. They were originally presented at the 13th International Workshop on Agent-Mediated Electronic Commerce (AMEC 2011), collocated with AAMAS 2011 in Taipei, Taiwan, or at the 2011 Workshop on Trading Agent Design and Analysis (TADA 2011), collocated with IJCAI 2011 in Barcelona, Spain. The papers presented at these two workshops illustrate both the depth and broad range of research topics in this field. They range from providing solutions to open theoretical problems in online scheduling and bargaining under uncertainty, to designing bidding agents in a wide area of application areas, such as electronic commerce, supply chain management, or keyword advertising, to designing agents that can successfully replicate actual human behaviors in realistic games.
An excellent resource for all emerging and established Web designers, this book provides detailed analysis about what works and what doesn't when it comes to usability. More than 20 examples of well-known Web sites are profiled to illustrate good and bad design and functionality, outlining clear guidelines for meeting the end user's needs.
Are you an online artist ready to take your passion to the next level? Would you love your creative talent to be on showcase for millions to see and buy? Thanks to today’s amazing technology, it’s easier than ever to tap into your passion and turn it into your next paycheck! In just a few days and a few clicks, you can build a successful online web design business selling your creative services. Discover how to easily develop your own website, effectively showcase your work, promote yourself to a worldwide audience, generate new clients, better service existing clients, and more! • Design an attractive, business website using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming knowledge • Create a killer online portfolio that captures new clients • Use easy online tools that work 24/7 to handle requests and payments • Drive traffic using search engine optimization and other marketing and advertising techniques • Boost profits by expanding your specialty or your business
Are you creative? Interested in taking your favorite hobby or inventive attitude to a new, more profitable level? Would you like to work from the comfort home, making money around the clock? Thanks to today’s turnkey technology, in just a few clicks and a few days you can build a virtual gift store selling your favorite items to millions! Choose from today’s hottest online gift businesses, including food, pets, hobbies, home goods, and holiday items, or debut and sell your signature goodies. In just one week, break into the billion-dollar gift industry, create a fully-functioning website, tap into millions of eager online shoppers, and more! • Design an attractive, multi-functional website using inexpensive, turnkey solutions that require no programming knowledge • Tap into the newest gift trends, and choose your specialty and services • Use easy, automated solutions that work 24/7 to accept orders and handle payments • Skillfully manage inventory, order fulfillment, customer service, and all other operations • Create repeat shoppers with online deals and promotions • Drive traffic using search engine optimization, social marketing, and other online marketing techniques