Consumer Behaviour

A European Perspective

Author: Michael R. Solomon,Gary Bamossy,S¿ren Askegaard,Margaret K. Hogg

Publisher: Pearson Higher Ed

ISBN: 1292116757

Category: Business & Economics

Page: 736

View: 3124

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Søren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

Consumer Behaviour

Author: Michael Solomon,Rebekah Russell-Bennett,Josephine Previte

Publisher: Pearson Higher Education AU

ISBN: 1442564997

Category: Business & Economics

Page: 553

View: 5643

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

Consumer Behaviour

A European Perspective

Author: Michael R. Solomon

Publisher: Pearson Education

ISBN: 9780273687528

Category: Consumer behavior

Page: 701

View: 6913

'Consumer Behaviour' satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues.

Consumer Behaviour

A European Perspective

Author: Gerrit Antonides,W. Fred van Raaij

Publisher: Wiley

ISBN: 9780471975137

Category: Business & Economics

Page: 642

View: 6076

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on: * financial behaviour * welfare, wellbeing and property * families and household production * consumption and the environment * shopping behaviour. The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.

Consumer Behaviour

A European Outlook

Author: Leon G. Schiffman,Håvard Hansen,Leslie Lazar Kanuk

Publisher: Pearson Education

ISBN: 9780273704010

Category: Business & Economics

Page: 494

View: 4843

This new European perspective on Schiffman and Kanuk's classic Consumer Behavior focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.

Consumer behaviour and a European perspective

Author: Oliver Florian Friede

Publisher: GRIN Verlag

ISBN: 3638157377

Category: Business & Economics

Page: 22

View: 8464

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), University of Tampere (School of Business Administration), course: Buying Behaviour, 4 entries in the bibliography, language: English, abstract: One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of pro-ducts, services, experiences, or ideas to satisfy needs and the impacts that these pro-cesses have on the consumer and society." Although it is not necessary to memorize this definition, it brings up some useful points: Behavior occurs either for the individual, or in the context of a group (e.g., friends in-fluence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use). Consumer behavior within European Community involves the use and disposal of pro-ducts as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental prob-lems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest. Nowadays, consumer behavior in EU involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, ag-gressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. With the unifying of EU the impact is even bigger.

Consumer Behaviour

A European Perspective Enhanced Media Edition Pack

Author: Michael R. Solomon

Publisher: Ft Press

ISBN: 9781405873246

Category: Business & Economics

Page: 701

View: 9910

Valuepack

Consumer Behaviour: A European Perspective

Author: Gary Bamossy,Michael Soloman,Soren Askegaard,Margaret Hogg

Publisher: Financial Times/Prentice Hall

ISBN: 9781405854368

Category:

Page: N.A

View: 9942

Cases in Consumer Behaviour

Author: Gerrit Antonides,W. Fred van Raaij

Publisher: Wiley

ISBN: 9780471987819

Category: Business & Economics

Page: 180

View: 6272

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: * The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary * The cases reflect the consumer perspective on marketing problems * Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.

Marketing

Real People, Real Decisions

Author: Michael R. Solomon

Publisher: Pearson Education

ISBN: 9780273727781

Category: Marketing

Page: 589

View: 9675

Imagine you are Jamie Mitchell, chief squeezer at Innocent, the biggest smoothie brand in the UK and an entrepreneurial phenomenon. Things are going well but you must reward the commitment and passion of your customers. You need an idea that reinforces all their expectations of the brand; it's got to be natural, friendly and ethical. Your options are *Continue with the Innocent Fruitstock music festival that you launched four years ago *Stage a smaller scale family-friendly village fete instead *Do nothing for a year and invest in a bigger event next time What would you do? Each chapter is an explosion of ideas, introducing you to a dilemma faced by a real-life marketeer at an eclectic range of companies including Arsenal football club, Hilton Hotels and Electrolux. You'll hear from marketing academics and students, as well as practitioners and experts from other disciplines, explain what decision they would have made in the same situation, before you find out how it worked out.This new and innovative approach will throw you into the exciting decision-making process and help you to understand all the key theories and metrics underpinning the discipline, whilst vividly bringing both the principles and practice of marketing to life.

Principles of Marketing with Consumer Behaviour: a European Perspective

Author: Brassington,Solomon

Publisher: Financial Times/Prentice Hall

ISBN: 9780582832909

Category:

Page: 4

View: 9506

This great value multipack contains Brassington and Pettitt: Principles of Marketing (0273657917) and Bamossy: Consumer Behaviour Euro Edition (027365182x).

Consumer Behaviour: a European Perspective with Cases in Consumer Behavior

Author: Bamossy,McEnally

Publisher: Financial Times/Prentice Hall

ISBN: 9780582822191

Category:

Page: 4

View: 6622

This great value multipack contains Bamossy: Consumer Behaviour Euro Edition (027365182x) and McEnally: Cases in Consumer Behaviour Vol II (0130665592).

Consumer Behaviour

Author: Isabelle Szmigin,Maria Piacentini

Publisher: Oxford University Press

ISBN: 0198786239

Category: Consumer behavior

Page: 528

View: 3429

In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on today's marketing professionals. The latest behavioural, psychological and sociological approaches are presented alongside emerging techniques, such as the analysis of big data, integrating digital experiences, and the continuing importance of conscious consumption. Theory is set firmly in context for students through extendedcases and extensive use of international examples, including interactive advertising on Snapchat, social media marketing by Maybelline in China, and culturally-reflective advertising by IKEA and McCain. This second edition reflects the very latest research in consumer behaviour and contains substantially increased coverage of digital consumption and online consumer behaviour, including social media research, online group buying, and attitudes to online privacy. New coverage of sustainability andethical issues in consumer behaviour, including deceptive packaging, Fairtrade, and ethically-conscious fashion at HandM, has been woven throughout the text. Central to the book is the recognition of how businesses and governments use knowledge of these theories and techniques in marketing and business decision-making. Each chapter includes a Practitioner Insight from a professional working in marketing, advertising, government or a charity, includingOKO, BBC Global News, and Millward Brown. Each chapter also includes Consumer Insights, with topics including the concept of hygge in Denmark, repositioning Lucozade in the UK, L'Oreal's use of augmented technology, and branding in emerging markets. These features bring together the themes discussed and encourage students to engage with thematerial on a practical level. The authors acknowledge consumer behaviour as a research discipline. To reflect this, the Research Insights, around half of which are brand new for this edition, include links to seminal and contemporary papers and present students with the opportunity to take their learning further. The accompanying online resources provide superior ready-to-use support for both students and lecturers. These include practitioner videos, class exercises, web exercises, learning activities, suggestions for essay topics and project work, an instructor's manual, links to journal articles, andPowerPoint slides.

Consumer Behaviour

A European Perspective

Author: Michael R. Solomon

Publisher: N.A

ISBN: 9780132072878

Category:

Page: N.A

View: 4834

Consumer Behaviour

Author: Zubin Sethna,Jim Blythe

Publisher: SAGE

ISBN: 1473988012

Category: Business & Economics

Page: 528

View: 7064

Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including: ‘how to impress your examiner’ boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. ‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers. ‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.

Low-carbon Energy Security from a European Perspective

Author: Patrizia Lombardi,Max Gruenig

Publisher: Academic Press

ISBN: 0128029870

Category: Technology & Engineering

Page: 284

View: 7125

Low-Carbon Energy Security from a European Perspective draws on the European Commission‘s funded project MILESECURE-2050. It considers low-carbon energy security and energy geopolitics in Europe, with a focus on four thematic clusters: challenging the energy security paradigm; climate change and energy security objectives (the components of a secure and low-carbon energy system); energy security in a geopolitical perspective, as it relates to economics, resource competition, and availability; and the influence of large scale renewable energy projects on energy security and shifting geopolitical alliances. An overarching narrative is that optimizing the energy system simultaneously across different objectives may be impossible, i.e., lowest cost, least environmental impact, minimal downtime, regional supply. This book explores these charged topics through insights from a series of novel, new energy project case studies, and demonstrates the need for difficult political conversations within Europe and beyond by posing fundamental yet new questions about the energy security paradigm. Offers a unique perspective on low-carbon energy security by considering the assumptions behind current energy security needs Suggests the benefit of envisioning energy security through out-of-the-box scenario development with respect to the energy system Includes energy in an international scenario with case studies from Africa, Russia, Ukraine, Morroco, China, South America, and Europe Draws on the European Commission‘s funded project MILESECURE-2050

Young Consumer Behaviour

A Research Companion

Author: Ayantunji Gbadamosi

Publisher: Routledge

ISBN: 1351819054

Category: Business & Economics

Page: 434

View: 5513

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

The Dark Side of Social Media

A Consumer Psychology Perspective

Author: Angeline Close Scheinbaum

Publisher: Routledge

ISBN: 1351683802

Category: Psychology

Page: 248

View: 1061

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Author: Saurabh Kumar Dixit

Publisher: Taylor & Francis

ISBN: 1317334701

Category: Business & Economics

Page: 484

View: 2319

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.