Keen to turn your users into paying customers? Concerned that your conversion rates are too low? This book will help you get your design right. It is the result of over five years experience designing for ecommerce websites, and over three years of teaching ecommerce UX design principles. It's everything you need to avoid usability problems and create a shopping experience that converts. It delves into the specific things you need to do at each step of the ecommerce funnel, regardless of what you are selling. Create landing pages that don't cause users to bounce and search pages that help people find what they need. Design product pages that answer all your users' questions and checkout flows that don't see big drop-offs. Presented as 54 illustrated hints and tips, which cover all elements of a user's experience, from the copy to the calls to action.
Design, Build and Maintain a Successful Web-Based Business
Author: Janice Reynolds
Publisher: CRC Press
'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
"Mega Book of Website Designing" helps to get a deeper understanding of website designing. It is an absolute must read for web designers, internet marketers, web developers and Information Technology professionals. Anyone who is planning to build or already has a website will immensely benefit from this book. List of topics covered in the book include flash website designing, mobile website designing, website designing ideas for small business, responsive website designing, open source website designing, ecommerce website designing and Photoshop basics. Here is a preview of What You Will Learn.... Flash website designing Joomla website designing Mobile website designing Responsive website designing Ecommerce website designing WordPress website designing Fixed and fluid website designing Website designing ideas for small business Much, much, more! Grab your copy today! Take action today and buy this book for $6! Tags Basics of website designing, Best website designing tools, CMS in website designing, course for website designing, Designing a website using WordPress, Dynamic website designing, Ecommerce website designing
In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced web developer, you’re guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal’s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to: Think of the customer first, in order to maximize sales and customer satisfaction Create a safe server environment and database Use secure transactions and prevent common vulnerabilities Incorporate different payment gateways Design scalable sites that are easy to maintain Build administrative interfaces Extend both examples to match the needs of your own sites
Learn to build e-commerce sites using PHP by installing a server using WAMP, configuring MySQL for your product database, creating your product database and tables, and writing the required PHP scripts for accessing and inserting data into the database. Make an E-commerce Site in a Weekend: Using PHP details how to create shopping carts for your customers and how to set up secure payment and processing options. Even if you are an absolute beginner and don't have much programming experience, you can build a responsive, powerful, and fully featured e-commerce site quickly using the information in this book. You will learn to: Create and maintain your e-commerce website using PHP scripts Create, edit, and update your product database using MySQL Manage visitors to your site, create custom forms, manage session handling, and more Manage shopping carts and shipping information Receive money through different payment modes on the sale of merchandise Who This Book is For: This book is for people who want to quickly set up their first e-commerce site. The book addresses beginners who don’t have a deep experience in programming languages. It teaches how to build professional fully featured e-commerce websites using PHP. The book uses practical, step-by step examples to explain all of the topics required in designing, creating, and managing an interactive e-commerce web site.
With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively. Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs. TABLE OF CONTENTS: - How To Plan Your Next Mobile E-Commerce Website - Exploring Ten Fundamental Aspects Of M-Commerce Usability - An E-Commerce Study: Guidelines For Better Navigation And Categories - The Current State Of E-Commerce Search - Better Product Pages: Turn Visitors Into Customers - Designing A Better Mobile Checkout Process - Creating A Client-Side Shopping Cart - Reducing Abandoned Shopping Carts In E-Commerce
Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.
Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Author: Dan Croxen-John,Johann van Tonder
Publisher: Kogan Page Publishers
Category: Business & Economics
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
The Smashing Book 2 shares valuable practical insight into design, usability and coding. It provides professional advice for designing mobile applications and building successful e commerce websites, and it explains common coding mistakes and how to avoid them. You will explore the principles of professional design thinking and graphic design and learn how to apply psychology and game theory to create engaging user experiences. TABLE OF CONTENTS - The Principles of Good Graphic Design - Visible vs. Invisible Design - Designing Mobile User Experiences - Sketching, Wireframing and Prototyping - Red Flags (Warning Signs) in Web Development - The Future of Web Typography - Applying Game Design Principles to User Experience Design - When They Click: Psychology of Web Design and User Behavior - Design Patterns in ECommerce Websites (Study) - How to Make a Book (Like This One) This Book was written by Matt Ward, Alexander Charchar, Francisco Inchauste, Mike Rundle, Janko Jovanovic, Christian Heilmann, Vivien Anayian, Christoph Kolb, Susan Weinschenk, Steven Bradley, The Smashing Editorial Team.
Three Hundred Tips to Increase Conversion Rates and Generate Leads
Author: Alex Harris
Publisher: Alex Designs LLC
Category: Business & Economics
In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.
Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface. Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.
Designing Web Sites to Increase Traffic and Conversion
Author: Ben Hunt
Publisher: John Wiley & Sons
Proven, step-by-step design and content solutions for converting Web site visitors into customers Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today’s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates. Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort Provides real world statistics on how effective a possible solution might be at converting customers Details dozens of ways to increase a Web site’s success rates in just minutes The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.
A helpful book-and-video package for building and maintaining a successful Web site How do you know that you've done everything possible to create a unique, enriching, and successful Web site, particularly when you're hiring others to do it? With Website Design and Development, you'll feel confident that you’ve exhausted every facet of building a Web site. The clever question-and-answer format walks you through easily overlooked details, acting as a virtual consultant. You’ll get clear, easy-to-follow advice on everything from finding a host, design and layout, creating content, marketing, to staying secure. Each question features a rating as to how critical it is to the welfare of the site, allowing you to pick and choose where to spend your time and money, and the answers contain helpful illustrations as well as action points. In addition, your learning experience is further enhanced by the high-quality accompanying video. Contains professional advice for creating—and maintaining—a successful Web site Features an accompanying video that offers additional examples, commentary, and advice for each question. Lists questions you should ask yourself or your web developer and then presents clear, concise answers as well as helpful checklists Rates each topic as to its importance in the grand scheme of your Web site so that you can determine how to spend your time and money Website Design and Development answers the essential questions that need to be asked before creating a Web site.
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.
9th International Conference, EC-Web 2008 Turin, Italy, September 3-4, 2008, Proceedings
Author: Giuseppe Psaila
Publisher: Springer Science & Business Media
Category: Business & Economics
This book constitutes the refereed proceedings of the 9th International Conference on Electronic Commerce and Web Technologies, EC-Web 2008, held in Turin, Italy, in September, 2008 in conjunction with Dexa 2008. The 12 revised full papers presented together with 2 invited papers were carefully reviewed and selected from numerous submissions. The papers are organized in five topical sessions on security in e-commerce, social aspects of e-commerce, business process and EC infrastructures, recommender systems and e-negotiations, and Web marketing and user profiling.
The Ultimate Guide to Dropshipping is a complete guide on how to create and run a successful dropshipping business. "This is by far the best book on dropshipping available. You will will learn everything you need to know about finding a product, setting up an online store and growing your business." (Sean Work, Director of Marketing, KISSmetrics) "Andrew and Mark have written a comprehensive, no-BS guide to dropshipping. Essential reading for anyone considering this type of retail." (Chandra Clark, Founder & President, Scribendi) "These guys distill everything you need to know about dropshipping. It's a must read if you want practical advice and a clear blueprint to help you grow your business." (Valerie Khoo, National Director, Australian Writers' Centre) "Holy jeez - I wish these guys had written this 7 years ago.... I can say that the advice in this book is spot on."
Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.
First International Conference, HCD 2009, Held as Part of HCI International 2009, San Diego, CA, USA, July 19-24, 2009 Proceedings
Author: Masaaki Kurosu
Publisher: Springer Science & Business Media
The 13th International Conference on Human–Computer Interaction, HCI Inter- tional 2009, was held in San Diego, California, USA, July 19–24, 2009, jointly with the Symposium on Human Interface (Japan) 2009, the 8th International Conference on Engineering Psychology and Cognitive Ergonomics, the 5th International Conference on Universal Access in Human–Computer Interaction, the Third International Conf- ence on Virtual and Mixed Reality, the Third International Conference on Internati- alization, Design and Global Development, the Third International Conference on Online Communities and Social Computing, the 5th International Conference on Augmented Cognition, the Second International Conference on Digital Human Mod- ing, and the First International Conference on Human Centered Design. A total of 4,348 individuals from academia, research institutes, industry and gove- mental agencies from 73 countries submitted contributions, and 1,397 papers that were judged to be of high scientific quality were included in the program. These papers - dress the latest research and development efforts and highlight the human aspects of the design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human–computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.