التأثير: علم نفس الإقناع

Influence: The Psychology of Persuasion, Revised Edition

Author: Robert B. Cialdini

Publisher: العبيكان للنشر

ISBN:

Category: Business & Economics

Page: 348

View: 659

التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر

Cengage Advantage Books: American Government and Politics Today, Brief Edition, 2008-2009

Author: Steffen Schmidt

Publisher: Cengage Learning

ISBN:

Category: Political Science

Page: 456

View: 405

With new engaging features and a great low price as part of the Wadsworth Advantage Series, AMERICAN GOVERNMENT AND POLITICS TODAY: BRIEF EDITION, 2008-2009 helps students experience the excitement that comes from active, informed citizenship. Praised for its balanced and up-to-the-minute coverage, this bestselling book focuses on the fundamentals -- the constitutional, governmental, political, social, and economic structures and processes that are the core of American government. The text also includes coverage of policy and analysis issues, as well as three appendices. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cengage Advantage Books: Essentials of the Legal Environment Today

Author: Roger LeRoy Miller

Publisher: Cengage Learning

ISBN:

Category: Business & Economics

Page: 600

View: 686

Current, succinct, and student-friendly, ESSENTIALS OF THE LEGAL ENVIRONMENT, 5E delivers complete one-semester coverage of business law and its environment in a straightforward, nontechnical style. Cases are summarized by the authors and integrated throughout chapters. Miller explains legal issues and court decisions with minimal legal jargon while keeping readers engaged with the material. Hands-on applications help students strengthen their critical thinking skills as well as think through ethical dilemmas before they confront them in the workplace. The book also explores how traditional law has been applied to issues involving the Internet and how the laws of other nations deal with topics discussed in the text. In addition to Cases and Case Problems featuring issues from legal disputes in 2013 and 2014, the fifth edition includes an all-new chapter on Internet Law, Social Media, and Privacy, new Managerial Strategy features, new Preventing Legal Disputes features, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

VOYAGES D'IBN BATOUTAH

TEXT ARABE, ACCOMPAG

Author: Ibn Batuta

Publisher: Cambridge University Press

ISBN:

Category: History

Page: 490

View: 588

This four-volume edition of the Arabic text of the Journey of the Moroccan traveller Ibn Battuta (1304-68/9), with a French translation, was published in 1853-8. In 1325, Ibn Battuta, who came from a family of Islamic jurists in Tangier, set out to make the pilgrimage to Mecca - the beginning of a journey that would last for twenty-four years and take him as far as China. In Volume 2, he leaves Najaf and heads for Persia, exploring Isfahan and Shiraz before returning to Baghdad. Next he goes north, as far as modern Turkey, before performing a second pilgrimage to Mecca. From Jeddah, he sails to Yemen and down the coast of Africa as far as modern-day Tanzania. After a third visit to Mecca he heads north as far as the Crimea and Astrakhan, whence he travels to Constantinople in the retinue of a Byzantine princess, before heading east again.

Cengage Advantage Books: American Government and Politics Today, Brief Edition, 2014-2015

Author: Steffen W. Schmidt

Publisher: Cengage Learning

ISBN:

Category: Political Science

Page: 432

View: 341

New features, up-to-date political news and analysis, and a great price make AMERICAN GOVERNMENT AND POLITICS TODAY: BRIEF EDITION, 2014-2015 a top seller. The text shows students how easily and effectively they can participate in the political process. Praised for its balanced coverage, the book examines all the key concepts of American government, while providing exciting student-oriented features that focus on active citizenship. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cengage Advantage Books: American Government and Politics Today, Brief Edition

Author: Steffen W. Schmidt

Publisher: Cengage Learning

ISBN:

Category: Education

Page: 432

View: 806

AMERICAN GOVERNMENT AND POLITICS TODAY: BRIEF EDITION, 2016-2017, shows you how easily and effectively you can participate in the political process. New features, up-to-date political news and analysis, and a great price make this text a top seller. Praised for its succinct format, balanced coverage, clarity, and readability, this book examines all the key concepts of American government, while providing interesting student-oriented features that further convey what active citizenship means. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

هملت

Author: ويليام شكسبير

Publisher: Al Manhal

ISBN:

Category:

Page: 135

View: 662

``````هملت```` .. مسرحية تراجيدية، تعد أحد روائع الكلاسيكيات العالمية، وهي تجسد مأساة تمزق الروابط الأخوية من أجل الوثوب إلى العروش الملكية، وقد اعتمد شكسبير في هذه المسرحية على عنصر المفارقة التي تجلت في شخصية ````هملت```` بطل هذه المسرحية، فقد جمع فيها بين الشخص المحب لحبيبته ````أوفيليا```` وبين الشخص الثائر لدماء أبيه الذي اغتيل بسيف شقيقه ````كلوديوس```` والد ````أوفيليا````. وقد أقام شكسبير مسرحيته على دعامتين إحداهما نثرية قصصية، والثانية مسرحية حوارية، أيضا اعتمد على العنصر الرمزي، وقد تجلى ذلك في استخدامه لشجرة الصفصاف التي تسلقتها ````أوفيليا````، لتعلق على أحد أغصانها تاجا من الأزهار تخليدا لذكرى أبيها الذي قتله ````هملت````، وقد اختار شكسبير هذه الشجرة خصيصا لدلالتها الحزينة. ``