Author: Robert B. Burns,Robert P Burns,Richard Burns
Category: Business & Economics
Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.
Facts101 is your complete guide to Business Research Methods and Statistics Using SPSS. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Conducting research and analysis is becoming an important skill for students of management. It is very important that they understand research methods and business statistics. This book provides the readers with several examples, solved problems and cases to illustrate the concepts.
Der souveräne Umgang mit der SPSS Syntax bietet einen unschätzbaren Vorteil für die tägliche Arbeit von Anwendern, die mit der Analyse von Daten zu tun haben. Das Buch ist eine integrierte Einführung in die Steuersprache von IBM SPSS Statistics für Studenten, Forscher und Praktiker. Es behandelt neben den notwendigen Grundlagen die Themengebiete Datenaufbereitung, Datentrans-formation und -modifikation. Weitere Themengebiete umfassen die Makro- und Matrixsprache, die in der 2. Auflage deutlich erweitert worden sind. Die Neuauflage wurde von Grund auf neu bearbeitet und um zahlreiche typische Anwendungsbeispiele ergänzt, die anhand realer Daten u.?a. des J.?D. Power and Associates Customer Satisfaction Index veranschaulicht werden. Die zugehörigen Datensätze sind als kostenloses Zusatzmaterial im Internet erhältlich.
Electronic Inspection Copy available for instructors here The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions. NEW to the Fourth Edition: - Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up. - Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience. - Additional learning features including critical reflection boxes, case studies and chapter summaries. - A companion website with a full Instructors' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts. Visit the companion website at www.sagepub.co.uk/gillandjohnson Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
The Process, Data, and Methods Using IBM SPSS Statistics
Author: Marko Sarstedt,Erik Mooi
Category: Business & Economics
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout the book to facilitate learning New material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App
Eine computergestützte Einführung mit Excel, PASW (SPSS) und STATA
Author: Thomas Cleff
Category: Business & Economics
Dieses Lehrbuch führt praxisorientiert in die Grundlagen, Techniken und Anwendungs-möglichkeiten der deskriptiven Statistik ein und deckt alle wichtigen Aspekte einer Lehrveranstaltung zum Thema ab. Es behandelt die Basismethoden der uni- und bivariaten Verfahren, die mit Hilfe computerbasierter Berechnungen auf betriebswirtschaftliche Beispiele angewendet werden. Studierende gewinnen die Kompetenz, deskriptive Verfahren effizient in den Computerprogrammen Excel, PASW (SPSS) und STATA anzuwenden, selbstständig Ergebnisse zu berechnen und vor allem zu interpretieren. Zugunsten eines intuitiven Ansatzes verzichtet das Buch dabei weitgehend auf mathematische Darstellungen und Herleitungen. Die vorliegende zweite Auflage wurde an die aktuellen Software-Updates angepasst und um ein neues Kapitel zur Indexrechnung ergänzt. Zahlreiche Aufgaben mit Lösungen unterstützen eine gezielte Prüfungsvorbereitung.
The SPSS Survival Manual throws a lifeline to students and researchers grappling with the SPSS data analysis software. In this fully revised edition of her bestselling text, Julie Pallant guides you through the entire research process, helping you choose the right data analysis technique for your project. From the formulation of research questions, to the design of the study and analysis of data, to reporting the results, Julie discusses basic and advanced statistical techniques. She outlines each technique clearly, with step-by-step procedures for performing the analysis, a detailed guide to interpreting SPSS output and an example of how to present the results in a report. For both beginners and experienced SPSS users in psychology, education, business, sociology, health and related disciplines, the SPSS Survival Manual is an essential guide. Illustrated with screen grabs, examples of output and tips, it is supported by a website with sample data and guidelines on report writing. In this third edition all chapters have been updated to accommodate changes to SPSS procedures, screens and output. A new flowchart is included for SPSS procedures, and factor analysis procedures have been streamlined. It includes extra examples and material on syntax. Additional datafiles are available on the book's support website.
There is a growing trend these days to use statistical methods to comprehend and explain various situations and phenomena in different disciplines. Managers, social scientists and practicing researchers are increasingly collecting information and applying scientific methods to analyze the data. The ability to use statistical methods and tools becomes a crucial skill for the success of such efforts. This book is designed to assist students, managers, academics and researchers in solving statistical problems using SPSS and to help them understand how they can apply various statistical tools for their own research problems. SPSS is a very powerful and user friendly computer package for data analyses. It can take data from most other file types and generate tables, charts, plots, and descriptive statistics, and conduct complex statistical analyses. After providing a brief overview of SPSS and basic statistical concepts, the book covers: - Descriptive statistics - t-tests, chi-square tests and ANOVA - Correlation analysis - Multiple and logistics regression - Factor analysis and testing scale reliability - Advanced data handling Illustrated with simple, practical problems, and screen shots, this book outlines the steps for solving statistical problems using SPSS. Although the illustrations are based on version 16.0 of SPSS, users of the earlier versions will find the book equally useful and relevant. Written in a reader-friendly, non-technical style, this book will serve as a companion volume to any statistics textbook.
Im Spannungsfeld zwischen Strategie und Finanzen bewegt sich das gesamte Planungs- und Entscheidungssystem von Unternehmen. Ein Top-Manager und ein bekannter Wissenschaftler thematisieren die Hauptströmungen und Unterschiede betriebswirtschaftlicher Argumentation und stellen dazu die Best-Practices-Werkzeuge beider "Denkschulen" dar. Sie entwickeln einen fundierten Ansatz, der den Antagonismus beider Lager überwindet, ohne den Gegensatz zu verwässern. Position, Aufbau, Wachstum und Ertrag, diese vier Phasen beschreiben, wann welche Sicht dominiert: in frühen Phasen sind es strategische, in den späteren Phasen finanzielle Überlegungen.
Research Methods and Statistics for Public and Nonprofit Administrators: A Practical Guide is a comprehensive, easy-to-read, core text that thoroughly prepares readers to apply research methods and data analysis to the professional environments of public and non-profit administration. The authors expertly incorporate original case examples to demonstrate concepts using “real actors,” facing specific scenarios, in which research methods must be applied. This unique approach—presented in language accessible to both students new to research as well as current practitioners—guides the reader in fully understanding the research options detailed throughout the text.
Get the Statistics Book That's Sweeping the Nation! Appropriate for All Levels--Undergraduate to Doctorate Programs in Every Discipline! This new edition of Field's bestselling textbook provides students of statistical methods with everything they need to understand, use and report statistics - at every level. Written in Andy Field's vivid and entertaining style, and furnished with playful examples from everyday student life (among other places), the book forms an accessible gateway into the often intimidating world of statistics and a unique opportunity for students to ground their knowledge of statistics through the use of SPSS. The text is fully compliant with the latest release of SPSS (version 13). Key updates in Second Edition: - More coverage with completely new material on non-parametric statistics, loglinear analysis, effect sizes and how to report statistical analysis - Even more student-friendly features, including a glossary of key statistical terms and exercises at the end of chapters for students to work through, with datasets and answers to chapter exercises on the accompanying CD-ROM - A larger and more easy-to-reference format: notation in each section identifies the intended level of study while the new 2-color text design enhances the features in the book and, together with the larger format, provides extra clarity throughout - A companion website is available at www.sagepub.co.uk/field, containing resources for both students and instructors: a testbank of MCQs for students to test their own knowledge; online glossary in flash card format; multiple choice questions and answers to use for class assessment - available on restricted access basis to instructors via entry password; and PowerPoint Slides of all formatted artwork in the textbook for instructors to include in their own lecture slides. Andy Field is a Senior Lecturer in Psychology at The University of Sussex, U.K. where his success in making statistics accessible was recognized with a teaching award in 2001. "The Second Edition of Andy Field's Discovering Statistics Using SPSS is an excellent book and a valuable addition to the teaching of statistics in the behavioral sciences. The title of the book accurately reflects the approach taken. This is not simply a primer on how to use SPSS, but is a very good statistics text using SPSS as a vehicle for illustrating and expanding on the statistical content of the book. At the same time it also serves as a manual for SPSS, and has taught me things that I had not known about the software. I find this flexible approach to the blending of content and software to be an effective way of teaching the material. It is impossible to review this book without commenting on Andy's particular style. I enjoyed it immensely and think that it would appeal to both students and their instructors. It is refreshing to see someone who doesn't take himself too seriously." -- David C Howell, Professor Emeritus, University of Vermont
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Publisher: Macmillan International Higher Education
Category: Business & Economics
Quantitative techniques are fundamental to the correct interpretation of commercial reality, and can aid practical business decision making and problem solving. The fifth edition of Essential Quantitative Methods has been updated to suit the changing needs and environment of the contemporary student. It offers revised coverage of associated software, new case studies and expanded student material, yet retains its concise accessible approach, building on its established position as a core text on quantitative methods modules. New to this edition: • New case studies have been added, and others revised and updated. • SPSS and Excel techniques have been thoroughly updated in line with new software releases. • 'Did you know?' features provide additional information on related topics. • Expanded 'Key Points' sections at the end of each chapter reinforce learning. • Extended 'Further Reading' materials, a summarized bibliography and new advice on web searches and online source materials, offer added guidance. Essential Quantitative Methods is ideal for undergraduate and MBA students studying Quantitative Methods, Statistics and Managing Data.
Assuming no previous statistics education, this practical reference provides a comprehensive introduction and tutorial on the main statistical analysis topics, demonstrating their solution with the most common software package. Intended for anyone needing to apply statistical analysis to a large variety of science and enigineering problems, the book explains and shows how to use SPSS, MATLAB, STATISTICA and R for analysis such as data description, statistical inference, classification and regression, factor analysis, survival data and directional statistics. It concisely explains key concepts and methods, illustrated by practical examples using real data, and includes a CD-ROM with software tools and data sets used in the examples and exercises. Readers learn which software tools to apply and also gain insights into the comparative capabilities of the primary software packages.
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Nancy L. Leech,Karen Caplovitz Barrett,George Arthur Morgan
Author: Nancy L. Leech,Karen Caplovitz Barrett,George Arthur Morgan
Designed to help students learn to analyze and interpret research data using intermediate statistics, this new edition features SPSS 12.0 for Windows, but can also be used with earlier versions. Each chapter introduces several related statistics and provides instructions on how to run them and interpret the outputs. The authors describe the use and interpretation of these statistics in user-friendly, non-technical language. The authors demonstrate how to choose the appropriate statistic based on the research design, how to use SPSS to answer research questions, and how to interpret and write about SPSS outputs. SPSS for Intermediate Statistics, 2/e provides unique learning tools. * the key SPSS windows needed to perform the analyses; * complete outputs of what students can expect to produce with call-out boxes to highlight what to focus on; * interpretation sections and questions to help students better understand the output; * flow charts and tables to help select an appropriate statistic; * lab assignments organized in a manner similar to the way in which students proceed when they prepare their data for a research project; * new extra SPSS problems for practice in running SPSS; * a quick reference guide to SPSS procedure and appendices on getting started with SPSS and creating APA tables and figures. Features new to this edition include: * a discussion of effect size, as well as statistical significance in the interpretation sections, consistent with the new APA guidelines; * new and more in-depth discussion of exploratory data analysis, testing assumptions, reliability assessment, principal components and factor analysis, multiple regression, logistic regression, factorial repeated measures ANOVA, MANOVA, and canonical correlation; * two data sets now available on the book's CD; and enclosed with the book; and * syntax, along with the outputs, for those who prefer this format. This book is an ideal supplement for advanced courses in intermediate statistics or research methods found in departments of psychology, education, and other social and health sciences.
Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.
Key Methods in Geography is an introduction for undergraduates to the principal methodological issues involved in the collection, analysis and presentation of geographical information. It provides an accessible primer, which will be used by students as a reference throughout their degree, on all issues from research design to presentation. A unique feature of the book is that it provides definitions of terms from both human geography and physical geography. Organized into four parts: Getting Started in Geographical Research; Data Collection in Human Geography; Data Collection in Physical Geography; Analyzing and Representing Geographical Data. Each chapter is comprised of a short definition, a summary of the principal arguments, a substantive 5,000-word discussion, the use of real-life examples, and annotated notes for further reading. The teaching of research methods is integral in all geography courses. Key Methods in Geography identifies the key analytical and observational strategies with which all geography undergraduates should be conversant.