Data Mining for Business Analytics

Concepts, Techniques, and Applications with XLMiner

Author: Galit Shmueli,Peter C. Bruce,Nitin R. Patel

Publisher: John Wiley & Sons

ISBN: 1118729242

Category: Mathematics

Page: 552

View: 3620

Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides https://www.dataminingbook.com Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "…full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – ComputingReviews.com "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.

Data Mining for Business Intelligence

Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner

Author: Galit Shmueli,Nitin R. Patel,Peter C. Bruce

Publisher: John Wiley and Sons

ISBN: 1118126041

Category: Mathematics

Page: 428

View: 3815

Praise for the First Edition " full of vivid and thought-provoking anecdotes needs to be read by anyone with a serious interest in research and marketing." —Research magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining a welcome addition to the literature." —computingreviews.com Incorporating a new focus on data visualization and time series forecasting, Data Mining for Business Intelligence, Second Edition continues to supply insightful, detailed guidance on fundamental data mining techniques. This new edition guides readers through the use of the Microsoft Office Excel add-in XLMiner for developing predictive models and techniques for describing and finding patterns in data. From clustering customers into market segments and finding the characteristics of frequent flyers to learning what items are purchased with other items, the authors use interesting, real-world examples to build a theoretical and practical understanding of key data mining methods, including classification, prediction, and affinity analysis as well as data reduction, exploration, and visualization. The Second Edition now features: Three new chapters on time series forecasting, introducing popular business forecasting methods including moving average, exponential smoothing methods; regression-based models; and topics such as explanatory vs. predictive modeling, two-level models, and ensembles A revised chapter on data visualization that now features interactive visualization principles and added assignments that demonstrate interactive visualization in practice Separate chapters that each treat k-nearest neighbors and Naïve Bayes methods Summaries at the start of each chapter that supply an outline of key topics The book includes access to XLMiner, allowing readers to work hands-on with the provided data. Throughout the book, applications of the discussed topics focus on the business problem as motivation and avoid unnecessary statistical theory. Each chapter concludes with exercises that allow readers to assess their comprehension of the presented material. The final chapter includes a set of cases that require use of the different data mining techniques, and a related Web site features data sets, exercise solutions, PowerPoint slides, and case solutions. Data Mining for Business Intelligence, Second Edition is an excellent book for courses on data mining, forecasting, and decision support systems at the upper-undergraduate and graduate levels. It is also a one-of-a-kind resource for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology.

Introductory Statistics and Analytics

A Resampling Perspective

Author: Peter C. Bruce

Publisher: John Wiley & Sons

ISBN: 1118881338

Category: Mathematics

Page: 312

View: 6315

Concise, thoroughly class-tested primer that features basic statistical concepts in the concepts in the context of analytics, resampling, and the bootstrap A uniquely developed presentation of key statistical topics, Introductory Statistics and Analytics: A Resampling Perspective provides an accessible approach to statistical analytics, resampling, and the bootstrap for readers with various levels of exposure to basic probability and statistics. Originally class-tested at one of the first online learning companies in the discipline, www.statistics.com, the book primarily focuses on applications of statistical concepts developed via resampling, with a background discussion of mathematical theory. This feature stresses statistical literacy and understanding, which demonstrates the fundamental basis for statistical inference and demystifies traditional formulas. The book begins with illustrations that have the essential statistical topics interwoven throughout before moving on to demonstrate the proper design of studies. Meeting all of the Guidelines for Assessment and Instruction in Statistics Education (GAISE) requirements for an introductory statistics course, Introductory Statistics and Analytics: A Resampling Perspective also includes: Over 300 “Try It Yourself” exercises and intermittent practice questions, which challenge readers at multiple levels to investigate and explore key statistical concepts Numerous interactive links designed to provide solutions to exercises and further information on crucial concepts Linkages that connect statistics to the rapidly growing field of data science Multiple discussions of various software systems, such as Microsoft Office Excel®, StatCrunch, and R, to develop and analyze data Areas of concern and/or contrasting points-of-view indicated through the use of “Caution” icons Introductory Statistics and Analytics: A Resampling Perspective is an excellent primary textbook for courses in preliminary statistics as well as a supplement for courses in upper-level statistics and related fields, such as biostatistics and econometrics. The book is also a general reference for readers interested in revisiting the value of statistics.

Getting Started with Business Analytics

Insightful Decision-Making

Author: David Roi Hardoon,Galit Shmueli

Publisher: CRC Press

ISBN: 149875967X

Category: Business & Economics

Page: 190

View: 8684

Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications. The first part of the book introduces business data and recent technologies that have promoted fact-based decision-making. The authors look at how business intelligence differs from business analytics. They also discuss the main components of a business analytics application and the various requirements for integrating business with analytics. The second part presents the technologies underlying business analytics: data mining and data analytics. The book helps you understand the key concepts and ideas behind data mining and shows how data mining has expanded into data analytics when considering new types of data such as network and text data. The third part explores business analytics in depth, covering customer, social, and operational analytics. Each chapter in this part incorporates hands-on projects based on publicly available data. Helping you make sound decisions based on hard data, this self-contained guide provides an integrated framework for data mining in business analytics. It takes you on a journey through this data-rich world, showing you how to deploy business analytics solutions in your organization.

Excel Basics to Blackbelt

An Accelerated Guide to Decision Support Designs

Author: Elliot Bendoly

Publisher: Cambridge University Press

ISBN: 1107245281

Category: Business & Economics

Page: 400

View: 7590

This second edition of Excel Basics to Blackbelt capitalizes on the success of the first edition and leverages some of the advancements in visualization, data analysis, and sharing capabilities that have emerged over the past five years. As with the original text, the second edition is intended to serve as an accelerated guide to decision support designs for consultants and service professionals. This 'fast track' enables a ramping up of skills in Excel for those who may have never used it to reach a level of mastery that will allow them to integrate Excel with widely available associated applications, make use of intelligent data visualization and analysis techniques, automate activity through basic VBA designs, and develop easy-to-use interfaces for customizing use. In other words, this book provides users with lessons and examples on integrative Excel use that are not available from alternative texts.

Analyzing Social Media Networks with NodeXL

Insights from a Connected World

Author: Derek Hansen,Ben Shneiderman,Marc A. Smith

Publisher: Morgan Kaufmann

ISBN: 9780123822307

Category: Computers

Page: 304

View: 3421

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation

Statistics Through Applications

Author: Daren S. Starnes,Dan Yates,David S. Moore

Publisher: Macmillan

ISBN: 1429219742

Category: Mathematics

Page: 600

View: 2132

Watch a video introduction here. Statistics Through Applications (STA) is the only text written specifically for high school statistics course. Designed to be read, the book takes a data analysis approach that emphasizes conceptual understanding over computation, while recognizing that some computation is necessary. The focus is on the statistical thinking behind data gathering and interpretation. The high school statistics course is often the first applied math course students take. STA engages students in learning how statisticians contribute to our understanding of the world and helps students to become more discerning consumers of the statistics they encounter in ads, economic reports, political campaigns, and elsewhere. New and improved! STA 2e features expanded coverage of probability, a reorganized presentation of data analysis, a new color design and much more. Please see the posted sample chapter or request a copy today to see for yourself.

Modeling Online Auctions

Author: Wolfgang Jank,Galit Shmueli

Publisher: John Wiley & Sons

ISBN: 9781118031865

Category: Mathematics

Page: 336

View: 5029

Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction data Online auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions. As a result, new statistical ideas and innovation are needed to understand bidders, sellers, and prices. Combining methodologies from the fields of statistics, data mining, information systems, and economics, Modeling Online Auctions introduces a new approach to identifying obstacles and asking new questions using online auction data. The authors draw upon their extensive experience to introduce the latest methods for extracting new knowledge from online auction data. Rather than approach the topic from the traditional game-theoretic perspective, the book treats the online auction mechanism as a data generator, outlining methods to collect, explore, model, and forecast data. Topics covered include: Data collection methods for online auctions and related issues that arise in drawing data samples from a Web site Models for bidder and bid arrivals, treating the different approaches for exploring bidder-seller networks Data exploration, such as integration of time series and cross-sectional information; curve clustering; semi-continuous data structures; and data hierarchies The use of functional regression as well as functional differential equation models, spatial models, and stochastic models for capturing relationships in auction data Specialized methods and models for forecasting auction prices and their applications in automated bidding decision rule systems Throughout the book, R and MATLAB software are used for illustrating the discussed techniques. In addition, a related Web site features many of the book's datasets and R and MATLAB code that allow readers to replicate the analyses and learn new methods to apply to their own research. Modeling Online Auctions is a valuable book for graduate-level courses on data mining and applied regression analysis. It is also a one-of-a-kind reference for researchers in the fields of statistics, information systems, business, and marketing who work with electronic data and are looking for new approaches for understanding online auctions and processes. Visit this book's companion website by clicking here

Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Business Analytics

Author: Cliff Ragsdale

Publisher: Cengage Learning

ISBN: 130594741X

Category: Business & Economics

Page: 864

View: 704

Written by an innovator in teaching spreadsheets and a highly regarded leader in business analytics, Cliff Ragsdale’s SPREADSHEET MODELING AND DECISION ANALYSIS: A PRACTICAL INTRODUCTION TO BUSINESS ANALYTICS, 8E helps readers master important spreadsheet and business analytics skills. Readers find everything needed to become proficient in today’s most widely used business analytics techniques using Microsoft Office Excel 2016. Learning to make effective decisions in today's business world takes training and experience. Author Cliff Ragsdale guides learners through the skills needed, using the latest Excel for Windows. Readers apply what they’ve learned to real business situations with step-by-step instructions and annotated screen images that make examples easy to follow. The World of Management Science sections further demonstrates how each topic applies to a real company. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Getting started with Spring Framework

A Hands-on Guide to Begin Developing Applications Using Spring Framework

Author: Ashish Sarin,J Sharma

Publisher: BookBaby

ISBN: 1624888356

Category: Computers

Page: 324

View: 3296

Getting started with Spring Framework is a hands-on guide to begin developing applications using Spring Framework. This book is meant for Java developers with little or no knowledge of Spring Framework. All the examples shown in this book use Spring 3.2. Chapter 1 - Spring Framework basics Chapter 2 - Configuring beans Chapter 3 - Dependency injection Chapter 4 - Customizing beans and bean definitions Chapter 5 - Annotation-driven development with Spring Chapter 6 - Database interaction using Spring Chapter 7 - Messaging, emailing, asynchronous method execution, and caching using Spring Chapter 8 - Aspect-oriented programming

Principles of Marketing Engineering and Analytics, 3rd Edition

Author: Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn

Publisher: DecisionPro

ISBN: 098576483X

Category: Business & Economics

Page: 328

View: 884

We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **

Database Marketing

Analyzing and Managing Customers

Author: Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin

Publisher: Springer Science & Business Media

ISBN: 0387725792

Category: Business & Economics

Page: 872

View: 2863

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Practical Management Science

Author: Wayne L. Winston,S. Christian Albright

Publisher: Cengage Learning

ISBN: 1337671983

Category: Business & Economics

Page: 50

View: 531

Take full advantage of the power of spreadsheet modeling with the guidance in PRACTICAL MANAGEMENT SCIENCE, 6E, geared entirely to Excel 2016. This edition integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. The book emphasizes applied, relevant learning while presenting the right amount of theory to ensure readers gain a strong foundation. Exercises offer practical, hands-on experience working with the methodologies. The authors focus on modeling rather than algebraic formulations or memorization of particular models. This edition provides new and updated cases as well as a new chapter on data mining. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Practical Time Series Forecasting

A Hands-On Guide

Author: Galit Shmueli

Publisher: N.A

ISBN: 9780991576661

Category:

Page: N.A

View: 1300

PRACTICAL TIME SERIES FORECASTING is a hands-on introduction to quantitative forecasting of time series. Quantitative forecasting, known as forecasting analytics, is an important component of decision making in a wide range of areas and across many business functions including economic forecasting, workload projections, sales forecasts, and transportation demand. Forecasting is also widely used in automated applications such as forecasting flight delays, web keyword search volume, and weather. Forecasting is heavily used in many areas outside of business, such as in demography and climatology. This book introduces readers to the most popular statistical models and data mining algorithms used in practice. It covers issues relating to different steps of the forecasting process, from goal definition through data collection, visualization, pre-processing, modeling, performance evaluation to implementation and communication. The third edition offers improved organization, updated software screenshots, and additional material.PRACTICAL TIME SERIES FORECASTING is suitable for courses on forecasting at the upper-undergraduate and graduate levels, and in professional business analytics and data science programs. It offers clear explanations, examples, end-of-chapter problems and cases. Methods are illustrated using XLMiner®, an Excel® add-on. However, any software that has time series forecasting capabilities can be used with the book. For R users, an R edition of this textbook is also available.

The Top Ten Algorithms in Data Mining

Author: Xindong Wu,Vipin Kumar

Publisher: CRC Press

ISBN: 9781420089653

Category: Computers

Page: 208

View: 2886

Identifying some of the most influential algorithms that are widely used in the data mining community, The Top Ten Algorithms in Data Mining provides a description of each algorithm, discusses its impact, and reviews current and future research. Thoroughly evaluated by independent reviewers, each chapter focuses on a particular algorithm and is written by either the original authors of the algorithm or world-class researchers who have extensively studied the respective algorithm. The book concentrates on the following important algorithms: C4.5, k-Means, SVM, Apriori, EM, PageRank, AdaBoost, kNN, Naive Bayes, and CART. Examples illustrate how each algorithm works and highlight its overall performance in a real-world application. The text covers key topics—including classification, clustering, statistical learning, association analysis, and link mining—in data mining research and development as well as in data mining, machine learning, and artificial intelligence courses. By naming the leading algorithms in this field, this book encourages the use of data mining techniques in a broader realm of real-world applications. It should inspire more data mining researchers to further explore the impact and novel research issues of these algorithms.

Visual Data Mining

The VisMiner Approach

Author: Russell K. Anderson

Publisher: John Wiley & Sons

ISBN: 1118439252

Category: Mathematics

Page: 208

View: 7643

A visual approach to data mining. Data mining has been defined as the search for useful and previously unknown patterns in large datasets, yet when faced with the task of mining a large dataset, it is not always obvious where to start and how to proceed. This book introduces a visual methodology for data mining demonstrating the application of methodology along with a sequence of exercises using VisMiner. VisMiner has been developed by the author and provides a powerful visual data mining tool enabling the reader to see the data that they are working on and to visually evaluate the models created from the data. Key features: Presents visual support for all phases of data mining including dataset preparation. Provides a comprehensive set of non-trivial datasets and problems with accompanying software. Features 3-D visualizations of multi-dimensional datasets. Gives support for spatial data analysis with GIS like features. Describes data mining algorithms with guidance on when and how to use. Accompanied by VisMiner, a visual software tool for data mining, developed specifically to bridge the gap between theory and practice. Visual Data Mining: The VisMiner Approach is designed as a hands-on work book to introduce the methodologies to students in data mining, advanced statistics, and business intelligence courses. This book provides a set of tutorials, exercises, and case studies that support students in learning data mining processes. In praise of the VisMiner approach: "What we discovered among students was that the visualization concepts and tools brought the analysis alive in a way that was broadly understood and could be used to make sound decisions with greater certainty about the outcomes" —Dr. James V. Hansen, J. Owen Cherrington Professor, Marriott School, Brigham Young University, USA "Students learn best when they are able to visualize relationships between data and results during the data mining process. VisMiner is easy to learn and yet offers great visualization capabilities throughout the data mining process. My students liked it very much and so did I." —Dr. Douglas Dean, Assoc. Professor of Information Systems, Marriott School, Brigham Young University, USA

Probability and Statistics for Computer Scientists, Second Edition

Author: Michael Baron

Publisher: CRC Press

ISBN: 1498760600

Category: Mathematics

Page: 449

View: 8139

Student-Friendly Coverage of Probability, Statistical Methods, Simulation, and Modeling Tools Incorporating feedback from instructors and researchers who used the previous edition, Probability and Statistics for Computer Scientists, Second Edition helps students understand general methods of stochastic modeling, simulation, and data analysis; make optimal decisions under uncertainty; model and evaluate computer systems and networks; and prepare for advanced probability-based courses. Written in a lively style with simple language, this classroom-tested book can now be used in both one- and two-semester courses. New to the Second Edition Axiomatic introduction of probability Expanded coverage of statistical inference, including standard errors of estimates and their estimation, inference about variances, chi-square tests for independence and goodness of fit, nonparametric statistics, and bootstrap More exercises at the end of each chapter Additional MATLAB® codes, particularly new commands of the Statistics Toolbox In-Depth yet Accessible Treatment of Computer Science-Related Topics Starting with the fundamentals of probability, the text takes students through topics heavily featured in modern computer science, computer engineering, software engineering, and associated fields, such as computer simulations, Monte Carlo methods, stochastic processes, Markov chains, queuing theory, statistical inference, and regression. It also meets the requirements of the Accreditation Board for Engineering and Technology (ABET). Encourages Practical Implementation of Skills Using simple MATLAB commands (easily translatable to other computer languages), the book provides short programs for implementing the methods of probability and statistics as well as for visualizing randomness, the behavior of random variables and stochastic processes, convergence results, and Monte Carlo simulations. Preliminary knowledge of MATLAB is not required. Along with numerous computer science applications and worked examples, the text presents interesting facts and paradoxical statements. Each chapter concludes with a short summary and many exercises.

Statistical Methods in e-Commerce Research

Author: Wolfgang Jank,Galit Shmueli

Publisher: John Wiley & Sons

ISBN: 9780470323182

Category: Mathematics

Page: 512

View: 4382

This groundbreaking book introduces the application of statistical methodologies to e-Commerce data With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity. This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research. Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.

Harness the Power of Big Data The IBM Big Data Platform

Author: Paul Zikopoulos,Dirk deRoos,Krishnan Parasuraman,Thomas Deutsch,James Giles,David Corrigan

Publisher: McGraw Hill Professional

ISBN: 0071808183

Category: Computers

Page: 280

View: 7892

Boost your Big Data IQ! Gain insight into how to govern and consume IBM’s unique in-motion and at-rest Big Data analytic capabilities Big Data represents a new era of computing—an inflection point of opportunity where data in any format may be explored and utilized for breakthrough insights—whether that data is in-place, in-motion, or at-rest. IBM is uniquely positioned to help clients navigate this transformation. This book reveals how IBM is infusing open source Big Data technologies with IBM innovation that manifest in a platform capable of "changing the game." The four defining characteristics of Big Data—volume, variety, velocity, and veracity—are discussed. You’ll understand how IBM is fully committed to Hadoop and integrating it into the enterprise. Hear about how organizations are taking inventories of their existing Big Data assets, with search capabilities that help organizations discover what they could already know, and extend their reach into new data territories for unprecedented model accuracy and discovery. In this book you will also learn not just about the technologies that make up the IBM Big Data platform, but when to leverage its purpose-built engines for analytics on data in-motion and data at-rest. And you’ll gain an understanding of how and when to govern Big Data, and how IBM’s industry-leading InfoSphere integration and governance portfolio helps you understand, govern, and effectively utilize Big Data. Industry use cases are also included in this practical guide.

Elementary Financial Derivatives

A Guide to Trading and Valuation with Applications

Author: Jana Sacks

Publisher: John Wiley & Sons

ISBN: 1119076757

Category: Business & Economics

Page: 296

View: 2052

This book features an introductory approach to teaching and learning complex valuation techniques and emphasizes practical applications to ensure student engagement. Successfully classroom tested, readers benefit from the hands-on application of theoretical concepts as well as the step-by-step introduction to financial derivatives in an accessible and an appealing way. The author offers explanations of complex concepts in the simplest possible way in conjunction with practical applications including theoretical concepts with highlighted equations, homework problems, solved case studies, and Excel-based modules for valuation. While financial derivatives are often regarded as complex financial instruments, this book aims to educate future investors about these asset classes without delving too deeply into mathematical and/or physics methodology and theories. In addition to the essential topics of the derivatives market, this book includes sections on options, swaps, and financial engineering concepts applied primarily, but not exclusively, to the futures market. Chapter coverage includes: An Introduction to Derivative Instruments; Futures Fundamentals; Forward Rate Agreement; Currency Forward; Swaps Basics; Equity and Currency Swaps; Basic Swaps and Credit Default Swaps; Options Basics and Trading; Greeks; Volatility; and Exotics.