Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Express yourself! Mit dem eigenen Weblogbuch ist das im Internet ein Kinderspiel: für Privatpersonen, die vom letzten Urlaub schwärmen, aber auch für Firmen, die Interessantes aus Ihrem Geschäftsleben der Öffentlichkeit zugänglich machen. In "Blogging für Dummies" erfahren Sie, wie Sie Ihren eigenen Blog starten, die richtige Software finden und das passende Design auswählen. Finden Sie Ihre Blog-Nische, kurbeln Sie mit einem Firmen-Blog Ihr Geschäft an und gehen Sie souverän mit Spam und unerwünschten Kommentaren um. Starten Sie durch und machen Sie Ihren Blog mit zusätzlichen Features wie Widgets, Podcasts und Videoblogs zum Hingucker!
A complete update to the ultimate reference guide on bloggingbasics! The increase in the number of blogs is seemingly endless andcontinues to grow at a phenomenal rate, thanks in part to the riseof smartphones, tablets, and blogging applications. With this kindof popularity, how can a blogger stand out from the rest of themasses? This all-in-one guide is packed with detailed informationand advice that helps you create and solidify your place in theblogosphere. You’ll learn how to get started, use bloggingtools, collaborate with other bloggers, become a part of mobileblogging, and much more. Covers getting started, working with blogging software, othertools, blog marketing, microblogging (including Twitter), makingmoney with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of theblogging community Provides vital information for both hobby bloggers and thosewho want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts throughthe clutter and offers you a fun and friendly reference guide tostarting and maintaining a successful blog.
Canadian Small Business Kit For Dummies is the bestsellingCanadian guide to starting and running a successful small business.This guide covers every aspect of starting, building, staffing, andrunning a small business, offering information for entrepreneursstarting from scratch, people buying a business, or new franchiseowners. With updated information about the HST and its impact onsmall businesses, insight into how small business can takeadvantage of social media such as Facebook, LinkedIn, and Twitter,and new resources, including information about new sources ofgovernment funding for small businesses, this book is an essentialguide to small business success. Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide. Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format. Fun or informative, but not formal, blogs are easy to set up, maintain, and update. You can share your personal, stream-of-consciousness musings or your expertise on any subject ranging from your family vacation to world peace. This guide helps beginners (even technophobes) get started fast, with the essential info on: The elements of blogs, such as entries, sidebars, categories, comments, and index pages The different types of hosting services, from free to fee and from “turn key” services that are easy-to-use to DIY programs Details on two popular, free “social community” hosted Web services that are ideal for casual bloggers—MSN Spaces and Yahoo! 360 The scoop on Blogger, a popular free hosted service that has some community tools like the social networks, but is basically blog-intensive DIY blogging, covering three of the most powerful and flexible blog programs—Movable Type, WordPress, and Radio Userland Hooking into RSS feeds to distribute your blog entries beyond your site Choosing a newsreader Ways to raise the visibility of your blog and make money from blogging Complete with step-by-step instructions and lots of screen shots, this guide walks you through everything from setting up your blog and posting your first entry to adding photos, audio, and more. It includes the URLs of lots of sample sites to see to give you an idea of blog possibilities. In addition to the essential how-to, it fills you in on: The blogosphere, blog culture and etiquette, snarks, macrologues, and more Moblogs that let you post entries remotely using your portable computer, PDA, or cell phone Buying a domain through a registrar such as Network Solutions, Register.com, or Go Daddy MP3 blogs, vlogs (videoblogs), photoblogging, audioblogging, podcasting, and more You know you have something to say, whether it’s heavy stuff or just your thought for the day. Make your opinions known. Get your photos shown. With Blogging For Dummies, you’ll soon be blogging with the best of ‘em.
Gestalten Sie mit WordPress Ihre Website - auch wenn Sie keinerlei Vorkenntnisse haben! Profitieren Sie von Tausenden meist kostenlosen Design-Vorlagen, den WordPress-Themes. WordPress begann als einfache Weblog-Software und ist inzwischen das beliebteste System zur Gestaltung von Webseiten überhaupt. Dieser Entwicklung trägt dieses Buch Rechnung: Hier finden Sie Rat und Hilfe - als Blogger, als Webseiten-Designer, als Anfänger und als Umsteiger. Schritt für Schritt erfahren Sie, wie Sie Ihre Webseite oder Ihren Blog aufbauen, Bilder und Videos einbinden und vieles mehr.
Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore Suggests creative ways to keep your blog fresh, unique, and interesting Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Are you a wannabe blogger? A seasoned pro migrating your blog to WordPress? Looking to do more cool stuff with your existing WordPress blog? Then this fun guide is for you! WordPress for Dummies is a veritable smorgasbord of WordPress information, ideas, tools, resources, and instruction on everything you need to create and maintain your dream blog. Unlike other blog hosts, WordPress gives you the ability to create a blog that is tailored to your own tastes and needs. Sure, the codes, tags, and terminology can seem a little intimidating at first, but WordPress for Dummies breaks it all down to show you just how intuitive, friendly, and extensible the software really is. This easy-to-follow guide shows you how to: Sign up for a free WordPress account Set up and use a hosted blog with WordPress.com Install and set up the WordPress.Org and WordPress.MU software for single- and multi-user versions Find great themes, plugins, and consultants that will help you achieve JUST the kind of blog you want Use tags to work with WordPress templates Combat challenges with comments, trackback spam, and “splogs” Add special technologies to your blog, such as RSS feed, podcasting, vlogging, and photoblogging Find online support, tips, and resources for WordPress software Whether you want to keep family and friends updated on your latest adventures, post pictures of your new puppy, or communicate your passion with millions of readers worldwide, WordPress for Dummies is your passport to creating the kind of blog that will keep your visitors coming back for more!
Möchten Sie verstehen, was Six Sigma genau ist? Wollen Sie die Vorteile von Six Sigma in Ihrer Firma nutzen und so Abläufe optimieren? Dann greifen Sie zu "Six Sigma für Dummies" und lassen Sie sich leicht verständlich erklären, was es damit genau auf sich hat. Six Sigma ist eine auf Effizienz ausgerichtete Qualitätssicherungsmethode. Es ist eine quantitative Methode, bei der genau ermittelt wird, wie das Ziel aussehen soll und wie groß die Fehlerabweichung von diesem Idealziel ist, sei es ein Produktionsprozess oder die Kundenorientierung eines Unternehmens. Es ist eine erfolgreiche Methode, viele Unternehmen setzen Six Sigma bereits ein.
Get the whole picture and learn to create a successful onlinecontent marketing program Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance. Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid Shows how to create content and get it published online in longor short form Offers plenty of tips, case studies, and worksheets to ensuresuccess Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.
Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.
Develop and implement essential computer technology—withconfidence Do you want to develop an understanding of technology to enhanceyour education, career, or personal life, but feel inhibited byyour digital literacy? Fear not! Written in plain English andabsent of undecipherable high-tech jargon, Digital Literacy ForDummies makes it easy to get a grip on computer basics, theInternet, the Cloud, browsing the web, productivity programs andapplications for school and the workplace, computer security andprivacy, the latest in digital lifestyle topics, and so muchmore. Walks you through the basics of developing essential computertechnology skills Shows you how to gain the digital literacy skills required tosucceed in education, at home, and in the workforce Explains how the use of smartphones and digital camerascontribute to digital literacy With the introduction of 3G and 4G services in emergingcountries like India, worldwide Internet usage is increasingexponentially. With this technological growth comes an opportunityfor people of all ages and from all walks of life to learn newskills to keep them ahead of the curve. Packed with easy-to-followexplanations and seasoned with a bit of humor and fun, DigitalLiteracy For Dummies makes it easy and accessible for anyone toharness the power of technology to remain relevant in school or atwork.
Sie mussen jetzt englische Grammatik pauken und Ihr Schulenglisch ist schon ein wenig eingerostet. Sie haben Kunden im Ausland? Da sollten die E-Mails verstandlich sein. Sie mussen eine Prasentation auf Englisch halten? Oder bereiten Sie sich auf den TOEFL vor? Englische Grammatik ist nicht wirklich spa?ig. Da hilft nur dieses Buch von Geraldine Woods, die locker, witzig und leicht verstandlich auch die kompliziertesten Regeln der englischen Sprache erklart. Und auf einmal macht Grammatik lernen Spa?.
Create a mutually beneficial partnership between nonprofit andfor-profit enterprises Cause marketing creates a partnership with benefits for both anonprofit entity and a business. Written by an expert on causemarketing whose blog, SelfishGiving.com, is a key resource on thesubject, this friendly guide shows both business owners andmarketers for nonprofits how to build and sustain such apartnership using social media such as Facebook and Twitter. Itcovers new online tools, how to identify potential partners, tipson engaging your fans, and how to model a campaign on provensuccesses. Cause marketing is not marketing a cause, but a partnershipbetween business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for findingappropriate partners, planning and setting up a campaign usingFacebook, Twitter, and blogs, measuring campaign success, andmore Explains online tools such as Quick Response Codes, serviceslike Causon and The Point, and location marketing servicesincluding Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaigntechniques Cause Marketing For Dummies helps both businesses andnonprofits reap the benefits of effective cause marketing.
The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.