## Business Research Methods and Statistics Using SPSS

Author: Robert P Burns

Publisher: SAGE

ISBN:

Page: 560

View: 842

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently

## Business Research Methods and Statistics Using SPSS

Statistics, Research methods

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN:

Category: Education

Page: 19

View: 791

Facts101 is your complete guide to Business Research Methods and Statistics Using SPSS. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Author: R. Nandagopal

Publisher: Excel Books India

ISBN:

Category:

Page: 209

View: 387

Conducting research and analysis is becoming an important skill for students of management. It is very important that they understand research methods and business statistics. This book provides the readers with several examples, solved problems and cases to illustrate the concepts.

## SPSS Survival Manual

A step by step guide to data analysis using SPSS

Author: Julie Pallant

Publisher: Allen & Unwin

ISBN:

Category: Reference

Page: 372

View: 396

The SPSS Survival Manual throws a lifeline to students and researchers grappling with the SPSS data analysis software. In this fully revised edition of her bestselling text, Julie Pallant guides you through the entire research process, helping you choose the right data analysis technique for your project. From the formulation of research questions, to the design of the study and analysis of data, to reporting the results, Julie discusses basic and advanced statistical techniques. She outlines each technique clearly, with step-by-step procedures for performing the analysis, a detailed guide to interpreting SPSS output and an example of how to present the results in a report. For both beginners and experienced SPSS users in psychology, education, business, sociology, health and related disciplines, the SPSS Survival Manual is an essential guide. Illustrated with screen grabs, examples of output and tips, it is supported by a website with sample data and guidelines on report writing. In this third edition all chapters have been updated to accommodate changes to SPSS procedures, screens and output. A new flowchart is included for SPSS procedures, and factor analysis procedures have been streamlined. It includes extra examples and material on syntax. Additional datafiles are available on the book's support website.

An Applied Orientation

Author: S Sreejesh

Publisher: Springer Science & Business Media

ISBN:

Page: 281

View: 949

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

## A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

Author: Erik Mooi

Publisher: Springer Science & Business Media

ISBN:

Page: 308

View: 882

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

## Statistical Methods for Practice and Research

A Guide to Data Analysis Using SPSS

Author: Ajai S Gaur

Publisher: SAGE Publications India

ISBN:

Page: 172

View: 392

There is a growing trend these days to use statistical methods to comprehend and explain various situations and phenomena in different disciplines. Managers, social scientists and practicing researchers are increasingly collecting information and applying scientific methods to analyze the data. The ability to use statistical methods and tools becomes a crucial skill for the success of such efforts. This book is designed to assist students, managers, academics and researchers in solving statistical problems using SPSS and to help them understand how they can apply various statistical tools for their own research problems. SPSS is a very powerful and user friendly computer package for data analyses. It can take data from most other file types and generate tables, charts, plots, and descriptive statistics, and conduct complex statistical analyses. After providing a brief overview of SPSS and basic statistical concepts, the book covers: - Descriptive statistics - t-tests, chi-square tests and ANOVA - Correlation analysis - Multiple and logistics regression - Factor analysis and testing scale reliability - Advanced data handling Illustrated with simple, practical problems, and screen shots, this book outlines the steps for solving statistical problems using SPSS. Although the illustrations are based on version 16.0 of SPSS, users of the earlier versions will find the book equally useful and relevant. Written in a reader-friendly, non-technical style, this book will serve as a companion volume to any statistics textbook.

## A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

Author: Marko Sarstedt

Publisher: Springer

ISBN:

Page: 347

View: 272

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

Author: Alan Bryman

Publisher: Oxford University Press

ISBN:

Page: 765

View: 901

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.

## Essential Quantitative Methods

Author: Les Oakshott

Publisher: Macmillan International Higher Education

ISBN: